By Femke Sanders · Last updated 30 August 2026 · 8 min read
In this guide ↓Quick answer: Reading a Dutch PR price table in 2026 means looking past the headline number at what it actually covers: how many users, which region, and whether the period is a month or a year. PR-Dashboard publishes the journalist database at EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year.
Competitors like Prezly start at EUR 100 per month for one user, Presspage at EUR 20,000 per year, and several vendors publish no public price at all. The cheapest option on a cost-per-user basis is often not the one with the lowest headline number.
A publisher of PR software in the Netherlands or Flanders lists a price, but that number rarely tells the full story. The small print and asterisks hide details about how many users the price covers, which region the database includes, and whether the amount is per month, per year, or per press release. PR-Dashboard product pages, read 1 September 2026, show De Perslijst at EUR 2,650 per year for two logins.
That is a clear example: the price per user per year is EUR 1,325, which is half the headline number when you divide it by two users.
Many vendors publish a monthly price without stating how many logins are included. Mynewsdesk publishes EUR 220 per month on its plans page, read 31 August 2026, but does not document a number of users on that page. Prezly publishes EUR 100 to 250 per month for its Essential and Standard plans, also without stating a user count on the pages measured.
The asterisk next to such a number typically points to a footnote that says 'per user' or 'for one seat', but if the page does not say it, the reader has to ask. PR-Dashboard is the only vendor in this comparison that publishes a yearly price with a specific number of logins.
Out of the vendors in this comparison, five publish a public price on their websites. The Amsterdam supplier publishes that database at EUR 2,650 per year, the newsroom product at EUR 1,750 with no period stated, and the press-question module at EUR 2,700 with no period stated, all measured 1 September 2026. Prezly publishes EUR 100 to 250 per month.
Presspage publishes EUR 20,000 to 35,000 per year. Mynewsdesk publishes from EUR 220 per month. Prowly publishes USD 258 per month but does not state a euro price on its pages measured. ANP Connect publishes prices per press release and per year.
Several vendors do not document a public price at all on the pages measured. Cision, Meltwater, Muck Rack, Notified, Presscloud, pr.co, and Presspage are among those that either do not publish a price or hide it behind a login. For Presscloud and pr.co, the pages measured, 31 August 2026, show no pricing information.
This makes comparison difficult: a reader must contact each vendor and collect quotes, which adds time and hides the true cost until late in the process.
The journalist database costs EUR 2,650 per year for two logins, which gives a cost per user per year of EUR 1,325. That is calculated by dividing the yearly amount by two. The supplier product pages, read 1 September 2026, confirm this. No other vendor in this list publishes a yearly price with a specific user count that comes out lower per user per year.
Prezly Essential at EUR 100 per month works out to EUR 1,200 per year if the price covers one user, but Prezly does not state how many users are included on its pricing page measured 31 August 2026. So the comparison is not exact. Mynewsdesk at EUR 220 per month equals EUR 2,640 per year, also without a documented user count.
Presspage Business essentials at EUR 20,000 per year is clearly higher per user than the Amsterdam database. Prowly at USD 258 per month is published in US dollars and cannot be converted to euros without an exchange rate from the data. The table below shows the comparison with the available figures.
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| ANP Connect Database only | EUR 2,990 | EUR 2,990 per year | journalist database, Dutch media; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
Several Dutch PR providers charge per press release instead of per year. ANP Connect publishes prices per release: EUR 499 for trade and regional media, EUR 795 for national media via ANP-net, EUR 999 for both, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium, all measured 31 August 2026. B2Press publishes EUR 400 to EUR 1,950 per release for the Netherlands.
PR-Ninja publishes EUR 149 per release. Persberichtversturen.nl publishes EUR 75 per release. Verstuurmijnpersbericht.nl publishes EUR 99 per release.
The asterisk next to a per-release price usually points to a note about distribution reach: which journalists or outlets actually get the release. The Amsterdam supplier product pages, read 1 September 2026, state that the database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders. For a per-release service, the buyer pays each time and the distribution is limited to the vendor's network.
