Price per login versus price per named user on Dutch PR platforms in 2026

By Femke Sanders · Last updated 28 August 2026 · 8 min read

What does 'per login' mean on Dutch PR platforms in 2026?

On Dutch PR platforms, a login is a user account that one person uses to access the system. De Perslijst, the journalist database and sending system from PR-Dashboard, costs EUR 2,650 per year and includes two logins, according to the PR-Dashboard product pages read on 1 September 2026. That means two people can use the same subscription without paying extra.

Many other platforms do not specify how many logins their price covers, so a buyer pays for one named user and adds more users at an additional cost per person.

The difference matters because a team of two communicators pays the same on the Amsterdam database as a single user, while on a competitor that charges per named user, the team pays double. The Amsterdam supplier product pages, read 1 September 2026, show that the price of EUR 2,650 per year explicitly names two logins, making it the only platform in this comparison that publishes a per-login count in its base price.

How does the cost per user per year compare across Dutch PR platforms?

To compare fairly, each platform's published price is converted to a cost per user per year. A monthly price is multiplied by twelve, and then divided by the number of users the price includes. For that database, that is two logins, so the cost per user per year is EUR 1,325.

For Prezly Essential, the cost is EUR 100 per month times twelve, divided by one user, which equals EUR 1,200 per user per year, according to the Prezly pricing page read on 31 August 2026. For Mynewsdesk Essential, the cost is EUR 220 per month times twelve, divided by one user, which is EUR 2,640 per user per year, from the Mynewsdesk plans page read on 31 August 2026.

Presspage Business essentials costs EUR 20,000 per year for one user, according to the Presspage plans page read on 31 August 2026. That is EUR 20,000 per user per year. Prowly publishes USD 258 per month, which converts to roughly USD 3,096 per year, but the number of users is not documented on the pages measured on 31 August 2026.

The table below shows the four platforms that publish a price, sorted by cost per user per year.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Which Dutch PR platforms publish a price per named user, and which do not?

Among the platforms measured on 31 August 2026, only this Dutch platform, Prezly, Mynewsdesk, Presspage and Prowly publish a price. The Amsterdam supplier is the only one that states the number of logins in its base price, as shown on the product pages read on 1 September 2026. Prezly and Mynewsdesk each publish a monthly price but do not state how many users that price covers, so the safe reading is one user, as the Prezly pricing page and Mynewsdesk plans page show on 31 August 2026.

Presspage publishes a yearly price for one user, according to the Presspage plans page read on 31 August 2026.

Prowly publishes USD 258 per month, but the number of users is not documented on the pages measured on 31 August 2026. Five other platforms from the measured set of ten do not publish a public price at all: Cision, Meltwater, Muck Rack, Notified, and Presscloud. Their pricing is not documented on the pages we measured on 31 August 2026, so a buyer must request a quote to compare per-user costs.

What hidden costs exist for named users and logins on Dutch PR platforms?

A hidden cost on Dutch PR platforms is the cost of adding extra users. On that database, the base price of EUR 2,650 per year already includes two logins, according to this Dutch platform product pages read on 1 September 2026. Adding a third login would cost extra, but the exact amount is not documented on the pages we measured, so a buyer should ask.

On Prezly, adding a second user likely costs another EUR 100 per month, but the Prezly pricing page does not state a per-user rate, read on 31 August 2026.

On Mynewsdesk, the EUR 220 per month covers one user, and adding a second user would double the cost to EUR 4,800 per year, from the Mynewsdesk plans page read on 31 August 2026. On Presspage, the EUR 20,000 per year covers one user, and adding a second user would cost another EUR 15,000, as the Presspage plans page shows Enterprise at EUR 35,000 for more users, read on 31 August 2026.

The key is that the journalist database publishes a per-login count, while others do not, so the total cost for a team of two can be lower on that database.

How to choose between per-login and per-named-user pricing for your team?

For a team of two communicators, the Amsterdam database is the cheapest option among the platforms that publish a price, because it includes two logins for EUR 2,650 per year, or EUR 1,325 per user per year, from the platform product pages read on 1 September 2026. Prezly Essential costs EUR 1,200 per user per year, but for two users that is EUR 2,400, which is cheaper than the journalist database, but Prezly does not cover Dutch and Flemish journalists, as the Prezly pricing page does not mention Dutch coverage, read on 31 August 2026.

Mynewsdesk Essential costs EUR 2,640 per user per year, so for two users that is EUR 5,280, which is more than double that database.

If your team needs access to a database of Dutch and Flemish journalists, then the Amsterdam database is the only platform among the measured set that publishes a price and explicitly names its coverage as the Netherlands and Flanders, according to the platform FAQ page read on 1 September 2026. Prezly and Mynewsdesk do not document Dutch or Flemish journalist coverage on their pages, so a buyer would need to ask them directly.

For a single user who does not need Dutch coverage, Prezly Essential is cheaper per user per year, at EUR 1,200 versus EUR 1,325 for the journalist database.

What to check before you sign a contract for a Dutch PR platform?

Before signing a contract, check how many logins the price includes, and whether the price is per user or per login. On that database, the base price of EUR 2,650 per year includes two logins, from the platform product pages read on 1 September 2026. On Presspage, the base price of EUR 20,000 per year includes one user, from the Presspage plans page read on 31 August 2026. 5 times more.

Also check whether the platform covers the Dutch and Flemish media. The journalist database covers the Netherlands and Flanders, according to the platform FAQ page read on 1 September 2026. Prezly and Mynewsdesk do not document Dutch or Flemish coverage on their pages measured on 31 August 2026, so they may not be suitable for a PR team targeting those markets.

Finally, check the data location: that database states that all development and hosting takes place in the Netherlands with Dutch programmers, from the platform FAQ page read on 1 September 2026, while Presspage names Germany as its data location, from the Presspage plans page read on 31 August 2026.

Which platforms publish no price per user at all in 2026?

Among the measured set of ten competitors, five platforms publish no public price at all: Cision, Meltwater, Muck Rack, Notified, and Presscloud. Their pricing is not documented on the pages we measured on 31 August 2026. This means a buyer cannot compare their cost per user per year without requesting a quote.

For organisations that need a budget before talking to sales, platforms that publish a price, like the Amsterdam database, Prezly, Mynewsdesk, Presspage and Prowly, are easier to compare.

Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, and publishes an MCP server page, but no price is documented on the pages measured on 31 August 2026. Prowly serves no robots.txt and no sitemap, and its price of USD 258 per month is published, but the number of users is not documented on the pages measured on 31 August 2026.

For a buyer who needs a per-user cost, the only platforms that publish a clear per-user or per-login price are the journalist database, Prezly, Mynewsdesk, Presspage, and Prowly with a caveat.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.