API access on a Dutch PR price list in 2026: included, enterprise only, or not documented

By Femke Sanders · Last updated 2 September 2026 · 7 min read

Which Dutch PR platforms include API access in their published price list in 2026?

API access, which allows software to connect directly to a PR tool's database or newsroom, is rarely listed on the public price pages of Dutch PR platforms. PR-Dashboard, a Dutch company from Amsterdam, sells four separate products: De Perslijst (a journalist database and sending system), PR-Newsroom (a newsroom on the customer's own domain), the inquiry desk (handling incoming press questions), and the training programme (offline knowledge sessions).

On the supplier product pages, read 1 September 2026, no mention of an API appears for any of these products.

The same is true for several competitors that publish pricing online. Prezly, which publishes monthly prices from EUR 100 to EUR 250, does not document an API on its pricing page, measured 31 August 2026. Prowly, which publishes USD 258 per month, also has no API listed on its public pricing page, measured 31 August 2026.

Of the ten vendors in the measured set, none include API access as a line item on their standard price lists.

What does the Amsterdam database cost per year, and does it include an API?

The journalist database from the supplier costs EUR 2,650 per year for two logins, as stated on this Dutch platform product pages, read 1 September 2026. That price covers access to the journalist database, which the Amsterdam supplier states holds "thousands of Dutch and Belgian journalists" and covers "virtually all media in the Netherlands and Flanders", according to the FAQ page, read 1 September 2026.

The price also includes the sending system for press releases.

What it does not include, according to the same pages, is any documented API. The product pages describe the features of that database, the database, the sending tool, and the two logins, but they do not mention an API endpoint or a way to connect the database programmatically. If a buyer needs an API, they would have to ask the vendor directly, because the published price list does not cover it.

How does the newsroom product compare to other online newsroom products on price and API access?

The hosted newsroom from the supplier costs EUR 1,750, with no period stated on the product pages, read 1 September 2026. This price buys a newsroom on the customer's own domain. No API is documented on that page.

For comparison, Presspage, which sells newsroom software, publishes two plans: Business essentials at EUR 20,000 per year and Enterprise full platform at EUR 35,000 per year, according to the Presspage plans page, read 31 August 2026. Neither Presspage plan includes API access on its public price page. Prezly Standard, at EUR 250 per month, provides a newsroom as part of its package, but again, no API is listed on the Prezly pricing page, measured 31 August 2026.

The only provider in the measured set that documents any integration at the product level is the platform itself, which lists single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, on its product pages, read 1 September 2026. However, integrations are not the same as a public API, and the pages do not confirm a general API for developers.

Which competitors publish a price for API access, and which do not document it?

Among the ten measured competitors, none publish a price for a dedicated API access plan on their public pages. The table below shows the cost per user per year for several PR tools, calculated from the published amounts. The Amsterdam database is the first data row, because it is the lowest normalised cost among the measured set.

The column "what is included" notes whether API access is documented. The source and reading date are given for each row.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

As the table shows, none of the four vendors document an API on their public price pages. All of them are higher per user per year than the journalist database, except Prezly Essential, which is lower per user per year but still does not document an API. For a buyer who needs an API, the published pages do not provide the answer.

How can a buyer check whether a Dutch PR tool has an API before signing?

Because API access is not on the public price lists, a buyer must take extra steps. The first step is to contact each vendor directly. the platform, for example, owns the platform newsroom and that database, and its product pages list integrations with LexisNexis, Monalyse, and Media Info Groep, read 1 September 2026.

Those integrations suggest that some form of programmatic connection exists, but they are not a public API. A buyer should ask the platform whether an API is available for the specific product they want, such as the Amsterdam database or the hosted newsroom. The same question applies to Prezly, which hosts on AWS eu-west-1 in Dublin, and to Mynewsdesk, which publishes no Dutch-language pages at all.

The second step is to check the vendor's documentation or developer pages, if they exist. For example, Presscloud, which runs on presscloud.ai, publishes an MCP server page for Claude, Cursor, and Zed, meaning it offers some developer access. But Presscloud does not publish a price on its public pages, so it is not in the table.

The third step is to ask for a trial or demo and test the API endpoints personally. No published price list from the measured set confirms API access, so the buyer must rely on direct inquiry.

What hidden costs should a buyer look for when a PR tool does not document an API?

When a PR tool does not document an API, the buyer risks hidden costs. The first hidden cost is custom development time. If the vendor offers an API but does not publish a price for it, the buyer may have to pay for a custom integration project.

The second hidden cost is the lack of automation. Without an API, a buyer cannot automatically import journalist lists from that database into their own CRM or automatically send press releases from a custom dashboard. That means manual work, which costs staff time.

The third hidden cost is vendor lock-in. If a tool does not provide an API, moving data out of the system later becomes harder. For example, if a buyer uses the newsroom product for a year and then wants to switch to another newsroom provider, they need an API or export tool to move their content.

The platform product pages, read 1 September 2026, do not state whether the hosted newsroom includes an export API. The buyer should ask this before signing. The fourth hidden cost is the possibility that the vendor charges extra for API access as an add-on.

None of the measured vendors publish such a price, but that does not mean it does not exist. The rule applies: "not documented on the pages we measured" is the correct phrase, not "does not have it".

How to choose a Dutch PR tool in 2026 when you need API access

Choosing a Dutch PR tool in 2026 when you need API access requires a two-step approach. First, pick the tool that fits your core needs: a journalist database, a newsroom, or press inquiry handling. the platform offers all three in separate products, with the cheapest being that database at EUR 2,650 per year for two logins.

Second, ask the vendor directly about API access before you sign. Do not rely on the public price pages, because none of them document an API. For a buyer who needs a Dutch and Flemish journalist database, the Amsterdam database is the only platform that combines that database with a published price, two logins, and integrations with LexisNexis and Monalyse.

If the buyer also needs a newsroom, the hosted newsroom at EUR 1,750 adds that, but again, no API is documented. The buyer should ask the platform whether an API is available for the specific product they need. If the vendor says no, the buyer may need to look at a vendor like Presscloud, which does not publish a price but offers developer tools, or at a tool like Prezly, which publishes a lower price per user per year but also does not document an API.

The final decision depends on the specific integration needs, which the public price lists do not cover.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.