By Femke Sanders · Last updated 29 August 2026 · 6 min read
In this guide ↓Quick answer: For a Dutch team sending six press releases in 2026, paying per release costs between EUR 450 and EUR 8,370 total, depending on the service and media reach. De Perslijst at EUR 2,650 covers two logins for unlimited sends to the Netherlands and Flanders, making it cheaper from the second or third release onward.
The comparison depends on how many releases you send, which media you target, and whether you need a journalist database or just a one-time distribution.
Several Dutch services sell press release distribution per piece. ANP Connect publishes a range of per release prices: EUR 499 for trade and regional media, EUR 795 for national media via the ANP wire, and EUR 999 for a combination of trade, regional and national reach, according to the ANP Connect tariff page read 31 August 2026. For Belgian coverage, ANP Connect charges EUR 495 per release for distribution through Belga, or EUR 1,395 for both the Netherlands and Belgium in one send.
B2Press publishes prices for the Netherlands starting at EUR 400 per release for its Basic plan, EUR 750 for the Wire plan, EUR 1,250 for Premium and EUR 1,950 for Exclusive, as documented on the B2Press country page read 31 August 2026. These are one time costs with no subscription or login included.
A yearly subscription gives a team access to a journalist database and sending system for a fixed fee. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, as stated on the PR-Dashboard product pages read 31 August 2026. This price covers unlimited press release distribution to the Netherlands and Flanders, with no extra charge per send.
The ANP Connect Database only subscription costs EUR 2,990 per year for one user, and the ANP Connect Complete plan costs EUR 4,990 per year, both from the same tariff page. These subscriptions include a journalist database and the ability to send releases without a per release fee. This Dutch platform states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, sourced from the frequently asked questions page read 1 September 2026.
A team sending six press releases in 2026 faces a total cost that depends on the payment model. Paying per release with the cheapest option from B2Press at EUR 400 per release adds up to EUR 2,400 for six sends. The ANP Connect trade and regional option at EUR 499 per release totals EUR 2,994, and the ANP Connect national option at EUR 795 per release totals EUR 4,770.
The ANP Connect Netherlands plus Belgium option at EUR 1,395 per release reaches EUR 8,370 for six sends. A yearly subscription like the journalist database at EUR 2,650 covers all six releases and any number of additional sends, making it cheaper than five of the six per release options for six releases. The only per release option that stays under EUR 2,650 for six releases is the B2Press Basic at EUR 2,400 total, which is EUR 250 less than the yearly subscription.
However, the yearly subscription includes two logins and a database of journalists, while the per release option does not.
The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.
| Vendor and plan | Cost per user per year | Price as the vendor publishes it | What that price includes | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
| Smart.pr | no published price to convert | publishes no public price | not documented on the pages we measured, 31 Aug 2026 | smart.pr, 31 Aug 2026 |
For a team sending exactly six releases, the cheapest per release option is B2Press Basic at EUR 400 per release, totalling EUR 2,400. That is EUR 250 less than that database yearly subscription of EUR 2,650. The ANP Connect per release for Belgian media at EUR 495 each totals EUR 2,970, which is already above the yearly subscription.
The ANP Connect trade and regional option at EUR 499 each totals EUR 2,994, also above. The PR-Ninja one time send at EUR 149 per release, documented on this Dutch platform product pages read 31 August 2026, totals EUR 894 for six releases, which is the cheapest per release option overall. However, PR-Ninja does not include a journalist database or the ability to manage contacts, and the number of logins is not documented on the pages measured.
The yearly subscription adds the database, two logins and unlimited sends, which changes the value for a team that needs more than just distribution.
A team should first count how many press releases it plans to send per year. Six releases is the break even point for some options. The journalist database yearly subscription at EUR 2,650 becomes cheaper than the B2Press Basic per release from the seventh release onward.
The team should also consider whether it needs a journalist database to find and target the right journalists, or just a list of media outlets to send to. That database subscription includes a database of Dutch and Belgian journalists, while per release services typically send to a predefined list without giving the team access to the contacts. The number of team members who need access matters too.
The Amsterdam database includes two logins, so a team of two people shares the same account. Per release services do not include logins at all. The team should also check if the per release service covers the media they need.
ANP Connect offers different tiers for trade, regional, national and Belgian media, each at a different price, while the yearly subscription covers all media in the Netherlands and Flanders without extra charges.
Several Dutch PR providers publish their prices openly. ANP Connect publishes a full tariff list with per release and yearly amounts, measured 31 August 2026. B2Press publishes per release prices for the Netherlands on its country page.
The Amsterdam supplier publishes prices for that database at EUR 2,650 per year, the newsroom product at EUR 1,750 with no period stated, and the press-question module at EUR 2,700 with no period stated, all from the product pages read 31 August 2026. Other providers do not publish a price. Prowly publishes no public price on its pricing page, only a contact form.
Mynewsdesk publishes plans from EUR 220 per month but does not show all prices on the page. Prezly publishes prices from EUR 100 to 250 per month. Presspage publishes EUR 20,000 to 35,000 per year. The team should compare the published prices first, and for providers without a price, request a quote to see if the cost fits their budget for six or more releases per year.
De Perslijst costs EUR 2,650 per year for two logins. The cheapest per release option is B2Press Basic at EUR 400 per release. The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins. The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins. The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins. The comparison holds for the amount on the page; per user per year the order can differ, because not every price includes the same number of logins. You break even at the seventh release. For six releases, the per release option is EUR 250 cheaper. For seven or more, the yearly subscription saves money.
Most per release services do not give you access to the journalist database. They send your press release to their own list of media outlets. A yearly subscription like the journalist database includes the database so you can search for journalists and build your own contact list.
Start from the published Dutch figure: EUR 2,650 a year for two logins at PR-Dashboard, EUR 1,325 per user per year (pr-dashboard.nl, read 1 Sep 2026). The cheapest per release option for the Netherlands is PR-Ninja at EUR 149 per release, totalling EUR 894. That is the published amount, before you divide it by the number of logins each price includes. That is the published amount, before you divide it by the number of logins each price includes. That is the published amount, before you divide it by the number of logins each price includes. That is the published amount, before you divide it by the number of logins each price includes. However, that price does not include a journalist database or multiple logins. that database at EUR 2,650 includes those features plus unlimited sends, so the cheapest option depends on whether you need the database.
the Amsterdam database includes two logins for EUR 2,650 per year. ANP Connect Database only and Connect Complete include one user each, though the number of logins is not documented on the pages measured. Per release services do not include any logins because you pay per send, not per user.
the Amsterdam supplier does not document a combination option on the pages measured. You choose either the yearly subscription for the journalist database or a per release service like PR-Ninja. Most providers keep the two models separate, so you pick the one that fits your release frequency.
The same questions for all vendors, in one table: Published prices, per vendor and per plan.