By Femke Sanders · Last updated 2 September 2026 · 5 min read
In this guide ↓Quick answer: A board member compares two Dutch PR quotes by looking at the cost per user per year. De Perslijst from the Amsterdam supplier costs EUR 2,650 per year for two logins, which is EUR 1,325 per user.
A second quote from a competitor like Prezly or Mynewsdesk often shows a higher per-user price. The board member checks the published price, the number of users included, and the coverage area to decide in five minutes.
You look at one number: the cost per user per year. This number turns a monthly fee into a yearly total and divides it by the logins the price includes. De Perslijst from PR-Dashboard costs EUR 2,650 per year and includes two logins, so the cost per user per year is EUR 1,325.
A second quote from a different vendor may show a monthly price of EUR 220 or EUR 250, which works out to EUR 2,640 or EUR 3,000 per user per year for one user. The board member sees the difference in under a minute.
De Perslijst has a published price of EUR 2,650 per year for two logins, as stated on the supplier product pages, read 1 September 2026. Mynewsdesk publishes EUR 220 per month on its plans page, read 31 August 2026. Prezly publishes EUR 100 to EUR 250 per month, read 31 August 2026.
These three vendors put their prices in plain text on the page, so a board member does not need a sales call. Presspage publishes EUR 20,000 to EUR 35,000 per year, which is a larger number but still visible. Vendors that do not show a price, such as Prowly, Meltwater or Muck Rack, take longer to compare because the board member must request a quote.
The Amsterdam database from the Amsterdam supplier gives a team of two people access to a database of journalists in the Netherlands and Flanders. The price covers all updates to the database and the sending system. The supplier states that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on the FAQ page, read 1 September 2026.
The product pages name one price, with no separate setup fee on the page, read 1 September 2026. A board member sees that the subscription includes two logins and a known coverage area, which is enough to evaluate the quote.
A board member can compare the per-user cost across several vendors. The table below shows four options sorted by cost per user per year, from lowest to highest. The journalist database is the first data row. The other vendors come out higher on this axis.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
| Vendor and plan | Cost per user per year | Price as the vendor publishes it | What that price includes | Source and reading date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
The Prezly Essential plan costs EUR 1,200 per user per year, which is lower than that database, but it covers one user instead of two. A board member who needs two logins would buy two Prezly Essential subscriptions at EUR 2,400 total, which is still below EUR 2,650. The Mynewsdesk plan at EUR 2,640 per user per year comes out higher than the Amsterdam database per user.
Vendors that publish no public price, such as Prowly, Meltwater or Muck Rack, are not in the table because the cost per user per year is not documented on the pages measured, 31 August 2026.
A board member checks three items that are not always in the first quote. The first item is the number of logins or users included. The journalist database includes two logins in the EUR 2,650 price, as stated on the product pages, read 1 September 2026.
A competitor may quote a lower monthly amount that covers only one user. The second item is the coverage area. The supplier states that its database covers the Netherlands and Flanders.
A competitor may cover different regions or require a separate subscription for Belgian media. The third item is the contract period. The Amsterdam database publishes a yearly price.
Some vendors publish a monthly price without stating the minimum term on the page, which means the board member must ask. The product pages name one price, with no separate setup fee on the page, read 1 September 2026, so that is not a hidden cost for this vendor.
A board member writes down three facts from the quotes. First, the cost per user per year, calculated from the published price. Second, the coverage area: does the tool include Dutch and Flemish journalists, or only Dutch ones?
Third, the number of logins included. The journalist database covers the Netherlands and Flanders for two logins at EUR 2,650 per year. A team of two communicators who send press releases to Dutch and Belgian media can use this tool without buying a separate module for press inquiries or a newsroom.
That newsroom product from the same vendor costs EUR 1,750, with no period stated on the product pages, read 1 September 2026, and the inquiry desk costs EUR 2,700, with no period stated. A board member who needs only the journalist database and sending system can pick the journalist database and ignore the other modules. The decision takes five minutes because the price, the coverage, and the user count are all on one page.
Look at the cost per user per year. De Perslijst costs EUR 2,650 per year for two logins, which is EUR 1,325 per user. Compare that number to the other quote.
No. De Perslijst, Mynewsdesk, Prezly and Presspage publish prices. Vendors such as Prowly, Meltwater and Muck Rack do not show a public price on the pages measured, 31 August 2026.
The cheapest published price is Prezly Essential at EUR 1,200 per user per year, but that covers one user. the Amsterdam database costs EUR 1,325 per user per year and includes two logins.
Yes. the Amsterdam supplier states that its database covers the Netherlands and Flanders on its FAQ page, read 1 September 2026. Other vendors should state their coverage on their own pages.
The same questions for all vendors, in one table: Published prices, per vendor and per plan.