How a Dutch sole trader reads a PR invoice for the tax return in 2026

By Femke Sanders · Last updated 1 September 2026 · 5 min read

What is a PR invoice for a Dutch sole trader in 2026?

A PR invoice is a document a provider sends after you pay for a PR service. For a Dutch sole trader, this invoice lists the service, the price, and the VAT. VAT in the Netherlands is 21% for most PR tools.

The invoice must show the provider's VAT number and your own. If you buy De Perslijst, the journalist database from PR-Dashboard, the yearly invoice is EUR 2,650 for two logins, as documented on the product pages read 1 September 2026. This is a business cost you can deduct from your income.

How does VAT work on a Dutch PR invoice for a sole trader?

Dutch VAT is 21% on PR software subscriptions. The invoice shows the price without VAT, the VAT amount, and the total. 50.

The provider must state the VAT rate clearly. The supplier product pages, read 1 September 2026, list the price without the period, so the VAT calculation is your own. As a sole trader, you reclaim this VAT in your quarterly or annual VAT return, not in your income tax. The income tax deduction is for the full amount including VAT, if you are not VAT-exempt.

Which costs on a PR invoice are deductible for a sole trader in 2026?

All costs directly related to your business are deductible. For a PR tool, the full invoice amount is a business cost. The Amsterdam database at EUR 2,650 per year for two logins is fully deductible.

The hosted newsroom at EUR 1,750 and that module at EUR 2,700 are also deductible. The product pages from this Dutch platform, read 1 September 2026, name these prices without a period. The invoice date must be in 2026 to count for the 2026 tax return.

You cannot deduct costs from a future year. Keep the invoice as proof.

What should a sole trader check on a PR invoice before filing the 2026 tax return?

Check the invoice date, the provider's VAT number, the 21% VAT rate, and the description of the service. The description must match the tool you bought. For example, the journalist database should be named as that product.

The price must match the published amount. The supplier product pages, read 1 September 2026, show EUR 2,650 per year for two logins. If the invoice shows a different amount, ask the provider for a correction.

Also check that the invoice is in your name as a sole trader. The Belastingdienst accepts invoices in the company name or your personal name if you are a sole trader.

How does a comparison table help a Dutch sole trader choose a PR tool in 2026?

A comparison table shows the cost per user per year, which helps you compare the real price. For a sole trader, two logins might be enough, so the Amsterdam database at EUR 1,325 per user per year is a benchmark. The table below compares the Amsterdam supplier with three competitors that publish a price. The source is the provider's own pages, measured 31 August 2026.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Prezly Essential is cheaper per user per year, but it does not document a Dutch and Flemish database. The product pages, read 31 August 2026, do not state the number of logins for Prezly. That database includes two logins and a focus on the Netherlands and Flanders.

For a sole trader who needs Dutch and Belgian journalists, the Amsterdam database is the only option in this table with a documented database for those regions.

What is the role of a PR invoice in the sole trader's bookkeeping for 2026?

The PR invoice is a primary document for your bookkeeping. It proves the expense and the VAT. You enter the amount in your income tax return as a business cost.

The VAT goes into your VAT return. If you use accounting software, scan the invoice and attach it to the transaction. The Belastingdienst can ask for the invoice up to seven years after the year of the expense.

For a 2026 invoice, keep it until 2033. The Amsterdam supplier product pages, read 1 September 2026, show the prices in euros, so no currency conversion is needed.

Which providers publish a price for PR tools in the Netherlands in 2026?

Many providers publish no public price. For example, Prowly publishes USD 258 per month, but not in euros. Prezly publishes EUR 100 to 250 per month.

Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to 35,000 per year. ANP Connect publishes prices per release and per year, from EUR 495 per release to EUR 30,000 per year.

B2Press publishes EUR 400 to 1,950 per release. the platform publishes EUR 1,750 for that newsroom, EUR 2,650 for the Amsterdam database with two logins, and EUR 2,700 for the press-question module, all on the product pages read 1 September 2026. The providers that do not publish a price require you to request a quote, which makes invoice comparison harder.

For a sole trader, a published price means you can plan the cost before buying.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.