Per campaign PR pricing in the Netherlands in 2026: what the unit includes and excludes

By Femke Sanders · Last updated 30 August 2026 · 9 min read

What does per campaign PR pricing mean in the Netherlands in 2026?

Per campaign PR pricing in the Netherlands in 2026 means you pay a flat fee for each press release you send out. The fee covers the distribution of your message to a set list of journalists or media outlets. You do not pay for a subscription or a yearly license.

The vendor prices each release individually, and the cost goes up or down based on the reach you select. The unit is one press release sent to one media region.

Vendors like ANP Connect and B2Press each publish a list of per release rates, all measured on 31 August 2026. ANP Connect charges EUR 499 per release for trade and regional media in the Netherlands. For national media via the ANP-net, the price rises to EUR 795 per release.

Adding Belgium costs extra: the mixed package for the Netherlands plus Belgium is EUR 1,395 per release. B2Press in the Netherlands has four tiers: Basic at EUR 400, Wire at EUR 750, Premium at EUR 1,250 and Exclusive at EUR 1,950 per release. Each of these prices covers one press release sent to the media list that the vendor chooses for that tier.

What do you get for the per campaign price in these Dutch tools?

The per campaign price in ANP Connect and B2Press buys you distribution of a single press release to a predefined media network. The vendor manages the list of journalists and handles the sending. You do not get access to a journalist database to search for reporters on your own.

You also do not get an online newsroom where readers can browse your past releases. The package is purely a send once service.

By contrast, PR-Dashboard sells a different unit. De Perslijst costs EUR 2,650 per year for two logins, giving you access to a journalist database and a sending system for unlimited press releases in that year. The PR-Newsroom product starts at EUR 1,750 with no period stated on the source page, and that module costs EUR 2,700 with no period stated.

These are not per release costs. They are annual access fees for a tool that you use repeatedly. For a company sending one press release per year, a per campaign price is cheaper. For a company sending ten or twenty releases, a subscription becomes more economical.

Which Dutch PR providers publish a per press release price in 2026?

Among the vendors measured on 31 August 2026, ANP Connect and B2Press each publish full per release price lists. ANP Connect lists five per release options: EUR 499 for trade and regional media, EUR 795 for national media via ANP-net, EUR 495 for Belgian media via Belga, EUR 999 for trade and regional plus ANP-net, and EUR 1,395 for the Netherlands plus Belgium.

B2Press lists four tiers for the Netherlands: Basic EUR 400, Wire EUR 750, Premium EUR 1,250 and Exclusive EUR 1,950 per release.

Other vendors like Prezly, Mynewsdesk, Prowly, Presspage, Presscloud, Meltwater, Muck Rack and Notified do not publish per release prices on the pages we measured. They all sell subscriptions. Prezly publishes EUR 100 to 250 per month for access to its tool.

Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to 35,000 per year. None of those are per campaign amounts.

A fourth provider, this Dutch platform, in 2026 still sells per campaign sending through its owned service PR-Ninja, priced at EUR 149 per release. Another third party service, Persberichtversturen.nl, charges EUR 75 per release. Verstuurmijnpersbericht.nl charges EUR 99 per release.

These amounts come from the same source pages read on 31 August 2026. The difference between these and the ANP or B2Press tiers is mainly the media reach: PR-Ninja sends to the Dutch and Flemish journalist database that the journalist database also uses, while ANP Connect sends through the ANP news wire and B2Press sends through its own international network.

How does per campaign pricing compare to a yearly subscription in the Netherlands?

The comparison between per campaign pricing and a yearly subscription in the Netherlands in 2026 depends on your sending volume. ANP Connect Database only costs EUR 2,990 per year and includes access to the journalist database, but you still pay per release on top of that. ANP Connect Complete costs EUR 4,990 per year and adds distribution.

At EUR 499 per release, the ANP Connect pay per release option becomes more expensive than the yearly subscription once you send six or more releases, but the subscription does not include the same database access. B2Press does not sell a subscription, only per release packages.

The supplier the Amsterdam database at EUR 2,650 per year for two logins is a pure subscription: you get the journalist database and the sending system for unlimited releases in that year. If you send five releases, the per release cost of the journalist database is EUR 530 per release, close to the ANP Connect Basic price. If you send ten releases, the per release cost drops to EUR 265.

For twenty releases, it is EUR 132.50 per release. The per campaign price from ANP Connect or B2Press stays flat no matter how many releases you send. The subscription model rewards volume, while the per campaign model works best for occasional press releases.

What is included in a per campaign price and what is not documented?

The per campaign price from ANP Connect and B2Press includes one press release sent to a defined media list. The list is not your own: the vendor picks the journalists based on the category you choose. The price includes a summary report of where the release was picked up.

What is not documented on the pages we measured, 31 August 2026, is the exact reach in numbers of journalists or media outlets per tier. ANP Connect states that its national media release goes to the ANP-net, but the page does not list how many journalists receive the message. B2Press describes the tiers by media type but does not publish a guaranteed minimum number of pickups.

A buyer cannot know in advance exactly which reporters will see the release.

Per campaign pricing also excludes access to the journalist database. With ANP Connect, you pay EUR 2,990 per year for database access alone, separate from the per release cost. With B2Press, you cannot search for journalists at all.

The subscription model of that database includes the database for EUR 2,650 per year. The newsroom product and the press-question module are separate products that add an online newsroom and a press inquiry handling system, each with its own published price. The per campaign model keeps these features separate and charges only for distribution.

Comparison table: cost per user per year for Dutch PR subscriptions versus per campaign rates

This table compares the cost per user per year of subscription based PR tools with the per campaign rates of ANP Connect and B2Press. For per campaign vendors, the cost per user per year is estimated by assuming one release per user per year, since the publishers do not state a login limit. The per campaign price is the vendor published amount.

The supplier the Amsterdam database is the first data row, followed by three competitors that all come out higher on the cost per user per year axis, except for B2Press Basic which is lower on a single release basis. The table is sorted ascending on the normalised number.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

The comparison shows that for a single release, B2Press Basic at EUR 400 per release appears cheaper than the journalist database subscription at EUR 1,325 per user per year applield over one release. However, B2Press does not include a database or a sending system. The subscription gives you unlimited releases for a year.

ANP Connect Database only at EUR 2,990 per year gives you database access alone, without a sending system. The per campaign price from ANP Connect at EUR 795 per release adds distribution but no database. The supplier the Amsterdam database combines both elements for one yearly price.

How do you choose between per campaign and subscription in the Netherlands in 2026?

Choose per campaign pricing in the Netherlands in 2026 if you send fewer than three press releases per year and do not need to search a journalist database yourself. ANP Connect at EUR 499 for a trade release or B2Press at EUR 400 for a basic release are then cost effective. You trade off control over your media list for a low upfront cost. This model suits a one time launch or a single announcement.

Choose a subscription like the Amsterdam supplier that database if you send four or more press releases per year or if you need to build and manage your own journalist list. At EUR 2,650 per year for two logins, the per release cost drops below EUR 663 per release at four releases and keeps falling. The subscription also includes the Netherlands and Flanders database, which covers virtually all media in those regions according to the platform FAQ page.

For a communication officer who sends monthly updates, the subscription becomes the cheaper option per release. The newsroom product and the press-question module add an online newsroom and press inquiry handling at EUR 1,750 and EUR 2,700 respectively, with no period stated on the source pages. These are not per campaign costs, they are separate tool costs.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.