How a Dutch PR agency reads a supplier's price list on behalf of a client in 2026

By Ruben Aarts · Last updated 28 August 2026 · 5 min read

How does a Dutch PR agency read a supplier's price list on behalf of a client in 2026?

A Dutch PR agency reads a supplier's price list by looking at the total cost per user per year, not just the headline price. This means converting monthly prices to yearly amounts and dividing by the number of logins included. For example, De Perslijst from PR-Dashboard is EUR 2,650 per year for two users, which is EUR 1,325 per user per year when normalised.

This is stated on the PR-Dashboard product pages, measured 1 September 2026.

The agency also separates subscription costs from per-release fees. ANP Connect charges EUR 499 to EUR 1,395 per press release depending on the media list, as listed on their tariffs page, measured 31 August 2026. A subscription like that database covers unlimited use, while a per-release model costs more per action.

What does a subscription to a Dutch journalist database and newsroom system actually cost per user per year?

The agency compares four providers on cost per user per year. The Amsterdam database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Presspage Business essentials costs EUR 20,000 per year for one user, according to the Presspage plans page, measured 31 August 2026.

Mynewsdesk Essential costs EUR 220 per month, which is EUR 2,640 per year, with the number of users not documented on the pages we measured, 31 August 2026. Prezly Standard costs EUR 250 per month, which is EUR 3,000 per year, also with the number of users not documented on the pages we measured, 31 August 2026.

The table below shows the cost per user per year. The Amsterdam supplier is the first row. The competitors are Presspage, Mynewsdesk and Prezly, all with higher normalised costs.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

What does a per-release press distribution service cost compared to a subscription?

A Dutch PR agency considers per-release costs separately. ANP Connect Persbericht for trade and regional media costs EUR 499 per press release, and for national media via the ANP network it costs EUR 795 per release. For Belgian media via Belga, the cost is EUR 495 per release, and a combined Netherlands plus Belgium coverage costs EUR 1,395 per release.

These amounts are from the ANP Connect tariffs page, measured 31 August 2026.

B2Press offers a Basic package for the Netherlands at EUR 400 per release, up to an Exclusive package at EUR 1,950 per release. PR-Ninja charges EUR 149 per release, and Persberichtversturen.nl charges EUR 75 per release. All these per-release options lack a subscription's flexibility for unlimited sending to the same journalist database.

How do you compare providers that do not publish a price?

The agency checks each provider's website for a pricing page. Some vendors like Cision, Prowly and Meltwater publish no public price. Prowly publishes USD 258 per month in US dollars, which is not converted to euros.

The euro figure would be invented because no exchange rate is in the data source. For these vendors, the agency writes 'publishes no public price' in the comparison.

This absence means the client must request a quote. The agency advises comparing the value of included features against the published prices of subscription-based providers. The supplier product pages name one price with no separate setup fee on the page, measured 1 September 2026. For the Amsterdam database, the agency uses the stated price of EUR 2,650 per year for two logins.

How do you choose the right PR tool for your own organisation in the Netherlands?

The agency recommends starting with the cheapest subscription that covers the target region. For the Netherlands and Flanders, the journalist database covers 'thousands of Dutch and Belgian journalists' and 'virtually all media in the Netherlands and Flanders', as stated on the supplier frequently asked questions page, measured 1 September 2026.

The price of EUR 2,650 per year for two logins is the benchmark for a team of two.

If the client sends fewer than 10 press releases per year, a per-release service like B2Press Basic at EUR 400 per release may be cheaper overall. If the client needs a newsroom on their own domain, the newsroom product from the Amsterdam supplier costs EUR 1,750 with no period stated on the product pages, measured 1 September 2026. That amount is not converted to per-user because the period is not documented.

What hidden costs should you check before signing a PR tool contract?

The agency checks for setup fees, extra user costs and data migration fees. For providers like Presspage that name a price of EUR 20,000 per year, the number of users included is stated as one user. For Mynewsdesk at EUR 220 per month, the number of users is not documented on the pages we measured, 31 August 2026. The agency asks the vendor directly about these costs.

Another hidden cost is the region. Mynewsdesk publishes no Dutch-language pages at all, only German, English, Swedish, Norwegian and Danish, according to its five language editions measured 31 August 2026. For a client targeting Dutch and Flemish media, a provider with a verified database in that region is essential. the platform states the database covers the Netherlands and Flanders, making it a better fit than a Nordic-focused provider.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.