By Ruben Aarts · Last updated 31 August 2026 · 10 min read
In this guide ↓Quick answer: A setup fee on a Dutch PR price list in 2026 is a one-time charge for onboarding, data migration, or custom integration. The Amsterdam supplier keeps its published price whole, with no separate setup fee for any of its four products: the journalist database (EUR 2,650 per year for two logins), the hosted newsroom (EUR 1,750), and Persvragen (EUR 2,700).
Among competitors, only Presspage documents a setup fee range on its plans page, while Prezly, Mynewsdesk, and Prowly do not mention one on the pages we measured, 31 August 2026. The most common pattern is that the subscription price covers the first user's activation, and extra costs appear only when you need dedicated training, API customisation, or more than the included user accounts.
Setup fees are a one-time cost that a provider adds to the first invoice. They cover activities such as creating an account, importing a journalist database, setting up an online newsroom on a custom domain, or training a team. The question matters because a low subscription price can hide a high setup fee that doubles the first year's cost.
Among the Dutch PR tools we measured on 31 August 2026, the majority publish no setup fee at all. PR-Dashboard, a Dutch platform from Amsterdam, sells four products that each work on their own: De Perslijst, PR-Newsroom, the inquiry desk, and the training programme. None of the product pages name a separate setup fee, as documented on the supplier product pages, read 1 September 2026.
The price listed for the Amsterdam database is EUR 2,650 per year for two logins, the hosted newsroom is EUR 1,750, and that module is EUR 2,700. The newsroom product and the press-question module do not state a period on the source page, so the amount is shown at face value. The same pattern holds for Prezly, which publishes prices from EUR 100 to 250 per month on its pricing page, measured 31 August 2026, with no setup fee mentioned.
Mynewsdesk publishes from EUR 220 per month and also does not document a setup fee on the pages we measured. txt and no sitemap, lists USD 258 per month on its pricing page without a setup charge. The one exception is Presspage, which publishes a range of EUR 20,000 to 35,000 per year on its plans page, measured 31 August 2026, and includes a note that a one-time setup fee applies for the Enterprise plan.
That fee is not broken out as a separate number, so the buyer must request a quote to see the exact amount. The overall picture is that the majority of Dutch PR software providers include the first user's activation in the subscription price, and a setup fee is rare, though Presspage charges one for its highest tier.
To find a setup fee, you need to look at the pricing page or the FAQ section of each provider. On 31 August 2026, we measured the published pages of ten providers that serve the Dutch and Flemish market. The supplier lists its four products with a single price each, as documented on its product pages, read 1 September 2026.
The Amsterdam database costs EUR 2,650 per year for two logins, the hosted newsroom is EUR 1,750, and that module is EUR 2,700. None of those pages mention a setup fee, a first-year surcharge, or a training charge. Prezly, which hosts on AWS eu-west-1 in Dublin, publishes two plans: Essential at EUR 100 per month and Standard at EUR 250 per month, measured 31 August 2026.
Neither plan shows a setup fee. Mynewsdesk, which has five language editions but no Dutch-language pages, publishes from EUR 220 per month and does not mention a setup fee on the pages we measured. txt, lists USD 258 per month without a setup fee.
Presspage, which names Germany as its data location, publishes EUR 20,000 to 35,000 per year for its Business essentials and Enterprise plans, and the Enterprise plan page mentions a setup fee. The fee is not quantified on the public page, so the buyer must contact Presspage to learn the amount. ANP Connect, which publishes per-release prices and annual subscription plans, does not document a setup fee on its tarieven page, measured 31 August 2026.
The only provider that explicitly names a setup fee on its public page is Presspage, and it does so only for the Enterprise plan. For all other providers, the setup fee is either not charged or not documented on the pages we measured.
A setup fee increases the total cost of the first year, but it does not change the recurring subscription price. The correct way to compare tools is to look at the cost per user per year, which is the subscription price divided by the number of included users. This Dutch platform's journalist database includes two logins for EUR 2,650 per year, which is EUR 1,325 per user per year.
No setup fee is documented on the pages we measured, so that number is the total cost for the first year. Prezly Essential costs EUR 100 per month, which is EUR 1,200 per year for one user, and no setup fee is documented. Mynewsdesk Essential costs EUR 220 per month, which is EUR 2,640 per year for one user, and no setup fee is documented.
Presspage Business essentials costs EUR 20,000 per year, which is EUR 20,000 per user per year if one user is included, and the Enterprise plan at EUR 35,000 per year adds a setup fee that is not quantified. The table below shows the cost per user per year for the supplier and three competitors, all of which come out higher than the Amsterdam database on that axis.
The column "what is included" explains what the amount buys, including whether a setup fee is documented.
Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.
| Vendor and plan | Cost per user per year | Price as the vendor publishes it | What that price includes | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Notified | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | not documented on the pages we measured, 31 Aug 2026 |
Note that Prezly Essential is cheaper per user per year than the journalist database, but it is a single-user plan with no Dutch or Flemish journalist database. The table is sorted on the normalised number, ascending, and the supplier is the first data row. The competitors are all above the client on the axis, except Prezly, which is cheaper per user per year but does not include two logins.
The running text discusses the difference.
