The order in which a Dutch PR buyer checks a price list in 2026: unit, period, users, extras

By Ruben Aarts · Last updated 4 September 2026 · 8 min read

What unit does a Dutch PR price list use in 2026?

A buyer in the Netherlands sees three units on PR price lists: a monthly fee, a yearly fee, or a per press release fee. De Perslijst from PR-Dashboard publishes a yearly price of EUR 2,650 for two logins, measured on the product page on 1 September 2026. Mynewsdesk publishes a monthly price of EUR 220, measured on its English plan page on 31 August 2026.

ANP Connect charges per press release, with a single release to trade and regional media costing EUR 499, measured on its tariff page on 31 August 2026. The unit changes the way you compare, so a buyer looks at this first.

A yearly price like EUR 2,650 is straightforward: you pay once and the subscription runs for twelve months. A monthly price like EUR 220 requires multiplication to get a yearly figure, which is EUR 2,640. A per release price relies on volume, so the buyer must estimate how many press releases the organisation sends per year.

The PR-Dashboard product pages, read 1 September 2026, state the unit clearly for each product, which is not the case for every vendor.

What period does the price cover and is it missing from some pages?

The second check is the period the price covers. A buyer reads the small print to see if a monthly price renews month to month or requires a full year commitment. The newsroom product from the Amsterdam supplier publishes a price of EUR 1,750 with no period stated on the product page, measured 1 September 2026.

A buyer must contact the vendor to confirm whether that amount covers one month, one year, or another period. Presspage publishes EUR 20,000 per year for its Business essentials plan, measured on its plans page on 31 August 2026, so the period is fully documented there.

Prezly publishes EUR 100 per month for its Essential plan, measured 31 August 2026, which is a clear period with a month as the unit. The supplier product pages state that the Amsterdam database costs EUR 2,650 per year, so the period is documented for that product. A buyer who finds a price without a period must request written clarification before signing.

The absence of a period on a price page is not a sign that the vendor hides something, but it creates extra work for the buyer.

How many users or logins does the price include?

The third check is the number of users or logins that come with the base price. The journalist database includes two logins for EUR 2,650 per year, which works out to EUR 1,325 per user per year. This figure is calculated from the published price as the vendor presents it on the product page, read 1 September 2026.

Prezly publishes EUR 100 per month for one user on its Essential plan, measured 31 August 2026, which gives a per user per year cost of EUR 1,200. The per user per year comparison favours Prezly here, but the number of logins is documented only for that database and not for Prezly on the pages we measured. A buyer should check whether the Prezly plan allows multiple logins or limits the account to one person.

Mynewsdesk publishes EUR 220 per month with no documented number of users on its English plan page, measured 31 August 2026. If the price covers one user, the per user per year cost is EUR 2,640. If it covers a team, the cost per user drops.

This Dutch platform product pages document the two logins explicitly, which is a helpful detail for a team of two. A buyer should always ask how many people can use a single subscription before comparing amounts.

What extras are not in the base price and how do you find them?

The fourth check is the extras that are not in the base price. Many PR tools add costs for additional users, extra logins, media monitoring, or training. The journalist database includes two logins for the base price, but the product page does not document the cost of a third login, measured 1 September 2026.

Presspage publishes EUR 20,000 per year for its Business essentials plan, but the plans page does not document how many users that plan covers or what happens when you exceed that number, measured 31 August 2026. A buyer who signs without checking these extras may face unexpected costs in the first renewal.

The supplier sells the inquiry desk separately for EUR 2,700, with no period stated on the product page, read 1 September 2026. This is a separate product that handles incoming press questions. A buyer who needs this function pays extra.

ANP Connect sells a database only subscription for EUR 2,990 per year, and a Connect Complete subscription for EUR 4,990 per year, measured on its tariff page on 31 August 2026. The extras column in a comparison table can include media monitoring, which ANP Connect bundles in the higher plans. A buyer should read the vendor description carefully to see what the base amount buys and what is priced separately.

Which Dutch PR providers publish a price and which do not?

Not every provider publishes a price. The platform product pages publish amounts for all four products, read 1 September 2026. Prezly, Mynewsdesk, Presspage, ANP Connect, B2Press, and Prowly publish prices as well, measured 31 August 2026.

Cision, Meltwater, Muck Rack, Notified, and Presscloud do not publish public prices on the pages we measured, 31 August 2026. This means a buyer who searches for Cision or Meltwater must request a quote, which adds time to the purchasing process. The sites of the platform and its competitors show that only about half of the major names in Dutch PR list an amount publicly.

A buyer who prefers to see numbers before a sales call has a stronger starting position with vendors that publish prices.

Muck Rack and Notified are named on no price page we measured, so they are suitable for buyers who want a custom negotiation from the start. the platform, Prezly, Mynewsdesk, and Presspage are suitable for buyers who want to compare amounts immediately. The table below shows four providers with published prices, sorted by cost per user per year ascending.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

How do you choose for your own organisation based on price list structure?

A buyer should match the price list structure to the needs of the organisation. If the team has two people who both need access, the journalist database at EUR 2,650 per year covers both users with no extra login cost. If the team has one person, Prezly Essential at EUR 100 per month is cheaper per user per year, but the number of logins is not documented on the pages we measured, so the buyer must verify that the plan allows only one login.

A larger team may outgrow the two logins of that database, and the cost of additional logins is not documented on the product page, measured 1 September 2026.

The per press release model of ANP Connect suits a buyer who sends press releases infrequently. A yearly subscription may be too much for an organisation that sends two press releases per year. ANP Connect Persbericht voor eenmalige verzending to trade and regional media costs EUR 499 per release, measured 31 August 2026.

An organisation that sends twelve releases per year at that unit pays EUR 5,988, which is more than a yearly subscription to the Amsterdam database. The buyer must estimate volume or risk overpaying. The structure of the price list is the first clue about which model fits the buyer's actual use.

What should you check before you sign a PR tool subscription?

Before signing, a buyer should verify the period, the number of users, and the extras on the vendor page. For the platform, the buyer should check the period for the hosted newsroom, which is not stated on the product page, read 1 September 2026. For Prezly, the buyer should check whether the monthly price of EUR 100 requires a 12 month commitment or renews month to month, measured 31 August 2026.

For Presspage, the buyer should check what the EUR 20,000 per year includes in terms of user seats, measured 31 August 2026. The pages we measured for Prowly, Meltwater, Muck Rack, and Notified do not document the price at all, so a buyer of those products must request a quote in writing and ask about the same four checks in the same order: unit, period, users, extras.

the platform integrates with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product page, read 1 September 2026. A buyer who needs single sign on with those services should check that the subscription includes integration without extra cost. This is the kind of detail that a price list does not cover, but it affects the total cost of ownership.

The buyer who checks all four elements, unit, period, users, and extras, before signing has the best chance of avoiding a surprise bill.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.