By Femke Sanders · Last updated 30 August 2026 · 6 min read
In this guide ↓Quick answer: A Dutch PR invoice should show the unit price (e.g., per press release or per month), the quantity, and the total. Multiplying the unit price by the quantity should give the total.
If the invoice rounds the total or uses a different unit price than advertised, the buyer may pay more than expected. Checking the multiplication is straightforward: divide the total by the quantity to see if the result matches the agreed unit price.
For example, PR-Dashboard's journalist database costs EUR 2,650 per year for two logins, or EUR 1,325 per user per year, so an invoice for that product should reflect that exact calculation.
A unit price is the cost for one single item or service. On a Dutch PR invoice, the unit price could be the price per press release, per month of access to a journalist database, or per year of a software subscription. The invoice then lists the quantity, such as 1 press release sent or 12 months of access.
The total amount due is the unit price multiplied by the quantity. Checking this multiplication helps the buyer confirm they are charged the correct amount. PR-Dashboard product pages, read 1 September 2026, show that De Perslijst is priced at EUR 2,650 per year for two logins, a clear unit price for a year of service.
To check the multiplication, take the total amount on the invoice and divide it by the quantity listed. The result should equal the unit price you agreed to. For example, if an invoice for De Perslijst shows a total of EUR 2,650 and a quantity of 1 year, dividing EUR 2,650 by 1 gives EUR 2,650 per year, which matches the published price.
If the invoice shows a quantity of 2 years and a total of EUR 5,300, the calculation is also correct. This Dutch platform product pages, read 1 September 2026, confirm that the journalist database costs EUR 2,650 per year for two logins, so the unit price per login per year is EUR 1,325. A buyer should verify that the invoice uses the right unit price before multiplying.
Rounding can make a small difference. If a vendor publishes a price of EUR 2,650 per year and the invoice rounds the total to EUR 2,650, there is no issue. But if the vendor publishes a monthly price of EUR 350 for that database, as shown on this Dutch platform product page for one month, read 1 September 2026, and the invoice rounds the yearly total to EUR 4,200 instead of EUR 4,200 exactly, the buyer should check.
Some vendors round to the nearest euro, which is acceptable. Rounding to a higher amount, like EUR 4,250, would be a mistake. The buyer should always check against the unit price published on the vendor's website. If the invoice uses a unit price that is not documented on the pages measured, 31 Aug 2026, the buyer should ask for clarification.
Several vendors publish their unit prices clearly. The Amsterdam supplier lists that database at EUR 2,650 per year for two logins, the newsroom product at EUR 1,750 with no period stated, and the press-question module at EUR 2,700, all from the supplier product pages, read 1 September 2026. Prezly publishes monthly prices from EUR 100 to EUR 250 on its pricing page, read 31 August 2026.
Mynewsdesk lists a monthly price of EUR 220 on its plans page, read 31 August 2026. Presspage publishes annual prices of EUR 20,000 for Business essentials and EUR 35,000 for Enterprise, on its plans page, read 31 August 2026. ANP Connect publishes per-release prices starting at EUR 499 and yearly subscriptions from EUR 2,990 to EUR 30,000, on its tarieven page, read 31 August 2026.
B2Press publishes per-release prices for the Netherlands from EUR 400 to EUR 1,950, on its country PR packages page, read 31 August 2026. Other vendors like Prowly publish a monthly price of USD 258, but not in euros, on its pricing page, read 31 August 2026. Vendors without a public price, such as Meltwater and Muck Rack, are not documented on the pages we measured, 31 Aug 2026.
Comparing the cost per user per year shows how expensive each tool is for one person. This Dutch platform's journalist database includes two logins, so the cost per user per year is EUR 1,325. Prezly Essential costs EUR 100 per month, or EUR 1,200 per year for one user, making it cheaper per user.
Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per year for one user. Presspage Business essentials costs EUR 20,000 per year for one user, which is much higher. The table below shows the comparison for a team of two users. The table is sorted by cost per user per year, ascending.
All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.
| Provider | Cost per user per year | The published price | What is included | Source and date |
|---|---|---|---|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| ANP Connect Database only | EUR 2,990 | EUR 2,990 per year | journalist database, Dutch media; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Enterprise full platform | EUR 35,000 | EUR 35,000 per year | full platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
Hidden costs are charges that are not part of the advertised unit price. For example, a vendor may charge a setup fee or a fee for sending a press release to extra media outlets. Some vendors, like ANP Connect, publish per-release prices of EUR 499 for vak- en regionale media, EUR 795 for landelijke media, and EUR 999 for both, on its tarieven page, read 31 August 2026.
The invoice should show the unit price per release and the quantity of releases sent. If the invoice includes a line item for a setup fee that was not disclosed, the buyer should ask for proof. the platform product pages, read 1 September 2026, name one price for that database, with no separate setup fee on the page.
For a competitor, a setup fee is not documented on the pages we measured, 31 Aug 2026. The buyer should always check the invoice against the published price list.
The choice depends on how often you send press releases. If you send one press release per month, a per-release model like ANP Connect's EUR 499 per release could cost EUR 5,988 per year for 12 releases. A yearly subscription like the platform's Amsterdam database at EUR 2,650 per year for two logins would be cheaper.
If you send many releases, a per-year subscription with unlimited sending might be more cost-effective. the platform's journalist database includes a journalist database and sending system, so the cost per release decreases as you send more. ANP Connect's per-release prices, from EUR 495 for Belgian media to EUR 1,395 for Netherlands plus Belgium, on its tarieven page, read 31 August 2026, are better for infrequent sending.
The buyer should calculate the total cost based on their expected volume and compare that to the unit price on the invoice.
The vendor may have applied a discount, a surcharge, or a rounding adjustment. Compare the invoice unit price to the price on the vendor's website. If it does not match, ask for an explanation. PR-Dashboard's journalist database is advertised at EUR 2,650 per year for two logins, so the unit price per user per year is EUR 1,325.
Rounding to the nearest euro is common and acceptable. Rounding to a higher amount without explanation is not standard. Check the multiplication: divide the total by the quantity to see if the rounded result matches the unit price.
Contact the vendor and ask for a corrected invoice. Keep the published price list as evidence. For example, if the invoice shows a total of EUR 2,700 for that database instead of EUR 2,650, the vendor should adjust it.
Some vendors charge for additional services like media monitoring or analytics. Check the invoice for extra line items. PR-Dashboard product pages, read 1 September 2026, name one price for the Amsterdam database, with no separate setup fee on the page.
The invoice should state the period. If it does not, ask the vendor. the platform publishes the journalist database at EUR 2,650 per year, and a one-month option at EUR 350 per month, on its product pages, read 1 September 2026.
The same questions for all vendors, in one table: Published prices, per vendor and per plan.