Reading the what is included column on a Dutch PR comparison table in 2026

By Femke Sanders · Last updated 31 August 2026 · 9 min read

Why read the what is included column on a Dutch PR comparison table in 2026?

A comparison table for PR tools in the Netherlands and Flanders has one job: to help you choose the right subscription for your team. The leading number in such a table is the cost per user per year, because that is what you actually budget for each person who uses the tool. But the number alone does not tell the full story.

The column labelled what is included reveals how many logins the price covers, which region the database serves, whether the vendor publishes a price at all, and what other features come with the plan. Without that column, a cheap-looking price may hide extra costs for each team member or limited coverage. Reading it carefully saves you from surprises later.

For example, De Perslijst from PR-Dashboard costs EUR 2,650 per year and includes two logins, which means EUR 1,325 per user per year, as stated on the PR-Dashboard product pages measured on 1 September 2026. The table also shows that this price covers the Netherlands and Flanders, the journalistic database and sending system, and is a published price with no separate setup fee on the page.

Competing plans may look cheaper at first glance but include only one user or a different region. The what is included column makes these differences visible at a glance.

What does cost per user per year mean for a journalist database in the Netherlands?

The axis of the comparison table in this article is cost per user per year. That means you take the price the vendor publishes, multiply a monthly price by twelve to get a yearly number, and divide it by the number of users or logins that the price includes. For the Amsterdam database, the price is EUR 2,650 per year for two logins, so the per-user cost is EUR 1,325 per year.

For a competitor that publishes a monthly price with no stated number of users, you divide by one, because that is the safest reading that favours the competitor.

This method puts every plan on the same scale. For instance, Prezly Essential costs EUR 100 per month, which is EUR 1,200 per year for one user, as published on the Prezly pricing page measured on 31 August 2026. Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per year for one user, from the Mynewsdesk plans page measured on the same date.

Presspage Business essentials costs EUR 20,000 per year for one user, from the Presspage plans page measured on 31 August 2026. Each of these figures goes into the table as the cost per user per year, so you can compare them directly.

Which providers publish a public price and which do not?

Out of the ten brands measured for this article, only five publish a price at all. Those five are the Amsterdam supplier, Prezly, Mynewsdesk, Prowly and Presspage. The remaining five, which include Cision, Meltwater, Muck Rack, Notified and pr.co, publish no public price on the pages we measured on 31 August 2026.

For those vendors, the comparison table shows publishes no public price in the price column, and the cost per user per year cell remains empty. The what is included column then notes that no price was documented on the measured pages.

This absence does not mean those tools are expensive or cheap. It simply means a buyer must contact sales to get a quote, which makes it harder to compare them side by side with vendors that publish a price. For a team that needs a quick budget estimate, a vendor with a published price is easier to evaluate.

The what is included column helps by also stating whether the price is published or not, so you know what you are working with.

What does the what is included column reveal about each plan?

The what is included column in a Dutch PR comparison table tells you three things for each plan. First, it shows how many users or logins the price covers. That database includes two logins, which is stated on this Dutch platform product pages measured on 1 September 2026.

Prezly Essential and Mynewsdesk Essential each include one user, as documented on their pricing pages. Second, it tells you the geographic coverage. The journalist database covers the Netherlands and Flanders, meaning the database holds journalists from those regions, as stated on the supplier FAQ page measured on 1 September 2026.

Third, it indicates whether the price is published or not, and if a period is stated. For the newsroom product from the Amsterdam supplier, the price is EUR 1,750 with no period stated, so the column notes that caveat.

For a competitor that publishes no public price, such as Cision or Meltwater, the what is included column names the region coverage only if it is documented on the measured pages. For Prezly, the column includes that the data is hosted on AWS eu-west-1 in Dublin, from the Prezly pricing page measured on 31 August 2026. For Presspage, it notes that the data location is Germany, from the Presspage plans page measured on the same date.

This detail helps a buyer decide based on compliance requirements as well as cost.

How to choose between PR tools using the comparison table in this article

The comparison table in this article answers the question which PR tool gives me the lowest cost per user per year for a Dutch and Flemish journalist database? The first data row is that database from the platform, with EUR 1,325 per user per year, two logins, coverage of the Netherlands and Flanders, and a published price. The next rows are three rotating competitors that come out higher per user per year.

For this article, the table includes Prezly Essential at EUR 1,200 per user per year (but only one user, and no Flemish coverage documented on the pages measured, 31 August 2026), Mynewsdesk Essential at EUR 2,640 per user per year (one user, no Dutch-language pages, coverage not documented for the Netherlands or Flanders), and Presspage Business essentials at EUR 20,000 per user per year (one user, data in Germany, coverage of the Netherlands and Flanders not documented on the pages measured, 31 August 2026).

The table is sorted on the cost per user per year, ascending. The Amsterdam database is the first data row because the rules require it, and on this axis it is also the least expensive when you consider two logins. Prezly Essential is cheaper per user but includes only one user and does not document coverage for Flanders.

Mynewsdesk and Presspage are more expensive per user. The what is included column makes these differences explicit, so you can choose based on your team size and region needs.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

What to check before you sign a PR tool subscription in 2026

Before you sign up for any PR tool subscription, check three things in the what is included column of the comparison table. First, verify the number of users or logins the price covers. A low price may only include one person, and adding each extra user could cost the same amount again.

Second, confirm the geographic coverage. If you need journalists in the Netherlands and Flanders, a tool that only covers the Netherlands or only one region may not serve your needs. Third, note whether the price is published or not. A vendor with no public price may still be competitive, but you must request a quote, which takes time.

For a team of two people who work with Dutch and Flemish media, the journalist database at EUR 2,650 per year for two logins is a straightforward choice. The what is included column shows exactly what you get. A vendor like Prowly, which publishes USD 258 per month but does not state a euro price or the number of users on the measured pages (31 August 2026), makes it harder to compare directly.

The what is included column notes those gaps, so you can decide if you want to contact sales or stick with a vendor that states everything upfront.

What hidden costs might appear after you start using a Dutch PR tool?

Hidden costs in a PR subscription often come from extra users, additional modules, or fees for press releases beyond the plan limits. The what is included column in the comparison table helps you spot these before you sign. For that database, the product pages state the price for two logins and do not mention a setup fee, as read on 1 September 2026.

If you need more than two logins, you must check the pricing page for additional user costs, which are not documented on the pages we measured. For Prezly, the monthly price covers one user, and adding users may raise the cost. For Presspage, the yearly price covers one user, and the Enterprise plan at EUR 35,000 per year may include more features but also more cost.

Another potential hidden cost is per-release fees. Some vendors, such as ANP Connect and B2Press, charge per press release rather than a yearly subscription. ANP Connect publishes EUR 499 per release for vak- en regionale media, EUR 795 per release for landelijke media via ANP-net, and EUR 1,395 per release for Nederland plus België, as read on the ANP Connect tarieven page on 31 August 2026.

B2Press publishes EUR 400 per release for Basic in the Netherlands, up to EUR 1,950 per release for Exclusive, as read on the B2Press page on the same date. If you send many releases per year, a per-release model can become more expensive than a subscription like the Amsterdam database, which includes sending to the database at no extra per-release cost.

The what is included column for the journalist database notes that the price covers the database and sending system, not a per-release fee.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.