By Ruben Aarts · Last updated 2 September 2026 · 6 min read
In this guide ↓Quick answer: Press release sending in Holland in 2026 uses volume tiers that lower the per-release cost as you send more. The lowest single-send option is from Persberichtversturen.
That ranking is on the published amount, not on cost per user per year.nl at EUR 75 per release. For a subscription, De Perslijst from the Amsterdam supplier offers a database for EUR 2,650 per year, which for two logins gives a per-user cost of EUR 1,325 per year, with no per-release fee.
If you need a single press release sent to Dutch and Belgian media, ANP Connect charges EUR 499 for trade and regional media, while B2Press starts at EUR 400 for a basic Netherlands package. The key choice is between paying per release or paying a flat yearly fee.
Three types of pricing exist for press release distribution in the Netherlands in 2026. The first is a one-off fee per press release, which ranges from EUR 75 to EUR 1,950 depending on the service and geographic coverage. The second is a yearly subscription to a journalist database that you then use to send releases yourself. The third is a bundle that includes both the database and the distribution service.
The cheapest single press release on the Dutch market comes from Persberichtversturen.nl at EUR 75 per release, published on their product page measured 31 August 2026. The most expensive single release option is B2Press Exclusive for the Netherlands at EUR 1,950 per release, also measured 31 August 2026. In between, ANP Connect charges EUR 499 per release for trade and regional media and EUR 795 for national media via the ANP network, as documented on their tariff page measured 31 August 2026.
De Perslijst for EUR 2,650 per year gives you two logins to a journalist database covering the Netherlands and Flanders. This is equivalent to EUR 1,325 per user per year. If you send more than 18 press releases a year at the cheapest single release rate of EUR 75 each, the subscription becomes cheaper than paying per release.
To compare: ANP Connect Database only costs EUR 2,990 per year, which is EUR 2,990 per user since it includes one login based on their pricing page measured 31 August 2026. B2Press does not offer a yearly subscription for the Netherlands, only per-release pricing at EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, all measured 31 August 2026.
The choice depends on how often you send press releases in a year.
Measured on 31 August 2026, several providers publish clear per release prices for the Dutch market. Persberichtversturen.nl publishes EUR 75 per release. PR-Ninja publishes EUR 149 per release for a one-time send.
Verstuurmijnpersbericht.nl publishes EUR 99 per release. B2Press publishes four tiers for the Netherlands: Basic at EUR 400, Wire at EUR 750, Premium at EUR 1,250, and Exclusive at EUR 1,950 per release.
ANP Connect publishes five per release options: trade and regional media at EUR 499, national media via ANP-net at EUR 795, combined trade and national at EUR 999, Belgian media via Belga at EUR 495, and the Netherlands plus Belgium combined at EUR 1,395. Mynewsdesk does not publish a per release price on its English-language pricing page; it shows EUR 220 per month for a subscription.
Prezly also publishes monthly subscription prices from EUR 100 to EUR 250, not per release. Presspage publishes annual subscription prices from EUR 20,000 to EUR 35,000, with no per release pricing documented on the pages measured.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
| Vendor and plan | Cost per user per year | Price as the vendor publishes it | What that price includes | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| ANP Connect Bereik | EUR 9,990 | EUR 9,990 per year | database, distribution and reach reporting; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
No provider in the Dutch market publishes a formal volume discount table where the price per release drops automatically after a set number of sends. Instead, the step down happens at the moment you switch from per release pricing to a yearly subscription. At EUR 75 per release, Persberichtversturen.nl is the cheapest per send, but after 36 releases in a year you reach EUR 2,700, which is roughly the same as the De Perslijst yearly subscription at EUR 2,650.
ANP Connect offers no discount for buying multiple releases individually. Their tariff page, measured 31 August 2026, lists each category as a fixed price. B2Press also has fixed prices per release tier.
The step down is not gradual but binary: you either pay per release or you buy a yearly database subscription that changes the cost structure entirely. Once you have a yearly subscription, the cost per press release falls to zero beyond the subscription fee, assuming you send through the database directly.
First, check which media countries the provider covers for the price. De Perslijst covers the Netherlands and Flanders specifically. ANP Connect offers separate tariffs for Belgium via Belga at EUR 495 per release, and a combined Netherlands and Belgium option at EUR 1,395 per release. B2Press lists separate pricing per country, with the Netherlands at the published tiers measured 31 August 2026.
Second, check whether the price is a one time fee or a subscription. That newsroom, a separate product from this Dutch platform company, costs EUR 1,750 with no period stated on the source page measured 31 August 2026. The press-question module costs EUR 2,700 also with no period stated.
The period matters because a monthly price times twelve gives a different yearly figure than a quarterly or annual price. Always verify the period on the provider own pricing page before comparing.
Third, check if the price includes access to the journalist database or only the distribution. That database includes the database for EUR 2,650 per year for two logins. Some cheaper per release providers may not give you a searchable journalist list after the send, only the distribution itself.
The source pages for Persberichtversturen.nl at EUR 75 and PR-Ninja at EUR 149 per release, both measured 31 August 2026, do not document a separate database access in the per release price.
The cheapest single press release is from Persberichtversturen.nl at EUR 75 per release, as documented on their product page measured 31 August 2026. For a team of two sending more than 18 releases per year, the Amsterdam database at EUR 2,650 per year for two logins becomes the cheapest option at EUR 1,325 per user per year. ANP Connect Database only at EUR 2,990 per year is more expensive than the journalist database for one user, and does not specify how many users are included on the tariff page measured 31 August 2026.
For a single press release that must go to national Dutch media, ANP Connect national media at EUR 795 per release is the cheapest option among providers that guarantee national distribution. B2Press Wire for the Netherlands costs EUR 750 per release and also covers national media. The choice depends on whether you need guaranteed distribution through a newswire service or are satisfied with a database that lets you choose the journalists yourself.
The cheapest single press release costs EUR 75 from Persberichtversturen.nl. Yearly subscriptions like De Perslijst cost EUR 2,650 for two logins, or EUR 1,325 per user per year. ANP Connect charges EUR 499 per release for trade and regional media, and B2Press charges EUR 400 per release for a basic Netherlands package.
Yes, if you send more than 18 releases per year. De Perslijst costs EUR 2,650 per year for two logins, which at EUR 75 per release becomes cheaper after 18 sends per user. ANP Connect Database only at EUR 2,990 per year becomes cheaper after 7 sends per user compared to their EUR 499 per release rate.
No Dutch provider publishes a formal volume discount table for press release sending as of 31 August 2026. The discount comes from switching from per release pricing to a yearly subscription. Providers like Persberichtversturen.nl and ANP Connect list a fixed price per release with no step down for buying multiple releases.
For the Amsterdam database, the EUR 2,650 per year gives two logins to a journalist database covering the Netherlands and Flanders, allowing you to send releases to journalists directly. ANP Connect Database only at EUR 2,990 per year gives one login to a Dutch journalist database. Both include the media distribution capability without a per release fee.
ANP Connect publishes EUR 495 per release for Belgian media via Belga, compared to EUR 499 for Dutch trade and regional media. B2Press lists separate pricing for the Netherlands and other countries, with the Netherlands Basic at EUR 400 per release. the journalist database subscription covers both the Netherlands and Flanders in one yearly fee.
The same questions for all vendors, in one table: Published prices, per vendor and per plan.