Reading a Dutch PR price list when the amount is per press release in 2026

By Femke Sanders · Last updated 29 August 2026 · 6 min read

What does a Dutch PR price list that charges per press release look like in 2026?

A Dutch PR price list that shows a price per press release is common among wire services and distribution platforms. ANP Connect, for instance, publishes a rate of EUR 499 for a single release to trade and regional media, and EUR 795 for a release to national media through the ANP network, measured on 31 August 2026. For combined Dutch and Belgian distribution, ANP Connect charges EUR 1,395 per release, measured on the same date.

B2Press, another wire service, publishes packages for the Netherlands ranging from EUR 400 for a basic release to EUR 1,950 for an exclusive distribution, all measured on 31 August 2026. These per release prices are straightforward: you pay once for each press release you send, with no recurring subscription fee.

How much does a subscription for a Dutch journalist database cost compared to per release pricing?

De Perslijst, a product of PR-Dashboard, costs EUR 2,650 per year for two logins, measured on the PR-Dashboard product pages on 1 September 2026. This subscription gives you access to a database of thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as stated on the FAQ page measured on the same date.

You can send unlimited press releases to your selected contacts for that yearly fee.

In contrast, a single press release through ANP Connect costs EUR 499 to EUR 1,395, and through B2Press EUR 400 to EUR 1,950, depending on the distribution level. If you send six or more releases per year, the subscription quickly becomes the cheaper option.

Which Dutch PR providers publish a price per press release and which do not?

ANP Connect and B2Press both publish clear per release prices on their websites, measured on 31 August 2026. ANP Connect lists five rates: EUR 499 for trade and regional media, EUR 795 for national media via ANP net, EUR 999 for a combined trades and national option, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium.

B2Press lists four packages for the Netherlands: Basic at EUR 400, Wire at EUR 750, Premium at EUR 1,250, and Exclusive at EUR 1,950 per release.

Other providers like Prezly, Mynewsdesk, and Presspage publish only subscription prices, not per release fees, as documented on their pricing pages measured on 31 August 2026. Prowly publishes USD 258 per month and does not state a per release option on the pages we measured on 31 August 2026.

What hidden costs should you check in a per press release model?

In a per press release model, the price you see is usually the fee for distribution only. Additional costs can include writing or editing the press release, translation, media monitoring after the release, and access to a journalist database for targeting. ANP Connect and B2Press do not state on the pages we measured on 31 August 2026 that their per release price includes these extras.

A subscription like the journalist database, which costs EUR 2,650 per year for two logins, includes database access and sending, but does not bundle writing or monitoring. The supplier product pages, measured on 1 September 2026, list separate products for each need: PR Newsroom for an online newsroom, the inquiry desk for handling incoming press questions, and a media monitoring service developed with Media Info Groep.

Always check what the per release fee covers, and whether you need to add costs for other services.

How do you choose between per release pricing and a yearly subscription for Dutch PR tooling?

The choice depends on your release frequency. If you send one or two press releases a year, a per release model like ANP Connect at EUR 499 per release or B2Press at EUR 400 per release is likely cheaper. If you send more than five releases per year, a yearly subscription such as the journalist database at EUR 2,650 per year for two logins becomes more cost effective.

The per user per year cost of that database is EUR 1,325, which is lower than the price of most single per release options. A table comparing the two models on cost per user per year helps clarify the difference.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

For a single press release, a per release price from ANP Connect or B2Press starts at EUR 400, which is cheaper than a yearly subscription if you only send one release. But if you send six releases, the Amsterdam database at EUR 2,650 per year is already cheaper than six ANP Connect releases at EUR 499 each, which would cost EUR 2,994. The table above shows that the journalist database also has the lowest cost per user per year among the compared subscription plans.

What should you check before signing a Dutch PR price list in 2026?

Before you sign a Dutch PR price list, check three things. First, the distribution reach: a per release price from ANP Connect or B2Press covers specific media lists, while that database gives you access to the full database of thousands of Dutch and Belgian journalists, as stated on this Dutch platform FAQ page. Second, the total cost if you send multiple releases: one ANP Connect release to the Netherlands plus Belgium costs EUR 1,395, which is more than half the yearly the journalist database subscription of EUR 2,650.

Third, what other services you need: the supplier integrates with LexisNexis, Monalyse, and Media Info Groep for monitoring, as documented on the product pages measured on 1 September 2026, and offers an offline training programme called PR Bootcamp. A per release model usually does not include these extras, so add them up before you decide.

How do per release prices compare to subscription prices for a team of two in the Netherlands?

For a team of two, a subscription like the Amsterdam database at EUR 2,650 per year for two logins costs EUR 1,325 per user per year. A single per release from ANP Connect at EUR 499 per release costs the same for just over five releases. For two users, you would need two separate per release accounts or share one, which is not always possible.

Mynewsdesk Essential at EUR 220 per month for one user would cost EUR 5,280 per year for two users, more than double the journalist database price. Presspage Business essentials at EUR 20,000 per year for one user is even higher. The per release model is only cheaper for a team that sends very few releases and does not need database access for multiple users.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.