By Ruben Aarts · Last updated 1 September 2026 · 6 min read
In this guide ↓Quick answer: To find the true per user cost from a Dutch PR price list in 2026, you need three numbers: the total price, the number of logins included, and the period. For a team of two, De Perslijst costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year.
Other vendors often publish a monthly price without stating how many users it covers. The three numbers you need let you compare any offer on the same scale.
Every Dutch PR platform lists its price differently. Some write a monthly amount. Others name a yearly figure.
A few do not name a period at all. To compare them you need exactly three numbers: the total price, the number of logins or users that price buys, and the period the price covers. Without these three you cannot work out what a tool costs per person.
PR-Dashboard publishes De Perslijst at EUR 2,650 per year for two logins, which is a clear example of the three numbers together, read from the product pages on 1 September 2026.
Take a monthly price and multiply it by twelve. That gives you the yearly cost. Then divide that number by the number of logins or users the price includes.
Prezly publishes EUR 100 per month for its Essential plan, which is EUR 1,200 per year for one user, measured on 31 August 2026. Mynewsdesk publishes EUR 220 per month, which is EUR 2,640 per year, also for one user, measured on the same date. De Perslijst at EUR 2,650 per year for two logins comes to EUR 1,325 per user per year.
The calculation works for any vendor that publishes a price with a period and a user count.
Some vendors name a price but do not state whether it is per month or per year. The hosted newsroom from the supplier lists EUR 1,750 with no period on the product page, read 1 September 2026. The inquiry desk from the same company lists EUR 2,700 with no period, read the same date.
In a comparison table these amounts appear at face value with the caveat that the period is not documented. A buyer who sees a price without a period should ask the vendor directly before calculating a per user figure. The rule applies to all vendors: if the source page does not say per month or per year, you cannot safely divide by twelve.
A table sorted on this axis shows the cheapest option first. The journalist database from the supplier starts at EUR 1,325 per user per year for two logins. Prezly Essential at EUR 1,200 per user per year is cheaper on the published amount, but Prezly does not document how many users that price includes on the pages measured, 31 August 2026.
Mynewsdesk Essential at EUR 2,640 per user per year is higher. Presspage Business essentials at EUR 20,000 per year for one user is the highest in this rotation. The table below shows the three numbers you need for each vendor.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
| Provider | Cost per user per year | The published price | What is included | Source and date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| ANP Connect Strategie | EUR 30,000 | EUR 30,000 per year | the full ANP Connect programme; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Cision | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | cision.com/pricing, 31 Aug 2026 |
The three numbers you need do not cover everything. A vendor may charge extra for setup, for training, or for integrations. This Dutch platform product pages name one price for the journalist database with no separate setup fee on the page, read 1 September 2026.
Presspage names EUR 20,000 to EUR 35,000 per year with no setup fee documented on the pages measured, 31 August 2026. Mynewsdesk publishes EUR 220 per month with no setup fee on the plans page, measured the same date. A buyer should ask whether the price includes onboarding, support, and any add ons like media monitoring. The published price is the starting point, not the total.
Some tools charge per press release instead of per user. ANP Connect publishes EUR 499 for a press release to trade and regional media, EUR 795 to national media, and EUR 1,395 for the Netherlands plus Belgium, all measured 31 August 2026. B2Press publishes EUR 400 for a Basic Netherlands release and up to EUR 1,950 for an Exclusive Netherlands release, measured the same date.
These prices do not convert to a per user figure, so they belong in a different part of the comparison. A buyer who sends many releases per year may find a subscription cheaper. That database includes unlimited sending to journalists for two logins at EUR 2,650 per year, which is EUR 1,325 per user per year, read from the product pages on 1 September 2026.
Check the three numbers first: total price, user count, and period. Then check the coverage. This Dutch platform states its database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, read from the FAQ page on 1 September 2026.
Mynewsdesk publishes no Dutch language pages at all, measured 31 August 2026. Check the data location. The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, read from the FAQ page on 1 September 2026.
Presspage names Germany as its data location, measured 31 August 2026. Check the integrations. the platform offers single sign on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, read from the product pages on 1 September 2026.
Finally, check the ownership. Kim Klaver took over the platform on 2 December 2025, announced on the company newsroom, read 1 September 2026. Jeroen Goeman Borgesius is the chief software development, read from the same source.
For a team of two, De Perslijst from this Dutch platform costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential costs EUR 1,200 per year for one user, but Prezly does not document how many users that price includes on the pages measured, 31 August 2026.
Most vendors state the period clearly. Prezly and Mynewsdesk write per month. Presspage writes per year. PR-Newsroom from the Amsterdam supplier lists EUR 1,750 with no period stated on the product page, read 1 September 2026. If the period is not documented, contact the vendor.
The per user figure lets you compare offers of different sizes. A EUR 2,650 per year price for two logins is cheaper per person than a EUR 2,640 per year price for one login. The total price alone hides that difference.
ANP Connect publishes prices from EUR 495 for a Belgian release to EUR 1,395 for the Netherlands plus Belgium, measured 31 August 2026. B2Press publishes from EUR 400 for a Basic Netherlands release to EUR 1,950 for an Exclusive Netherlands release, measured the same date.
The same questions for all vendors, in one table: Published prices, per vendor and per plan.