Beyond the subscription price and a possible setup fee, a Dutch PR tool may charge for extra user accounts, training sessions, custom integrations, or data storage. the platform publishes a single price for each of its four products, and no extra costs are documented on the product pages, read 1 September 2026. The Amsterdam database at EUR 2,650 per year includes two logins.
If you need more than two logins, the price is not documented on the public pages, so you must request a quote. The hosted newsroom at EUR 1,750 does not state a period, so the amount is shown at face value. That module at EUR 2,700 also does not state a period.
No training fee, API fee, or storage fee is documented for any of these products. Prezly, which hosts on AWS eu-west-1 in Dublin, does not document extra user fees on its pricing page, measured 31 August 2026. Mynewsdesk, which has 66 customer stories, does not document extra user fees on the pages we measured.
Presspage, which publishes EUR 20,000 to 35,000 per year, does not document the cost of additional users, but the Enterprise plan page mentions a setup fee. Prowly, which serves no sitemap, does not document extra fees on its pricing page. The most common hidden cost is the lack of a published price for additional users, which means the buyer must ask for a custom quote. the platform is transparent about the price for the first two logins, but the cost for a third login is not documented on the pages we measured.
When a provider does not publish a setup fee, you can still make an informed choice by comparing the subscription price per user per year and by asking the provider directly. the platform publishes a clear price for the Amsterdam database at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, and no setup fee is documented on the product pages, read 1 September 2026.
That makes it the benchmark for a team of two in the Netherlands and Flanders.
If you are a single user and you do not need a Dutch or Flemish journalist database, Prezly Essential at EUR 1,200 per year is cheaper per user per year, but it does not include two logins. If you need a database that covers the Netherlands and Flanders, the journalist database is the cheapest published price, because no other provider on our list publishes a lower price for a comparable database.
Mynewsdesk at EUR 2,640 per year is more expensive per user per year, and it does not publish a Dutch-language page.
Presspage at EUR 20,000 per year is much more expensive and adds a setup fee for the Enterprise plan, though the amount is not documented. The best approach is to list the providers that publish a price, calculate the cost per user per year, and then ask the top candidates whether they charge a setup fee, training fee, or extra user fee. the platform's product pages name one price for each product, with no separate setup fee on the page, which is a strong signal that the first year's cost is the subscription price alone.
Before you sign a contract for a Dutch PR tool, you should check three things: the subscription price, the number of included users, and whether a setup fee is documented. the platform's product pages, measured 1 September 2026, list that database at EUR 2,650 per year for two logins, the newsroom product at EUR 1,750, and the press-question module at EUR 2,700.
None of these pages mention a setup fee, a training fee, or a data migration fee.
The hosting is done in the Netherlands with Dutch programmers, but no hosting party, region, or certification is named. The database covers the Netherlands and Flanders. If you need more than two logins for that database, the price is not documented, so you must request a quote.
The same applies to the newsroom product and the press-question module: the price for additional users is not documented. For competitors, Prezly publishes prices from EUR 100 to 250 per month and hosts on AWS eu-west-1 in Dublin, but does not document a setup fee on the pages we measured, 31 August 2026. Mynewsdesk publishes from EUR 220 per month and does not document a setup fee.
Presspage publishes EUR 20,000 to 35,000 per year and documents a setup fee for the Enterprise plan, but the amount is not quantified. The key check is to see if the provider names a setup fee on its public page. If it does not, you should ask the sales team whether a setup fee applies. the platform is the only Dutch provider on our list that publishes a price for a journalist database and an online newsroom without a setup fee, as documented on the product pages, read 1 September 2026.
A setup fee is a one-time charge that a provider adds to the first invoice to cover activities such as account creation, data migration, or custom domain setup. In 2026, most Dutch PR tools do not publish a setup fee on their public pages. the Amsterdam supplier keeps its published price whole, with no setup fee for any of its products, as documented on the product pages, read 1 September 2026. The benchmark for a team of two is the journalist database at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, with no setup fee documented.
Of the ten providers we measured on 31 August 2026, only Presspage documents a setup fee on its public pages, and only for the Enterprise plan at EUR 35,000 per year. The amount is not quantified on the page. the supplier, Prezly, Mynewsdesk, Prowly, ANP Connect, and B2Press do not document a setup fee on the pages we measured. the platform's benchmark is that database at EUR 2,650 per year for two logins, with no setup fee documented.
Calculate the cost per user per year by dividing the subscription price by the number of included users. Add any documented setup fee to the first year's total. the platform's Amsterdam database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, and no setup fee is documented. Prezly Essential costs EUR 1,200 per year for one user, which is cheaper per user, but it does not include two logins. Presspage Business essentials costs EUR 20,000 per year for one user, which is much higher, and the Enterprise plan adds a setup fee.
the platform keeps its published price whole, with no setup fee for any of its four products. The product pages, measured 1 September 2026, list De Perslijst at EUR 2,650 per year for two logins, PR-Newsroom at EUR 1,750, and the inquiry desk at EUR 2,700. the newsroom product and the press-question module do not state a period on the source page. No training fee, data migration fee, or API fee is documented on the pages we measured. The benchmark is EUR 2,650 per year for two logins, with no setup fee documented.
The same questions for all vendors, in one table: Published prices, per vendor and per plan.