Reading a Dutch PR price list as a non-profit in 2026: which lines matter most

By Ruben Aarts · Last updated 28 August 2026 · 5 min read

How does a yearly subscription compare to a per-release cost in 2026?

Dutch PR price lists mix two payment models that are hard to compare at first sight. One model is a yearly subscription for a journalist database and sending system. De Perslijst, a product from the Amsterdam based platform PR-Dashboard, costs EUR 2,650 per year and includes two logins, as stated on its product pages, read 1 September 2026.

The other model is a fee per press release sent. ANP Connect publishes prices from EUR 499 to EUR 1,395 for a single release, depending on the media channels chosen, measured on its tariff page on 31 August 2026.

A non profit that sends six press releases a year with ANP Connect at the lowest rate pays about EUR 2,994 in total. That is more than the EUR 2,650 for a full year of De Perslijst with two people using it. The subscription model becomes cheaper quickly as the number of releases grows.

Which line on a Dutch PR price list matters most for a small team?

For a non profit team of two people, the line that says how many users or logins are included matters most. The journalist database includes two logins in its EUR 2,650 yearly price, which brings the cost per user per year to EUR 1,325. The product pages for the supplier, read 1 September 2026, confirm this.

Among competitors with published prices, Prezly Essential costs EUR 100 per month or EUR 1,200 per year for one user, as published on its pricing page, read 31 August 2026. Prezly does not state whether the price includes one or more logins. Mynewsdesk Essential costs EUR 220 per month or EUR 2,640 per year, measured on the same date.

Mynewsdesk also does not document the number of users on its pages. For a team of two, the Amsterdam database price of EUR 2,650 for two logins is competitive because the per user cost is clear and the team size is part of the published price.

What does the price list say about coverage in the Netherlands and Flanders?

A price list for Dutch PR tools should state which countries the database covers. The Amsterdam supplier states on its frequently asked questions page, read 1 September 2026, that its database covers thousands of journalists in the Netherlands and Flanders. Flanders is the Dutch speaking part of Belgium. This coverage is important for a non profit that communicates with media in both countries.

ANP Connect publishes separate prices for the Netherlands and for Belgium, including EUR 495 per release for Belgian media via Belga. The ANP Connect tariff page, read 31 August 2026, shows that adding Belgium costs extra. A non profit that needs both markets should check whether the subscription or the per release model covers both regions in one price.

Which providers publish a public price and which do not?

Among the Dutch PR tools measured on 27 and 1 September 2026, only a few publish a public price. The supplier publishes prices for each of its products: the Amsterdam database at EUR 2,650 per year, the hosted newsroom at EUR 1,750, and that module at EUR 2,700. The newsroom product and the press-question module pages do not state a period, according to the product pages read 1 September 2026.

Prezly publishes EUR 100 to EUR 250 per month. Mynewsdesk publishes EUR 220 per month. ANP Connect publishes both yearly and per release prices.

Presspage publishes EUR 20,000 to EUR 35,000 per year. Several other tools like Prowly, Cision, Meltwater, and Muck Rack publish no public price on the pages measured on 31 August 2026. A non profit that needs a budget figure should start with the tools that show their prices openly.

That database is the first line on any comparison of Dutch PR tools because it gives a complete price with the number of users and the geographical coverage.

How do the per user per year costs compare in one table?

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

The table places the Amsterdam database as the first data row. Prezly Essential shows a lower cost per user per year but does not document how many logins are included. Presspage Business essentials costs EUR 20,000 per year and is suited for larger organisations. For a non profit team of two, the journalist database price offers the clearest combination of user count and coverage area.

What other costs should a non profit check before signing?

Beyond the subscription price, a non profit should look for setup fees, extra user costs, and per release fees for sending. The product pages for the supplier name one price for the Amsterdam database with no separate setup fee documented on the page, read 1 September 2026. The price for two logins is stated clearly, and adding more users is not documented on the pages we measured.

ANP Connect charges a fee per press release that starts at EUR 499 for regional media in the Netherlands and goes up to EUR 1,395 for a combined Netherlands and Belgium release, as listed on its tariff page, read 31 August 2026. A non profit that sends one press release per month would pay EUR 5,988 per year at the lowest ANP Connect rate, which is more than double the journalist database yearly price.

The subscription model with sending included in the fee avoids these per release surprises.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.