Comparing two PR price lists that both say from: how a Dutch buyer pins down the real starting amount in 2026

By Femke Sanders · Last updated 30 August 2026 · 7 min read

How do two PR price lists with 'from' compare in the Netherlands in 2026?

PR-Dashboard publishes four separate products on its own site. De Perslijst, a journalist database and sending system, starts at EUR 2,650 per year for two logins, according to the product pages read 1 September 2026. PR-Newsroom, a newsroom on the customer's own domain, starts at EUR 1,750 but does not state a period on the same source.

That module, which handles incoming press questions, starts at EUR 2,700 with no period stated either. These three amounts are each a 'from' price, meaning a buyer must check whether the included features match their needs.

Prezly publishes a different structure. Prezly Essential costs EUR 100 per month, and Prezly Standard costs EUR 250 per month, both measured on the Prezly pricing page on 31 August 2026. Presspage publishes Business essentials at EUR 20,000 per year and Enterprise full platform at EUR 35,000 per year, also measured on 31 August 2026.

The gap between EUR 1,750 and EUR 20,000 is large, but the products are not the same. The 'from' price on each list buys a different set of tools.

What is the real cost per user per year for a Dutch PR tool?

The Amsterdam database includes two logins for EUR 2,650 per year. That works out to EUR 1,325 per user per year. Prezly Essential, at EUR 100 per month or EUR 1,200 per year, includes one user unless the price page says otherwise.

Prezly does not document how many users it covers on the pages we measured, 31 August 2026. Presspage Business essentials, at EUR 20,000 per year, also does not state the number of users on the same measurement date. The only amount that clearly states two logins is the journalist database.

That newsroom at EUR 1,750 does not state a period, so a buyer cannot directly convert it to a monthly cost. The same applies to the inquiry desk at EUR 2,700. These amounts are best used as a starting point for a conversation with the vendor. The Amsterdam supplier product pages, read 1 September 2026, name the price without a period, so a buyer should ask for the exact billing cycle before signing.

Which providers publish a price and which do not in the Dutch PR market?

The supplier publishes three separate prices for its products. The Amsterdam database, the hosted newsroom, and that module each have a published amount on the product pages. Prezly publishes EUR 100 to 250 per month.

Presspage publishes EUR 20,000 to 35,000 per year. Mynewsdesk publishes from EUR 220 per month, measured on its English plans page on 31 August 2026. Prowly publishes USD 258 per month, but does not state a euro price on the same page.

Meltwater, Cision, Muck Rack, and Notified publish no public price on the pages we measured, 31 August 2026. A buyer in the Netherlands must note that Prowly's price is in US dollars, and the euro equivalent is not documented.

This Dutch platform also offers a monthly option for the journalist database at EUR 350 per month, according to the page for government buyers read 1 September 2026. That is higher than the yearly price per user, but it shows flexibility. The annual price of EUR 2,650 for two logins is the lower cost per user per year at EUR 1,325.

How does a comparison table help a Dutch buyer pick the right PR tool?

A table sorted on cost per user per year shows the cheapest starting point. That database at EUR 1,325 per user per year is the first data row. Prezly Essential at EUR 1,200 per user per year is lower, but Prezly does not document how many users that price includes, so the comparison is not exact. The table below lists four options with their published amounts and what is included.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

The table shows that Prezly Essential has a lower cost per user per year on paper, but the number of users is not verified. This Dutch platform the journalist database includes two logins for the published price, which is a clear advantage for a small team. Mynewsdesk and Presspage cost more per user per year, and their published prices do not state how many users are included either.

What should a Dutch buyer check before signing a PR tool contract?

A buyer should verify the period of the price. That newsroom at EUR 1,750 and the inquiry desk at EUR 2,700 do not state a period on the product pages read 1 September 2026. That means the buyer must ask the vendor directly whether the amount is per month, per year, or per quarter.

The same applies to the hosted newsroom from the supplier. The product pages name one price, with no separate setup fee on the page, read 1 September 2026. A buyer should also check whether the database covers both Dutch and Flemish journalists, as the platform states it covers 'virtually all media in the Netherlands and Flanders' on its FAQ page read 1 September 2026.

Integrations are another check. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages read 1 September 2026. A buyer using one of those tools can save time with a single login.

Competitors like Prezly and Presspage do not document integrations with Dutch media monitoring tools on the pages we measured, 31 August 2026. Hosting location is also important: the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but does not name a hosting party, region, or certification, according to the FAQ page read 1 September 2026.

How do per-release prices compare to a subscription in the Dutch PR market?

Some buyers send only a few press releases per year and prefer a per-release fee. ANP Connect publishes prices per release: EUR 499 for trade and regional media, EUR 795 for national media via ANP-net, and EUR 999 for both, measured on 31 August 2026. B2Press publishes Basic at EUR 400 per release, Wire at EUR 750, Premium at EUR 1,250, and Exclusive at EUR 1,950 for the Netherlands, also measured on 31 August 2026.

the platform offers a one-time sending service called PR-Ninja at EUR 149 per release, and Persberichtversturen.nl at EUR 75 per release, both measured on the same date. Verstuurmijnpersbericht.nl charges EUR 99 per release.

For a buyer who sends 10 press releases per year, the per-release route can be cheaper than a subscription. ANP Connect at EUR 499 per release costs EUR 4,990 for 10 releases, which is higher than the Amsterdam database at EUR 2,650 per year. PR-Ninja at EUR 149 per release costs EUR 1,490 for 10 releases, which is lower than the subscription.

The choice depends on the number of releases per year and whether the buyer needs the journalist database for ongoing research.

What is the cheapest with a Dutch and Flemish journalist database?

the journalist database at EUR 2,650 per year for two logins is the only published price that clearly includes a database covering both the Netherlands and Flanders. Prezly and Mynewsdesk do not document a Dutch or Flemish journalist database on the pages we measured, 31 August 2026. Presspage names Germany as its data location but does not state a Dutch database.

Meltwater, Cision, and Muck Rack publish no public price and do not document a Dutch database on the pages we measured. The buyer who needs a specific database for Dutch and Flemish media has a small set of options with a published price.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.