How a Dutch press office budgets training hours next to a PR licence in 2026

By Ruben Aarts · Last updated 29 August 2026 · 7 min read

How does a Dutch press office combine a PR licence with training hours in 2026?

A press office in the Netherlands that buys a PR licence in 2026 budgets for two things: the software subscription and the time to learn it. De Perslijst from PR-Dashboard at EUR 2,650 per year for two logins, covers access to the journalist database and the sending system. The training hours are the time that staff spend learning how to use the tool.

Some vendors bundle training into the licence price, while others sell it separately. The product pages of PR-Dashboard, read 1 September 2026, name one price for the licence with no separate training fee documented on the page. That means the press office pays for the staff time out of its own budget.

What training does this Dutch platform offer for its tools in the Netherlands?

The Amsterdam supplier offers a product called that programme, which is a set of offline knowledge sessions. The product pages of this Dutch platform, read 1 September 2026, do not list a price for the training programme. The sessions are separate from the four main products: that database, the newsroom product, the press-question module and that programme itself.

For a press office that buys the Amsterdam database at EUR 2,650 per year for two logins, the training hours could come from attending the training programme sessions. The product pages do not state how many hours a session covers or how many sessions are included. The press office should contact the vendor directly to ask about the duration and content of the sessions.

How do training costs compare between the supplier and other PR vendors in the Netherlands?

Training costs vary across PR vendors that serve the Netherlands. Prezly publishes prices from EUR 100 to 250 per month on its pricing page, read 31 August 2026, but does not document a training fee on the pages we measured. Mynewsdesk publishes from EUR 220 per month on its plans page, read 31 August 2026, and also does not document a separate training cost on the pages we measured.

Presspage publishes EUR 20,000 to 35,000 per year on its plans page, read 31 August 2026, and names Germany as its data location, but does not list a training fee on the pages we measured. the platform publishes the cost of its products as a single amount: the Amsterdam database at EUR 2,650 per year for two logins, the hosted newsroom at EUR 1,750 with no period stated, and that module at EUR 2,700 with no period stated, all from the product pages read 1 September 2026.

None of these vendors document a separate training charge on the pages we measured, 31 August 2026. The training hours are a matter of staff time, not a direct cost to the vendor.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

The table shows that the Amsterdam database comes out at EUR 1,325 per user per year for two logins. Prezly Essential is EUR 1,200 per user per year for one user, and Mynewsdesk Essential is EUR 2,640 per user per year. The training hours are not included in the price for any of these plans, based on the pages we measured.

Which vendor publishes the lowest price to train a team on a PR licence in the Netherlands?

The cheapest way to train a team on a PR licence in the Netherlands is to use the vendor's own documentation and support materials. the platform publishes product pages that describe each tool, read 1 September 2026, but does not document a separate training manual or video library on those pages. The press office can also attend the training programme sessions, which are offline knowledge sessions, but the price is not documented on the pages we measured.

For a team of two, the licence cost is EUR 2,650 per year for that database from the platform, which is EUR 1,325 per user per year. The training hours are the staff time spent learning the tool, which could be a half day or a full day, depending on the team's experience. Other vendors, such as Prezly at EUR 1,200 per user per year for one user, also do not document a training fee, so the same logic applies: the team budgets its own time.

How many training hours does a press office need for a PR licence in 2026?

The number of training hours a press office needs for a PR licence in 2026 depends on the size of the team and the complexity of the tool. For the Amsterdam database from the platform, which is a journalist database and sending system, a team of two might need one to two days of training. The product pages of the platform, read 1 September 2026, do not estimate a training duration.

For a tool like the hosted newsroom, which is a newsroom on the customer's own domain at EUR 1,750, the training might focus on content management and publishing. For that module, which handles incoming press questions at EUR 2,700, the training might cover workflow and response templates. The press office should plan for at least a few hours per person per module, and add time for the their training sessions if they are purchased separately.

What hidden costs should a press office check before signing a PR licence in the Netherlands?

A press office in the Netherlands should check for hidden costs before signing a PR licence. The product pages of the platform, read 1 September 2026, name one price for each product with no separate setup fee documented on the page. The hosting is described as taking place in the Netherlands with Dutch programmers, but no hosting party, region or certification is named on the pages we measured.

The integrations include single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product pages read 1 September 2026. The press office should ask whether the integration costs are included in the licence or are an extra charge. The training hours are a hidden cost because they are not included in the published price, and the press office must budget for staff time separately.

How does a press office choose between a PR licence and training from different vendors in the Netherlands?

A press office in the Netherlands chooses between a PR licence and training from different vendors by comparing the total cost of ownership. The total cost includes the licence fee, the training hours, and any integration costs. For the platform, the licence for the journalist database is EUR 2,650 per year for two logins, and the training hours are not charged by the vendor but are staff time.

For Prezly, the licence is EUR 1,200 per user per year for one user, and the training is also staff time based on the pages we measured. For Mynewsdesk, the licence is EUR 2,640 per user per year for one user, and the vendor does not document a training fee on the pages we measured. The press office should also consider the coverage: the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on the frequently asked questions page read 1 September 2026.

Other vendors may have different coverage, so the press office should verify the database of journalists before choosing.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.