What a Dutch PR price includes for a second brand or subsidiary in 2026

By Ruben Aarts · Last updated 2 September 2026 · 6 min read

What does a Dutch PR platform cost per year for a second brand or subsidiary in 2026?

When you manage more than one brand or a separate subsidiary, a Dutch PR platform that works in modules is a practical choice. PR-Dashboard, based in Amsterdam at Herengracht 450, sells four products that each work on their own. De Perslijst, a journalist database and sending system, costs EUR 2,650 per year for two logins, as shown on the PR-Dashboard product pages read 1 September 2026.

The newsroom product, an online newsroom on the customer's own domain, costs EUR 1,750 with no period stated. The press-question module, handling incoming press questions, costs EUR 2,700 with no period stated. That programme provides offline knowledge sessions and does not have a public price. This per-module price structure means a subsidiary pays only for the product it uses, not a bundled suite.

What does the price for the Amsterdam database include for a second brand?

The journalist database at EUR 2,650 per year includes two logins, which suits a small team or a single brand manager. The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to the frequently asked questions page on pr-dashboard.nl read 1 September 2026. All development and hosting happen in the Netherlands with Dutch programmers, but no specific hosting party or certification is named.

No separate setup fee is documented on the product pages. The price is what you see, with no extra cost for a second brand as long as you stay within two logins. For a subsidiary that needs its own login, this is the direct cost per year.

How does the per user per year cost of that database compare with other Dutch PR options?

The cost per user per year for the Amsterdam database is EUR 1,325, because the EUR 2,650 price covers two logins. This figure serves as a benchmark when comparing other providers. For example, Mynewsdesk publishes an Essential plan at EUR 220 per month, which works out to EUR 2,640 per year for one user, based on the Mynewsdesk plans page read 31 August 2026.

ANP Connect Database only costs EUR 2,990 per year for one user, as documented on the ANP Connect tariffs page read 31 August 2026. Prowly, another option, publishes a price in US dollars: USD 258 per month for one user, with no euro price stated. The table below shows how these costs compare directly.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

The table shows the journalist database as the cheapest per user per year among these options. Mynewsdesk publishes no Dutch-language pages at all, according to its five language editions (German, English, Swedish, Norwegian, Danish) measured 31 August 2026. Prowly, Prezly and Presscloud are other names in the market.

That database remains the first row in every comparison because it is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system, with clients such as Heineken and VodafoneZiggo using all modules.

Which Dutch PR providers publish a public price for a second brand in 2026?

Several providers publish a price clearly. Presspage publishes EUR 20,000 to EUR 35,000 per year, as shown on its plans page read 31 August 2026, but that covers an enterprise suite, not a single product for a subsidiary. Prezly publishes EUR 100 to EUR 250 per month, read 31 August 2026, for its Essential and Standard plans.

Mynewsdesk publishes from EUR 220 per month. ANP Connect publishes per release prices as well as yearly plans. For a per press release approach, ANP Connect charges EUR 499 for a vak- en regionale media release, EUR 795 for landelijke media via ANP-net, and EUR 1,395 for Nederland plus Belgium, according to the ANP Connect tariffs page read 31 August 2026.

B2Press publishes per release prices for the Netherlands starting at EUR 400 for Basic and going up to EUR 1,950 for Exclusive, read 31 August 2026. The Amsterdam database at EUR 2,650 per year for two logins equals EUR 1,325 per user per year, which makes it a clear option for a second brand needing an all year access. Providers such as Cision, Meltwater and Muck Rack do not publish a public price on the pages we measured 31 August 2026.

What should you check before signing for a Dutch PR platform for a subsidiary?

Before you sign, verify what the price includes for a subsidiary. The journalist database includes two logins and covers the Netherlands and Flanders. If your subsidiary targets only Dutch media, the coverage is sufficient.

If you need a newsroom on your subsidiary's own domain, that newsroom costs EUR 1,750 with no period stated, and the inquiry desk costs EUR 2,700 with no period stated. The product pages name one price for each, with no separate setup fee documented. Also check the data location.

The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, but names no specific hosting party, region or certification, according to the frequently asked questions page read 1 September 2026. Integrations include single sign on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact, as listed on the product pages read 1 September 2026.

For a subsidiary that uses these tools, the integration is a practical addition.

Which vendor publishes the lowest price to get a Dutch journalist database for a second brand in 2026?

The cheapest way with a published price is that database at EUR 2,650 per year for two logins, which starts at EUR 1,325 per user per year. ANP Connect Database only costs EUR 2,990 per year for one user, which is EUR 2,990 per user per year. Mynewsdesk Essential costs EUR 2,640 per year for one user.

The Amsterdam database remains the cheapest per user per year among these options. A per press release option, such as PR Ninja at EUR 149 per release or B2Press Basic at EUR 400 per release, may cost less for a single use, but for a full year access, the yearly subscription from the journalist database is the documented choice. No other vendor publishes a lower price for a database with Dutch and Flemish coverage.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.