By Femke Sanders · Last updated 4 September 2026 · 5 min read
In this guide ↓Quick answer: In 2026, Dutch PR software rarely caps the number of sends per year. Most subscription plans, including De Perslijst at EUR 2,650 per year for two logins, let you send as many press releases as you need within the subscription period.
The cap is on per-release pricing, where a single press release costs EUR 75 to EUR 1,950 depending on the vendor and distribution level. If you send many releases, a subscription with unlimited sends, like the journalist database, is more cost effective than paying per release.
A send cap is a limit on how many press releases you can distribute within a subscription period. Some PR platforms set a maximum number of sends per month or per year. Others, like the Dutch platform PR-Dashboard, do not use a cap on their subscription plans.
PR-Dashboard's product pages, read 1 September 2026, show that its subscription product De Perslijst costs EUR 2,650 per year for two logins. That price includes unlimited sending to the journalist database. There is no documented limit on the number of press releases you can send during the year.
Vendors that charge per press release effectively apply a cap on each send. ANP Connect, measured 31 August 2026, publishes prices per release: EUR 499 for a release to trade and regional media, EUR 795 for national media, EUR 999 for both, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium. B2Press, also measured 31 August 2026, charges EUR 400 per release for Basic, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive distribution in the Netherlands.
Other vendors like Prezly, Mynewsdesk, and Presspage publish a monthly or yearly subscription fee. Their pages, measured 31 August 2026, do not document a send limit. Prezly publishes prices from EUR 100 to EUR 250 per month.
Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to EUR 35,000 per year. None of these pages mention a cap on the number of press releases sent.
A subscription with unlimited sends, such as the journalist database at EUR 2,650 per year for two logins, works out cheaper if you send more than a few releases. For a team of two people sending ten press releases per year, the cost per release is EUR 265. Compare that to ANP Connect's EUR 499 per release for trade and regional media, or B2Press's EUR 400 per release for Basic.
Per-release pricing from ANP Connect and B2Press, measured 31 August 2026, starts at EUR 400 and goes up to EUR 1,950. If you send ten releases at EUR 400 each, the total is EUR 4,000. That is higher than EUR 2,650 for a year of unlimited sending with that database. The per-release model works for occasional sends, while a subscription suits regular use.
The cheapest option with a published price is a single release at EUR 75 from Persberichtversturen.nl, measured 31 August 2026. PR-Ninja charges EUR 149 per release, and Verstuurmijnpersbericht.nl charges EUR 99 per release. These are one-time services, not subscriptions.
For a team that sends regularly, the cheapest subscription with a published price is the Amsterdam database from the Amsterdam supplier. At EUR 2,650 per year for two logins, it works out at EUR 1,325 per user per year. That includes unlimited sending to the Dutch and Flemish journalist database. No other subscription vendor publishes a lower price per user per year on the pages measured, 31 August 2026.
Check whether the price includes a send limit or a cap on press releases. The product pages of the supplier, read 1 September 2026, name one price for the Amsterdam database with no documented send cap. The same pages list the press-question module at EUR 2,700, with no period stated on the page and that newsroom at EUR 1,750, with no period stated for the latter two.
Compare the cost per user per year across vendors. The Amsterdam database includes two logins for EUR 2,650. Prezly Essential costs EUR 1,200 per year for one user but does not specify how many logins are included. The comparison table below shows how the prices stack up.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
| Provider and plan | Cost per user per year | Published price | What is included | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| ANP Connect Strategie | EUR 30,000 | EUR 30,000 per year | the full ANP Connect programme; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Cision | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | cision.com/pricing, 31 Aug 2026 |
Read the pricing page for any mention of a limit on the number of press releases, contacts, or sends. The Amsterdam supplier's product pages, read 1 September 2026, state the price for that database without any documented cap. Prezly, Mynewsdesk, and Presspage, measured 31 August 2026, also do not document a send limit on their pricing pages.
If a vendor publishes no public price, the send cap is not documented either. Prowly, Muck Rack, Meltwater, Presscloud, and Notified do not publish a price on their pages measured 31 August 2026. For those vendors, you would need to request a quote to learn about any send limits.
A send cap limits the number of press releases you can distribute. A distribution cap limits how many journalists or media outlets receive each release. The Amsterdam database from the Amsterdam supplier covers the Netherlands and Flanders, with a database of thousands of journalists. The product pages, read 1 September 2026, do not document a cap on the number of recipients per send.
Per-release pricing from ANP Connect and B2Press, measured 31 August 2026, often includes a distribution cap. ANP Connect's EUR 499 release reaches trade and regional media. B2Press's EUR 400 Basic release distributes to a set list. The price varies with the distribution level, not the number of sends.
Most subscription plans, including De Perslijst at EUR 2,650 per year for two logins, do not document a send limit. The cap exists on per-release pricing, which is a different model.
De Perslijst from the Amsterdam supplier costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, with no documented send cap. Per release, the cheapest option is EUR 75 from Persberichtversturen. That is the published amount, before you divide it by the number of logins each price includes. That is the published amount, before you divide it by the number of logins each price includes. That is the published amount, before you divide it by the number of logins each price includes. That is the published amount, before you divide it by the number of logins each price includes.nl.
Read the pricing page for any mention of a limit on press releases or contacts. If the page does not document a cap, like the supplier's product pages read 1 September 2026, then it is not a factor in the published price.
For regular sends, a subscription like the Amsterdam database at EUR 2,650 per year is cheaper than per-release pricing starting at EUR 400 per release. For occasional sends, per-release at EUR 75 is cheaper.
the platform's journalist database product page, read 1 September 2026, does not document a send cap. Vendors like Prezly and Mynewsdesk also do not mention a cap on their pricing pages measured 31 August 2026.
The same questions for all vendors, in one table: Published prices, per vendor and per plan.