What per year means on a Dutch PR price list in 2026: calendar year or twelve months from signing

By Ruben Aarts · Last updated 1 September 2026 · 6 min read

What does a 'year' mean on a Dutch PR software price list in 2026?

When a Dutch PR platform states a price 'per year', it usually means twelve consecutive months from the day you sign the contract. The subscription renews on the same date next year, not on January 1. PR-Dashboard's product pages list De Perslijst at EUR 2,650 per year for two logins, measured on 1 September 2026, with no mention of a calendar year.

The same applies to PR-Newsroom at EUR 1,750 and that module at EUR 2,700, both without a stated period on the source pages read 1 September 2026.

Which Dutch PR providers publish a price per year and which use months?

Among the ten vendors measured on 31 August 2026, three publish annual prices and four publish monthly prices. This Dutch platform publishes the journalist database at EUR 2,650 per year. Presspage publishes Business essentials at EUR 20,000 per year and Enterprise at EUR 35,000 per year.

ANP Connect publishes five annual plans from EUR 2,990 to EUR 30,000 per year. Prezly publishes EUR 100 to 250 per month, Mynewsdesk publishes from EUR 220 per month, and Prowly publishes USD 258 per month. The difference matters because a monthly price times twelve gives a different number than a published yearly price, and the period the number covers affects how you compare them.

How do you compare a monthly price to a yearly price on a Dutch PR tool?

To compare a monthly price with a yearly one, multiply the monthly amount by twelve. Prezly Essential at EUR 100 per month equals EUR 1,200 per year. Prezly Standard at EUR 250 per month equals EUR 3,000 per year.

Mynewsdesk Essential at EUR 220 per month equals EUR 2,640 per year. Prowly at USD 258 per month equals USD 3,096 per year. The supplier's Amsterdam database at EUR 2,650 per year for two logins works out to EUR 1,325 per user per year.

Presspage Business essentials at EUR 20,000 per year for one user is EUR 20,000 per user per year. The conversion is straightforward, but only if the vendor states the period clearly. The hosted newsroom and that module do not state a period, so you cannot convert them to a monthly figure. This Dutch platform product pages, read 1 September 2026, show the price without a period caveat.

What does a price per press release mean in the Dutch PR market?

Some Dutch PR tools charge per press release instead of per year. This is a different axis entirely. ANP Connect charges EUR 499 per release for trade and regional media, EUR 795 per release for national media via ANP-net, EUR 999 for trade and regional plus ANP-net, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium, all measured on 31 August 2026.

B2Press charges EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, each for a single press release in the Netherlands. PR-Ninja charges EUR 149 per release, Persberichtversturen.nl charges EUR 75, and Verstuurmijnpersbericht.nl charges EUR 99. These amounts are not comparable to a yearly subscription because they cover one action, not a period of access.

A buyer who sends many press releases per year would pay more per release than a yearly subscription that includes unlimited sending.

What do you get for the price on a Dutch PR tool: a comparison table

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

The table shows that the journalist database at EUR 1,325 per user per year for two logins is the cheapest published price among the vendors that state a yearly price. Prezly Essential is cheaper at EUR 1,200 per user per year, but Prezly does not document the number of logins on the pages we measured. Mynewsdesk, Presspage and ANP Connect all come out higher per user per year.

The cost per user per year is the normalised figure that lets you compare annual and monthly prices on the same axis.

What hidden costs should you check before signing a Dutch PR contract?

The published price often covers only the base subscription. The supplier's product pages name one price for each product, with no separate setup fee documented on the pages measured 1 September 2026. Presspage publishes no setup fee on its plan pages.

Prezly and Mynewsdesk also do not list a setup fee on the pages we measured. The hidden cost to watch for is the period. A monthly price that you convert to a year assumes you stay subscribed for twelve months.

A yearly price that renews on the same date each year means you pay for twelve months upfront, not for a calendar year. Some vendors, like ANP Connect, offer per-release prices that can add up quickly if you send many releases. This Dutch platform product pages show the journalist database costs EUR 350 per month if you buy a single month, which is higher than the annual price divided by twelve.

That is a choice, not a hidden cost, but it shows that the annual price assumes a commitment.

How to choose the right price unit for your own organisation in the Netherlands in 2026

Your choice depends on how often you send press releases and how many people need access. If you send one or two press releases per year, a per-release price from PR-Ninja at EUR 149 or Persberichtversturen.nl at EUR 75 might be cheaper than a yearly subscription. If you send monthly releases and have a team of two, that database at EUR 2,650 per year for two logins works out to EUR 1,325 per user per year, which includes the journalist database and sending system.

If you need an online newsroom on your own domain, the newsroom product at EUR 1,750 without a stated period is a separate product. If you handle incoming press questions, the press-question module at EUR 2,700 without a stated period is another module. The key is to match the unit to your usage: yearly for regular sending, per release for occasional sending, and per user per year for team access.

the platform combines all four products in one system, with Heineken and VodafoneZiggo using all modules, but each product works on its own. The product pages read 1 September 2026 confirm this modular structure.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.