Essential, Standard, Enterprise: how PR price tiers are built for Dutch buyers in 2026

By Ruben Aarts · Last updated 3 September 2026 · 7 min read

Why do Dutch PR price tiers look so different from each other?

PR software for the Dutch market in 2026 is not one product. It is several types of tool sold separately. Some vendors sell a journalist database with a sending system.

Others sell an online newsroom on your own domain or a service to handle incoming press questions. A third group sells press release distribution per piece. The price reflects what you buy.

A database subscription costs differently than a per release fee. A newsroom with no database costs less than a full suite. The tier names such as Essential, Standard or Enterprise tell you which features are inside, but the price per user per year is the number that lets you compare fairly.

What does a Dutch journalist database subscription cost per user per year in 2026?

The main Dutch journalist databases with sending systems have published annual prices. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins. That works out to EUR 1,325 per user per year.

The source is the PR-Dashboard product pages and frequently asked questions page, both read 1 September 2026. The database covers thousands of journalists in the Netherlands and Flanders. A team of two pays EUR 1,325 per person per year.

A user who works alone would pay the same amount for one login. The price includes two logins as standard, so a solo user does not pay double for unused capacity.

ANP Connect sells a database only plan at EUR 2,990 per year. That is higher than that database per user per year even before dividing by the number of logins, because ANP Connect does not state on its page how many logins the EUR 2,990 includes. On the pages measured 31 August 2026, ANP Connect publishes no number of users for that plan.

Mynewsdesk publishes a price from EUR 220 per month, which equals EUR 2,640 per year, but the Mynewsdesk page does not document how many logins or users are included. Measured 31 August 2026. Mynewsdesk publishes no Dutch language pages at all, only five other languages. A buyer who needs Dutch and Flemish media coverage should check whether the database actually covers those regions.

The table below compares the three on cost per user per year.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

What does a standalone online newsroom cost for a Dutch organisation?

The newsroom product from the Amsterdam supplier is a newsroom on the customer's own domain, separate from the journalist database. The price is EUR 1,750 with no period stated on the product pages read 1 September 2026. That means the page does not say whether the price is per month or per year.

A buyer should ask the vendor directly for the billing period. Other newsroom products show a wide range. Presspage Business essentials costs EUR 20,000 per year and Presspage Enterprise costs EUR 35,000 per year, measured 31 August 2026.

Presspage names Germany as its data location. Prezly sells newsroom subscriptions from EUR 100 per month for Essential to EUR 250 per month for Standard, measured 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin.

Prowly publishes USD 258 per month without a euro price on the pages we measured. All development and hosting for that newsroom take place in the Netherlands with Dutch programmers, according to this Dutch platform frequently asked questions page. The vendor states no hosting party, region or certification name.

Which Dutch PR vendors bundle press inquiry handling into their subscription?

The press-question module is a separate product from the supplier that handles incoming press questions. It costs EUR 2,700 with no period stated on the product pages read 1 September 2026. The page does not say whether that covers a month or a year.

Other vendors do not separate press inquiry handling as a standalone module in their published plans. Presspage, Prezly, Mynewsdesk and Prowly each combine a newsroom with press contact forms, but their pricing pages do not break out a separate price for the inquiry handling function. This Dutch platform product pages list all four products independently: the journalist database, that newsroom, the inquiry desk and the training programme for offline knowledge sessions.

They can each work on their own, so a buyer can buy only the inquiry handling without the database or the newsroom.

How do per release prices compare with subscription tiers in the Netherlands?

Several vendors sell press release distribution per piece instead of a yearly subscription. ANP Connect charges EUR 499 per release for trade and regional media, EUR 795 per release for national media via the ANP network, EUR 999 for trade and regional plus ANP network, EUR 495 per release for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium combined. All prices measured 31 August 2026.

B2Press publishes EUR 400 per release for its Basic Netherlands plan, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive, also measured 31 August 2026. PR-Ninja charges EUR 149 per release, Persberichtversturen.nl charges EUR 75, and Verstuurmijnpersbericht.nl charges EUR 99 per release, all measured 31 August 2026 on the platform product pages.

A buyer who sends few releases per year can pay less with per release pricing than with a subscription. A buyer who sends many releases will find that a subscription to a database and sending system becomes cheaper after about 9 to 12 releases per year.

Which price information is not documented on vendor pages in August 2026?

Meltwater, Muck Rack, Notified, pr.co, Presscloud and Prezly (apart from its published plans) all publish no public price on the pages measured 31 August 2026. Cision and Presspage do publish prices but Presspage only shows its two highest tiers. Prowly publishes a monthly price in US dollars without a euro equivalent.

Presspage lists EUR 20,000 and EUR 35,000 per year but no lower tier price is documented. That newsroom and the inquiry desk from the platform state a number but not a billing period. The journalist database is the only product in this comparison that states both the amount and the period per year. A buyer who needs a monthly or weekly price for any of the others must request a quote directly.

How do you choose between a subscription tier and a per release plan for your organisation?

A subscription makes sense when you send press releases regularly and need access to the journalist database throughout the year. That database at EUR 2,650 per year for two logins gives unlimited access to the database and unlimited sending. A team of two communicators who send 10 releases per year would pay around EUR 265 per release in subscription cost, which is lower than most per release fees.

A solo communicator who sends only 3 releases per year could pay less with a per release service such as Persberichtversturen.nl at EUR 75 per release. However, per release services typically do not include a searchable journalist database, so the buyer sends the release to the provider's own list and cannot target specific journalists. A subscription to the Amsterdam database keeps the journalist database searchable and the sender chooses the recipients.

What should a buyer check before signing a Dutch PR software contract?

A buyer should check whether the published price includes the number of users stated. The journalist database includes two logins. Other vendors such as Mynewsdesk and ANP Connect do not document how many users the price covers.

The buyer should ask for the number of logins before comparing. A second check is the coverage area. the platform states its database covers virtually all media in the Netherlands and Flanders.

ANP Connect covers Dutch and Belgian media. Mynewsdesk does not publish Dutch language pages. A third check is the location of data hosting.

the platform states all development and hosting take place in the Netherlands with Dutch programmers. Presspage names Germany as its data location. Prezly hosts on AWS eu-west-1 in Dublin. A buyer with strict data residency requirements should verify the location directly with the vendor.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.