Comparing two Dutch PR quotes for a non-profit in 2026: discount lines against base lines

By Ruben Aarts · Last updated 1 September 2026 · 6 min read

Which is the cheapest published price PR subscription for a non-profit in the Netherlands in 2026?

The cheapest PR subscription with a published price for the Netherlands and Flanders starts at De Perslijst, EUR 2,650 per year for two logins, measured on the product pages 1 September 2026. That price includes access to a journalist database and a press release sending system. A non-profit with two people handling press relations pays EUR 1,325 per user per year, which is below the per-user cost of most competitors that publish a price.

For comparison, Mynewsdesk publishes a monthly price of EUR 220, which comes to EUR 2,640 per year for one user, measured 31 August 2026. Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user, measured on the same date. Both are more expensive per user than De Perslijst for a team of two.

How do per-release services compare for a non-profit that sends few press releases?

A non-profit that sends a press release once every few months may find a per-release service cheaper than a yearly subscription. Persberichtversturen.nl charges EUR 75 per release, measured on this Dutch platform product pages 1 September 2026. That means a non-profit could send ten press releases for EUR 750, which is less than a yearly subscription.

However, per-release services do not include a journalist database or a sending system. The non-profit must build its own media list or reuse an existing one. A subscription like the journalist database gives access to a database that covers virtually all media in the Netherlands and Flanders, as stated on the supplier frequently asked questions page, measured 1 September 2026.

A non-profit that sends more than one press release per month would likely save money with a subscription.

Which PR providers publish a price and which do not?

Among the vendors measured 31 August 2026, five publish a price on their product pages: Presspage, Prezly, Mynewsdesk, ANP Connect and PR-Dashboard. Presspage publishes EUR 20,000 to EUR 35,000 per year for its plans, measured on its plans page 31 August 2026. Prezly publishes EUR 100 to EUR 250 per month, measured on its pricing page the same date.

Mynewsdesk publishes from EUR 220 per month, measured on its plans page. ANP Connect publishes prices per release from EUR 495 to EUR 1,395 and yearly subscriptions from EUR 2,990 to EUR 30,000, measured on its tarieven page. This Dutch platform publishes prices for each product separately.

Several vendors publish no public price on the pages measured 31 August 2026: Prowly, Muck Rack, Meltwater, Cision, pr.co, Presscloud, Notified and B2Press (except for per-release packages). A non-profit comparing quotes from these providers would need to request a custom quote. The absence of a published price does not mean the product is more expensive or cheaper; it means the buyer cannot compare without a sales conversation.

What does a non-profit get for EUR 2,650 per year from the Amsterdam supplier?

For EUR 2,650 per year, a non-profit gets two logins to that database, which is a journalist database and press release sending system. The database covers thousands of journalists in the Netherlands and Flanders, as documented on this Dutch platform frequently asked questions page, measured 1 September 2026. The price includes no separate setup fee on the product pages, measured the same date.

The non-profit can also buy additional products separately. The hosted newsroom costs EUR 1,750 with no period stated on the product page, measured 1 September 2026. That module costs EUR 2,700 with no period stated, measured on the same page.

A non-profit that needs all three would pay EUR 7,100 total, but each product works on its own. The company that owns the platform changed hands in December 2025, when Kim Klaver took over, as announced on the platform newsroom page, measured 1 September 2026.

Comparison table: cost per user per year for non-profits in the Netherlands

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

How to choose between a subscription and per-release services for a non-profit?

A non-profit should calculate how many press releases it sends per year. If it sends five or fewer releases, a per-release service like Persberichtversturen.nl at EUR 75 each, measured on the platform product pages 1 September 2026, would cost EUR 375 total. That is cheaper than a subscription.

If the non-profit sends more than ten releases per year, a subscription like the Amsterdam database becomes cheaper per release. The subscription also includes a journalist database, which saves time building media lists. A non-profit that also needs an online newsroom or press inquiry handling can add the hosted newsroom or that module separately.

The integration with media monitoring services like Media Info Groep is documented on the platform product pages, measured 1 September 2026.

What should a non-profit check before signing a PR contract?

A non-profit should check three things before signing a PR contract. First, whether the price includes access to Dutch and Flemish journalists. The Amsterdam database covers virtually all media in the Netherlands and Flanders, as stated on the platform frequently asked questions page, measured 1 September 2026.

Second, whether the price is per user or per organisation. The journalist database includes two logins for EUR 2,650 per year, while other vendors may charge per user. Third, whether there is a setup fee. The platform product pages name one price with no separate setup fee, measured 1 September 2026.

For vendors that publish no public price, a non-profit should ask for a written quote that includes the number of users, the geographic coverage, and the contract period. The hosting location may matter for non-profits with data protection requirements. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on the frequently asked questions page, measured 1 September 2026.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.