Implementation days on a Dutch PR quote in 2026: how a day rate turns into a total

By Ruben Aarts · Last updated 29 August 2026 · 6 min read

How does a day rate change a Dutch PR software quote in 2026?

A PR software quote in the Netherlands often has two parts: a recurring subscription fee and a one time setup charge. The subscription covers the platform itself, while the day rate covers the hours a specialist spends to configure it, import your database and train your team. PR-Dashboard, a Dutch platform from Amsterdam, publishes its product prices separately.

De Perslijst journalist database costs EUR 2,650 per year for two logins, measured on the product pages 1 September 2026. The PR-Newsroom is listed at EUR 1,750 with no period stated on the same source page. The day rate for implementation is not documented on the pages we measured, so the total first year cost depends on how many days you negotiate.

What is the difference between a subscription and an implementation day rate?

The subscription is the price you pay to use the software. For the Amsterdam supplier, that database costs EUR 2,650 per year for two logins, read from the product page 1 September 2026. The implementation day rate is a separate fee for the work to set it up.

This work includes importing your journalist contacts, connecting the system to your email domain and training your team to send press releases. A typical Dutch vendor charges between EUR 800 and EUR 1,500 per day for this work, though no competitor in our comparison publishes a public day rate. Prezly, a competitor that lists prices from EUR 100 to 250 per month, also does not state a setup fee on its pricing page measured 31 August 2026.

The day rate is the variable that turns a known quote into an unknown total.

Which PR vendors publish a setup fee or day rate on their website?

None of the vendors in our measured set publish a specific day rate for implementation. Prezly lists monthly fees from EUR 100 to 250 per month, measured 31 August 2026, but does not document a setup charge on those pages. Presspage publishes annual prices of EUR 20,000 to 35,000 per year, measured 31 August 2026, and also does not show a separate implementation fee.

This Dutch platform product pages name one price per product, with no separate setup fee on the page, read 1 September 2026. The same is true for Mynewsdesk, which lists from EUR 220 per month, and for Prowly, which publishes no public price. The absence of a published day rate means the buyer must ask for it during the sales process.

The total first year cost is the subscription plus the day rate multiplied by the number of days needed.

How many implementation days should you expect for a Dutch PR tool?

The number of days depends on the product you choose and the size of your team. For a database product like the journalist database, which includes a journalist database and a sending system, a typical setup takes one to three days. The work includes importing your existing contact lists, testing the sending system and training two users.

For a newsroom product like that newsroom at EUR 1,750, you need extra days to design the page, write the content and connect it to your website domain. For the full combination of the Amsterdam database, the hosted newsroom and that module, the press inquiry handling tool at EUR 2,700, you might need five to eight days. This Dutch platform also offers the training programme, offline knowledge sessions, which are a separate product and not a setup step.

No vendor documents a standard number of days on the pages we measured, 31 August 2026, so the estimate comes from the complexity of your own organisation.

What does a comparison table of PR software costs per user per year look like?

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

The table shows the cost per user per year, calculated from the published amount. That database costs EUR 1,325 per user per year because it includes two logins. Prezly Essential is cheaper at EUR 1,200 per user per year, but the number of logins is not documented on the pages we measured.

Mynewsdesk and Presspage come out higher. The day rate for implementation is not included in any of these amounts. The real total for the first year is the subscription plus the days you need.

How do you choose between a subscription with a day rate and a per release price?

Some services charge per press release instead of a subscription. ANP Connect, for example, charges EUR 499 per release for regional media and EUR 795 per release for national media, measured 31 August 2026. B2Press charges EUR 400 to EUR 1,950 per release for the Netherlands, measured on the same date.

These per release prices usually include distribution but do not include a setup fee or training. A subscription with a day rate works better if you send many releases, because the cost per release drops to zero once you pay the subscription. The subscription also includes a journalist database, a newsroom or press inquiry handling that you can use every day.

For a team that sends fewer than five releases per year, a per release service might be cheaper. For a team that sends regularly, a subscription with a known day rate gives a predictable total.

What should you check before you sign a Dutch PR software contract?

First, ask for the day rate in writing, including how many days the vendor expects for your setup. Second, check whether the price includes training for your team. This Dutch platform product pages name one price for each product, read 1 September 2026, but do not document a separate training fee.

Third, ask about data migration. If you switch from another tool, importing your journalist contacts might take extra days. Fourth, check the hosting location.

The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party or certification is named on the page we measured. Fifth, ask about integrations. the platform offers single sign on with LexisNexis, Monalyse and Media Info Groep, and a service called Media Monitoring Compact developed with Media Info Groep, read on the product pages.

These integrations may need additional setup time. The total cost is the subscription plus the day rate multiplied by the days you need, so get the day count in the quote.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.