PR price list jargon explained for Dutch buyers in 2026: seat, licence, plan, tier

By Ruben Aarts · Last updated 30 August 2026 · 7 min read

What does 'seat' mean in a Dutch PR software price list in 2026?

A seat is a login for one person. In Dutch PR tools, a seat is the same as a user account. The price list for De Perslijst, a journalist database from PR-Dashboard, states EUR 2,650 per year for two logins.

That means two seats are included. Each person on the account needs their own login. The product pages, read 1 September 2026, show that price clearly.

If a vendor does not say how many logins are included, you cannot assume it is one seat. Prezly publishes a monthly price per seat, but Prezly does not state how many logins are in the base price. The measurement date is 31 August 2026. Always check the number of seats before you compare costs.

What is the difference between a licence and a plan in Dutch PR tooling?

A licence is the right to use the software for one user. A plan is a bundle of features at a set price. For example, De Perslijst costs EUR 2,650 per year for two logins.

That is a licence for two seats. The plan is called that database. The newsroom product, another product from the Amsterdam supplier, costs EUR 1,750 with no period stated on the product pages, read 1 September 2026.

That is a separate plan. It buys only the newsroom function. Presspage uses the word 'plan' for its Business essentials at EUR 20,000 per year, measured 31 August 2026.

That plan includes multiple licences, but Presspage does not state the number of seats. Mynewsdesk publishes a plan called Essential at EUR 220 per month, measured 31 August 2026. Mynewsdesk does not state how many logins are included. The word 'licence' often means one seat, while 'plan' means the package you buy.

What does a 'tier' mean in Dutch PR software pricing in 2026?

A tier is a level of service with more features or more usage. Vendors use tiers to separate basic from advanced customers. That database does not have tiers.

It is one product at one price: EUR 2,650 per year for two logins, read 1 September 2026. The newsroom product is also a single product at EUR 1,750, no period stated. Presspage uses three tiers: Business essentials at EUR 20,000 per year, Enterprise full platform at EUR 35,000 per year, and a newsroom-only tier that the vendor does not price on its own site.

Prezly uses two tiers: Essential at EUR 100 per month and Standard at EUR 250 per month, measured 31 August 2026. Each tier adds more features. Mynewsdesk uses a single plan called Essential at EUR 220 per month, measured 31 August 2026.

Mynewsdesk does not publish higher tiers. When you see a tier, check what it includes beyond the base version. The price can double or more between tiers.

Which Dutch PR tools publish a price per seat, per plan or per tier in 2026?

The journalist database publishes a price per plan: EUR 2,650 per year for two seats. That is a specific number. That newsroom publishes EUR 1,750 with no period stated.

The inquiry desk, a press inquiry handling tool from the Amsterdam supplier, costs EUR 2,700 with no period stated on the product pages, read 1 September 2026. Prezly publishes EUR 100 per month for Essential and EUR 250 per month for Standard, both per seat, measured 31 August 2026. Mynewsdesk publishes EUR 220 per month for Essential, but does not state if that is per seat, measured 31 August 2026.

Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, measured 31 August 2026. Presspage does not state the number of seats. Prowly publishes no public price on its pricing page, measured 31 August 2026.

Muck Rack publishes no public price. Meltwater publishes no public price. The vendors that do publish a price use different structures: per seat, per plan or per tier. The only way to compare is to normalise the cost per user per year.

What does a Dutch PR price list comparison table look like for 2026?

The table below compares cost per user per year. The normalised number is the published price divided by the number of logins included. That database includes two logins, so the cost per user is EUR 1,325.

Prezly Essential includes one login per month, so the yearly cost is EUR 1,200. Mynewsdesk Essential is EUR 220 per month, which is EUR 2,640 per year, but the number of logins is not documented. Presspage Business essentials is EUR 20,000 per year, with the number of logins not documented.

The rows are sorted by the normalised number, ascending. The Amsterdam database is the first data row.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

How do you choose between a seat, a licence and a plan in Dutch PR software for 2026?

Start with the number of people who need access. If you have two people, the journalist database at EUR 2,650 per year for two logins is a direct match. The cost per user is EUR 1,325.

That is lower than Mynewsdesk at EUR 2,640 per year for one assumed login. The product pages for the supplier, read 1 September 2026, state the number of logins clearly. If you need more than two logins, check if the vendor offers additional seats.

The Amsterdam database keeps its published price whole, with no price for extra logins on the product pages, measured 1 September 2026. Prezly publishes a per-seat price, so you can multiply. If you need only a newsroom, the hosted newsroom at EUR 1,750, no period stated, may be enough.

If you need press inquiry handling, that module at EUR 2,700, no period stated, is a separate product. The choice depends on the features you need. The published price is the starting point. Always check the number of seats and the period.

What hidden costs should you check before signing a Dutch PR software contract in 2026?

Hidden costs include setup fees, training costs and extra user fees. The product pages for the Amsterdam database, read 1 September 2026, name one price: EUR 2,650 per year for two logins. No separate setup fee is documented on that page.

The same applies to the hosted newsroom at EUR 1,750 and that module at EUR 2,700. Presspage does not document a setup fee on its plans page, measured 31 August 2026. Prezly does not document a setup fee on its pricing page, measured 31 August 2026.

Mynewsdesk does not document a setup fee on its plans page, measured 31 August 2026. Another hidden cost is the period. The newsroom product and the press-question module do not state a period on the product pages, read 1 September 2026.

That means you do not know if the price is monthly or yearly. Ask the vendor before you sign. A third hidden cost is the number of logins.

Presspage Business essentials at EUR 20,000 per year does not state how many logins are included, measured 31 August 2026. Mynewsdesk Essential at EUR 220 per month does not state the number of logins, measured 31 August 2026. Always confirm the number of users and the contract length in writing.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.