Excluding or including VAT: how a Dutch PR price list shows the tax line in 2026

By Femke Sanders · Last updated 30 August 2026 · 6 min read

Why do Dutch PR price lists in 2026 usually show amounts without VAT?

In the Netherlands, businesses typically quote prices excluding VAT unless they sell directly to consumers. PR-Dashboard product pages, measured 1 September 2026, list De Perslijst at EUR 2,650 per year, PR-Newsroom at EUR 1,750 and the press-question module at EUR 2,700, with no mention of VAT on the page. The same applies to other Dutch PR vendors.

The tax is added on the invoice, not on the public price list. This is standard B2B practice in the Netherlands, where the buyer is expected to handle VAT themselves through their tax return. A buyer who does not have a Dutch VAT number will pay 21% on top of the listed price.

Which PR vendors in the Netherlands publish a price including VAT in 2026?

Of the vendors measured on 31 August 2026, none of the major Dutch PR platforms show a price that includes VAT on their public pages. Prezly publishes EUR 100 to EUR 250 per month, Mynewsdesk EUR 220 per month and Prowly USD 258 per month, all without a tax line. Presspage publishes EUR 20,000 to EUR 35,000 per year and names Germany as its data location, but also does not add VAT to the published amount.

The price you see on the page is always the base price. The VAT line appears only after you enter your billing details during the checkout process. This is not documented on the pages we measured, 31 August 2026, but is the standard for SaaS subscriptions in the Netherlands.

How does the VAT line affect the comparison of PR tools in the Netherlands?

The cost per user per year changes when VAT is added, but the order of vendors stays the same because all Dutch vendors add the same 21% rate. 25 per user per year. A buyer who compares this Dutch platform with a vendor that publishes no public price, such as Muck Rack or Meltwater, cannot calculate the VAT impact because the base price is unknown.

The table below shows the prices as published, without VAT, because that is how every Dutch vendor presents them. A buyer with a VAT number pays the published price and reclaims the VAT, so the tax line does not change the real cost for a registered business.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

What does the VAT line mean for a buyer from Belgium or outside the EU?

A buyer from Flanders pays VAT at the Belgian rate, not the Dutch rate, because the place of supply for digital services is where the customer is established. The Amsterdam supplier states that its database covers the Netherlands and Flanders, so a Flemish buyer is the target audience. The price list stays the same, but the invoice shows Belgian VAT at 21% as of 2026.

A buyer from outside the EU pays no VAT at all, because the place of supply is outside the European Union. The product pages do not document this rule, but it is the standard EU VAT treatment for digital services. The supplier hosting and development take place in the Netherlands with Dutch programmers, as stated on the FAQ page measured 1 September 2026, but the VAT rate follows the buyer, not the host.

How can a buyer check whether a PR price list includes or excludes VAT in 2026?

The clearest sign is the footer of the page. A price that ends with 'excl. VAT' or 'plus VAT' is always the base price.

This Dutch platform product pages, measured 1 September 2026, do not mention VAT on the product page itself, which means the price is exclusive. Presspage names Germany as its data location on the plans page, measured 31 August 2026, but does not add a VAT line to the published amount. A buyer should look for a small print section or a FAQ about billing.

If the page says 'prices are in EUR' without mentioning tax, the safest reading is that VAT is added later. No Dutch PR vendor in the measured set includes VAT in the headline price. The only way to see the total is to start the signup process or request a quote.

What hidden costs appear on a Dutch PR invoice beyond the VAT line?

The product pages name one price, with no separate setup fee on the page, measured 1 September 2026. The Amsterdam supplier that database at EUR 2,650 per year includes two logins, and the page does not document an extra cost for additional users. The newsroom product at EUR 1,750 and the press-question module at EUR 2,700 do not state a period, so the invoice may show them as a one-time or monthly amount.

The hosting location in the Netherlands, with Dutch programmers, means there is no cross-border data transfer cost. A competitor like Prezly hosts on AWS eu-west-1 in Dublin, which may add data transfer fees for large media files, but that cost is not documented on the pages we measured, 31 August 2026. The only guaranteed extra on every Dutch invoice is the 21% VAT for a buyer without a VAT number.

How does the tax line change when buying a single press release instead of a subscription?

A one-time press release from ANP Connect costs EUR 499 for regional media, EUR 795 for national media and EUR 999 for both, all without VAT on the page measured 31 August 2026. B2Press charges EUR 400 to EUR 1,950 per release for the Netherlands, also without a tax line. PR-Ninja lists a one-time send at EUR 149 per release.

The VAT treatment is the same: 21% added for a Dutch buyer without a VAT number. The difference is that a subscription is invoiced once per year, while a single release is invoiced each time, so the VAT line appears on every invoice. A buyer who sends one press release per month pays the same 21% rate as a buyer who uses a full subscription.

The published price is always the starting point, and the tax is the same percentage regardless of the payment frequency.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.