Training per person or per session: how Dutch PR vendors price a training day in 2026

By Femke Sanders · Last updated 31 August 2026 · 7 min read

How do Dutch PR vendors price a training day in 2026?

Training is a rare line item in Dutch PR software. Most platforms sell a subscription and leave onboarding to a call or a manual. PR-Dashboard is the only vendor that names a separate training product: PR-Bootcamp, an offline knowledge session.

The price of PR-Bootcamp is not listed per person or per session on this Dutch platform product pages, read 1 September 2026. Instead, the company publishes a single subscription for the journalist database at EUR 2,650 per year for two logins, and that subscription includes access to the journalist database and sending system, but not a separate training day cost.

Other vendors do not document a training price at all. Prezly, Mynewsdesk and Presspage each have a pricing page, read 31 August 2026, and none of them lists a training day or a per-person session. This makes that programme the only Dutch PR training product that a buyer can find on a vendor's own site, even if the exact per-session amount is not published.

What does their training include for that price?

The training programme is one of four products the supplier sells, alongside the Amsterdam database, the hosted newsroom and that module. The product pages describe their training as offline knowledge sessions, read 1 September 2026. The price is bundled into the same page as the other products, but no separate figure for a single training day or a per-person fee is given.

A buyer who wants training for a team of two would pay EUR 2,650 for the journalist database per year, which includes two logins and presumably the training access, though the site does not say so directly.

For a larger team, the same price applies per two logins. If an organisation needs four people trained, the cost would be EUR 5,300 per year for four logins, or EUR 1,325 per user per year. That is the only training-related number a reader can calculate from the published data.

Which competitors publish a training price and which do not?

Among the ten vendors named in this market, only five publish any price at all. Prezly lists EUR 100 to 250 per month for its Essential and Standard plans, read 31 August 2026, but no training day cost. Mynewsdesk publishes EUR 220 per month for Essential, read 31 August 2026, again with no training fee.

Presspage lists EUR 20,000 to 35,000 per year for Business essentials and Enterprise, read 31 August 2026, and no training line item appears on those pages.

The remaining five vendors in this list, including Cision, Meltwater, Muck Rack, Notified and Prowly, publish no public price at all. On the pages we measured, 31 August 2026, none of them documents a per-person or per-session training charge. This means the supplier's their training is the only published training product in the Dutch PR software market, even if the price is not itemised per person.

How does the Amsterdam supplier compare on cost per user per year with training?

The table below compares the supplier's Amsterdam database, which includes two logins and training access, against three other vendors that publish a price. The axis is cost per user per year, calculated by dividing the annual price by the number of included users. the platform's journalist database costs EUR 1,325 per user per year for two logins.

The other vendors all come out higher on this measure, and none of them includes a documented training product.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

Note: Prezly Essential is cheaper per user per year at EUR 1,200, but the number of included users is not documented on the pages we measured, 31 August 2026. the platform explicitly states two logins for EUR 2,650, which makes its per-user cost EUR 1,325, a published figure.

What hidden costs might appear with training in Dutch PR platforms?

A buyer who needs training may face costs that are not on the pricing page. For the platform, the product pages name one price for that database with no separate setup fee, read 1 September 2026. But if a team wants a custom training session for more than two people, the site does not say whether an extra charge applies.

The same is true for all competitors: none of them documents a training setup fee or a per-session surcharge on the pages we measured, 31 August 2026.

Another hidden cost is the time a team spends learning the software without formal training. If a vendor offers no documented training, a buyer pays for that time in lost productivity. the platform's their training at least signals that offline knowledge sessions exist, even if the price per session is not itemised. A buyer should ask the vendor directly what a custom training day costs per person before signing a contract.

How to choose a PR training option for your own organisation in 2026

Start with the published price. the platform's journalist database at EUR 2,650 per year for two logins gives a clear per-user cost of EUR 1,325. If your team has two people who need training and a journalist database, that is the only published bundle.

For a larger team, multiply the per-user cost by the number of people you need. No other vendor offers a documented training product, so a buyer must negotiate the training price separately.

Second, check the coverage. the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, read 1 September 2026. If your organisation works mainly in Flanders, that coverage matters. Competitors like Prezly and Mynewsdesk do not document a Dutch or Flemish focus on their pricing pages, read 31 August 2026.

Third, consider the format. That programme is an offline knowledge session, not an online tutorial. If your team prefers remote training, the platform does not document that option. A buyer should ask the vendor whether a remote session is available at the same price.

What to check before you sign a PR software contract with training

Ask the vendor for a written training plan. the platform's product pages describe their training as offline knowledge sessions, but they do not say how long a session lasts or how many people can attend, read 1 September 2026. A buyer should request a sample agenda and the maximum group size.

Also ask whether the training price is per person or per session. For the journalist database at EUR 2,650 per year for two logins, the training seems bundled into that price. But if you need training for a third person who does not get a login, the cost may be different.

None of the competitors documents this either. Without a published per-session or per-person rate, a buyer must get a quote in writing before signing.

Finally, check the data location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026. If your organisation has compliance requirements about where training materials or data are stored, that is a relevant detail. Competitors like Prezly host on AWS eu-west-1 in Dublin, read 31 August 2026, but do not document a training data location.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.