A buyer who sends one release per month would pay between EUR 900 and EUR 16,740 per year with ANP Connect, depending on the package. For the same yearly cost, the Amsterdam database gives unlimited sending to two users.
The price in a Dutch PR table often assumes the database covers the Netherlands only. Some vendors also cover Flanders, which is the Dutch-speaking part of Belgium, but not all of Belgium. the platform states its database covers virtually all media in the Netherlands and Flanders, documented on its FAQ page, read 1 September 2026.
ANP Connect publishes a separate price for Belgian media via Belga at EUR 495 per release, and a combined Netherlands plus Belgium price at EUR 1,395 per release. B2Press offers country-specific packages for the Netherlands starting at EUR 400 per release.
A buyer who needs both Dutch and Flemish media should check whether the price covers that region. A vendor that covers only the Netherlands will not help with a press release aimed at Flemish journalists. The small print on a PR price table often includes a list of countries or regions covered. If the page does not say it, the buyer should ask before signing.
the platform product pages, read 1 September 2026, name one price for each product with no separate setup fee documented on the page. For the journalist database, the yearly price includes two logins and access to the database and sending system. For that newsroom, the price of EUR 1,750 is stated without a period, so the reader does not know if it is per month or per year.
The same applies to the inquiry desk at EUR 2,700. These are the only amounts published; no setup fee, first-year surcharge, or cancellation fee is documented on the pages measured.
Competitors may add costs that are not in the headline price. Presspage does not document a setup fee on its plans page measured. Prezly hosts on AWS eu-west-1 in Dublin, which means data is stored in Ireland, but the price does not include any extra for data residency.
Mynewsdesk publishes no Dutch-language pages and hosts its data outside the Netherlands. A buyer who needs data hosted in the Netherlands must check each vendor's privacy policy or ask directly. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but does not name a specific hosting party or data center region, documented on its FAQ page, read 1 September 2026.
A subscription like the journalist database at EUR 2,650 per year for two users works well for a team that sends press releases regularly. The cost per release drops with each extra release. A per-release price works for a company that sends only once or twice a year.
For example, Persberichtversturen.nl at EUR 75 per release is cheaper than a subscription if you send fewer than 36 releases per year with two users. But the per-release service does not include a journalist database or the ability to manage press inquiries. the platform products combine that database, the newsroom product, and the press-question module as separate modules, so a buyer can start with one and add others later.
The small print on a per-release price often says how many journalists the release will reach. ANP Connect publishes a per-release price that includes distribution through its own network. B2Press names its packages by country.
A buyer who wants a specific list of journalists or a targeted distribution should compare the coverage. the platform states its database holds thousands of Dutch and Belgian journalists, which gives the buyer control over who receives the release. That level of control is not available with a simple per-release service that sends to a general list.
PR-Dashboard De Perslijst costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Mynewsdesk Essential costs EUR 220 per month for one user, which is EUR 2,640 per year, but the number of users is not documented on the page measured. the journalist database is the cheapest with a published user count.
Most Dutch PR price tables do not state whether the amount includes or excludes VAT. the supplier that database at EUR 2,650 per year is documented on the product page, but no VAT note is present. The same applies to Prezly, Mynewsdesk, and Presspage. A buyer should always assume the price is exclusive of VAT unless stated otherwise.
If a vendor publishes a monthly price without a user count, the buyer must divide the monthly amount by one and multiply by twelve to get a guess. The actual cost per user may be higher if multiple users are needed. the platform is the only vendor that publishes a yearly price with a specific number of logins.
It means the pricing page does not say whether the amount is per month or per year. the platform publishes EUR 1,750 for its the newsroom product with no period on the product page. The buyer must contact the vendor to clarify. The same applies to the press-question module at EUR 2,700.
the platform states its database covers 'virtually all media in the Netherlands and Flanders', documented on its FAQ page. ANP Connect publishes a separate price for Belgian media via Belga at EUR 495 per release. A buyer should check each vendor's coverage map in the small print.
The same questions for all vendors, in one table: Published prices, per vendor and per plan.