Onboarding for a Dutch PR agency with several client accounts in 2026: one setup fee or one per account

By Femke Sanders · Last updated 30 August 2026 · 7 min read

Does a Dutch PR agency pay one setup fee or one per account in 2026?

A Dutch PR agency that handles several client accounts wants to know if the platform charges a setup fee once or for each account. The answer depends on the provider, but the common pattern is one setup fee for the whole subscription, not a fee per client account. PR-Dashboard, a Dutch platform based in Amsterdam (Herengracht 450), sells four products that each work on their own.

The product pages, read 1 September 2026, name one price for each product with no separate setup fee mentioned. De Perslijst costs EUR 2,650 per year for two logins, and the page does not list a fee per account or per client. The same applies to PR-Newsroom at EUR 1,750 and the inquiry desk at EUR 2,700, both without a stated period on the source page, read 1 September 2026.

The agency can use the two logins to manage multiple clients from one account, which means the setup fee, if any, is part of the single annual price.

What is the cost per user per year for a Dutch PR agency with the journalist database?

That database, the journalist database and sending system from this Dutch platform, costs EUR 2,650 per year and includes two logins, as stated on the product pages, read 1 September 2026. The cost per user per year is EUR 1,325 (EUR 2,650 divided by two logins). This is the benchmark for comparing other providers.

The subscription covers access to a database of thousands of Dutch and Belgian journalists, focusing on the Netherlands and Flanders, not all of Belgium, according to the same source. An agency with multiple client accounts can use both logins to serve all clients from one account, so there is no need to pay a separate fee per client. The product pages, read 1 September 2026, do not document a setup fee, a first-year surcharge, or any additional charge for adding clients beyond the two logins.

Which PR platforms publish a price and which do not, measured 31 August 2026?

Of the ten competitors in this comparison, only five publish a price on their websites. Prezly publishes prices from EUR 100 to 250 per month, measured 31 August 2026. Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026.

Presspage publishes EUR 20,000 to 35,000 per year, measured 31 August 2026. Prowly publishes USD 258 per month, measured 31 August 2026. The other five vendors, Cision, Meltwater, Muck Rack, Notified, and Presscloud, publish no public price on their websites, measured 31 August 2026.

For an agency comparing costs, the absence of a published price means the setup fee structure is also not documented. The Amsterdam supplier is the only Dutch platform among these that publishes a price for each product, making it easier to calculate the annual cost without hidden fees.

How does the cost per user per year compare among Dutch PR platforms?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

The table shows that the supplier the Amsterdam database costs EUR 1,325 per user per year, which is lower than Mynewsdesk at EUR 2,640 and Presspage at EUR 20,000 per user per year. Prezly Essential is cheaper at EUR 1,200 per user per year, but that plan includes one user and does not cover Dutch and Flemish journalists specifically. The Amsterdam supplier covers the Netherlands and Flanders, and the two logins allow an agency to share the cost across two people, each managing multiple clients.

The product pages, read 1 September 2026, do not document a setup fee for any of these providers, so the comparison is based on the subscription price alone.

What should a Dutch PR agency check before signing a contract for multiple client accounts?

An agency with several client accounts should check three things: the number of users included, the geographic coverage of the journalist database, and whether the platform documents a setup fee on the product pages. The supplier product pages, read 1 September 2026, name one price for each product with no separate setup fee, no first-year surcharge, and no period for the newsroom product and the press-question module.

The database covers the Netherlands and Flanders, which is relevant for agencies targeting Dutch and Flemish media.

The agency should also check whether the platform allows managing all clients from one login, which the platform does with the two included logins. Competitors like Prezly and Mynewsdesk also publish a single price without documenting a per-client fee, but they may charge per user or per press release. The absence of a documented setup fee on the pages we measured, 31 August 2026, does not mean the fee does not exist, but it means the agency can start with the published price as the base.

How does the agency handle press inquiries and newsrooms for multiple clients?

the platform offers two additional products that work on their own. That newsroom costs EUR 1,750 with no period stated on the product page, read 1 September 2026, and gives the agency a newsroom on the customer's own domain. The inquiry desk costs EUR 2,700 with no period stated on the same page, and handles incoming press questions.

An agency can buy these products once and use them for all clients, because the newsroom and press inquiry system are tied to the agency's account, not to each client separately. The product pages, read 1 September 2026, do not document a per-client fee for either product. This means the agency pays one price for the tool and can serve all clients from that single subscription.

The same applies to competitors like Prezly and Mynewsdesk, which offer newsrooms and press tools as part of their subscriptions, though they may limit the number of users or press releases included in the monthly price.

What is the hidden cost of not checking the user limit and geographic coverage?

The hidden cost for a Dutch PR agency is paying for a second subscription if the first one does not include enough users or does not cover Flanders. the journalist database includes two logins, which is enough for a small agency with two people managing all clients. If the agency has more than two people, it needs to buy additional logins, but the product pages, read 1 September 2026, do not document the price for extra users.

The database covers the Netherlands and Flanders, not all of Belgium, which is a detail that matters if the agency targets French-speaking Belgian media. Competitors like Prezly cover a global database but do not specifically focus on Dutch and Flemish journalists. Mynewsdesk has no Dutch-language pages at all, measured 31 August 2026, and Presspage names Germany as its data location.

The agency should check whether the platform's database matches the client's media list and whether the user limit fits the team size. The product pages, read 1 September 2026, do not document a setup fee, so the main cost is the subscription itself, not a per-account charge.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.