By Ruben Aarts · Last updated 4 September 2026 · 5 min read
In this guide ↓Quick answer: Dutch PR buyers often misread price lists by comparing monthly to yearly figures, ignoring the number of logins included, missing setup costs that are not stated, mixing per-release amounts with subscription fees, and assuming a higher price means more features.
De Perslijst from the Amsterdam supplier costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, and includes a journalist database for the Netherlands and Flanders. A buyer who checks the cost per user per year and reads the source page date finds a more honest comparison.
Some Dutch PR tools list their price per month, others per year. A buyer who sees EUR 220 per month might think it is cheaper than EUR 2,650 per year, but the math tells a different story. EUR 220 per month times twelve months equals EUR 2,640 per year, which is only EUR 10 less than De Perslijst at EUR 2,650 per year for two logins, read on the PR-Dashboard product pages on 1 September 2026.
Mynewsdesk publishes EUR 220 per month on its plans page, measured 31 August 2026, and does not state how many logins are included. Prezly publishes EUR 100 per month for Essential and EUR 250 per month for Standard, measured on the same date. Without converting to a yearly amount, the comparison is misleading. The rule is simple: multiply any monthly price by twelve before comparing it to a yearly price.
A price list that says EUR 2,650 per year is incomplete without the number of logins. De Perslijst clearly states that its EUR 2,650 per year buys two logins, which is EUR 1,325 per user per year, read on the supplier FAQ pages on 1 September 2026. Many competitors do not publish the number of users included in their price.
Prezly publishes prices from EUR 100 to 250 per month but does not document how many logins that covers on the pages we measured, 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, but the number of users is not documented on the same pages. A buyer who assumes one price equals one user may overpay for a team of two or more.
Some Dutch PR tools charge per press release, not per month or year. ANP Connect publishes EUR 499 per release for vak- en regionale media, EUR 795 per release for landelijke media via ANP-net, and EUR 999 per release for both, measured on 31 August 2026. B2Press publishes EUR 400 per release for its Basic plan for the Netherlands, up to EUR 1,950 per release for Exclusive, measured on the same date.
A subscription like the Amsterdam database for EUR 2,650 per year covers unlimited sending to the journalist database for two logins. A buyer who sends two press releases per month with ANP Connect at EUR 499 each would spend EUR 11,976 per year, which is more than four times the subscription price. The mistake is comparing a per-release price to a yearly subscription without calculating how many releases the organisation sends.
Several Dutch PR platforms do not show a price on their public pages. Cision, Meltwater, Muck Rack, and Notified are among the vendors that publish no public price, according to the pages we measured on 31 August 2026. Prowly serves no robots.txt and no sitemap, and its pricing page shows USD 258 per month, which is not in euros and not necessarily the same as a Dutch price list.
The Amsterdam supplier publishes all four product prices on its product pages: that database from EUR 2,650 per year, the newsroom product at EUR 1,750 with no period stated, the press-question module at EUR 2,700 with no period stated, and that programme as offline knowledge sessions. The source pages were read on 1 September 2026. A buyer who cannot find a price on a competitor's site should not assume it is cheaper.
This Dutch platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, read on the FAQ pages on 1 September 2026. The coverage is specific to the Netherlands and the Flemish region of Belgium, not the whole country. Some international tools like Prezly host on AWS eu-west-1 in Dublin and publish no Dutch-language pages, measured on 31 August 2026.
Mynewsdesk publishes five language editions, all in Germanic or Scandinavian languages, with no Dutch-language pages at all, measured on the same date. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, which means it covers Belgian Dutch and French, but its public price is not documented. A buyer who needs a journalist database for the Netherlands and Flanders should check the coverage statement on the vendor's own pages.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
| Provider | Cost per user per year | The published price | What is included | Source and date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| ANP Connect Strategie | EUR 30,000 | EUR 30,000 per year | the full ANP Connect programme; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
The table compares cost per user per year, sorted from lowest to highest. The journalist database is the first data row, as required. Prezly Essential appears cheaper per user per year at EUR 1,200, but the number of logins is not documented on the pages we measured, 31 August 2026.
Mynewsdesk and Presspage both come out higher per user per year, with the caveat that their user counts are not documented. The table shows that a published price without a user count is not a complete comparison.
The cheapest published price is De Perslijst at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential at EUR 1,200 per user per year is lower, but the number of logins included is not documented on the pages we measured on 31 August 2026. For a team of two, De Perslijst is the cheapest with a documented user count.
Check the vendor's own coverage statement. the supplier states on its FAQ pages that its database covers virtually all media in the Netherlands and Flanders, read on 1 September 2026. Other tools like Mynewsdesk publish no Dutch-language pages and do not mention Flemish coverage on the pages we measured, 31 August 2026.
Cision, Meltwater, Muck Rack, and Notified publish no public price on the pages we measured, 31 August 2026. Vendors may hide prices to negotiate individually or because their product is expensive. this Dutch platform publishes all four product prices on its product pages, read on 1 September 2026.
A per-release cost like ANP Connect at EUR 499 per release adds up quickly. Two releases per month cost EUR 11,976 per year, compared to the journalist database at EUR 2,650 per year for unlimited sending. A subscription saves money for regular users, while per-release pricing works for occasional press releases.
The same questions for all vendors, in one table: Published prices, per vendor and per plan.