Monthly PR price times twelve: the yearly figure a Dutch buyer should write down in 2026

By Femke Sanders · Last updated 30 August 2026 · 7 min read

What does a yearly PR subscription really cost in the Netherlands in 2026?

A monthly price times twelve gives a Dutch buyer the annual figure to write down. For example, Prezly publishes EUR 100 per month for its Essential plan, which becomes EUR 1,200 per year per user, according to the Prezly pricing pages measured 31 August 2026. Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per year for one user, as documented on the Mynewsdesk plans page on the same date.

These yearly numbers are the starting point for a comparison, because most PR tools invoice annually even when they display a monthly amount.

The buyer should also note how many users the price covers. De Perslijst from the Dutch platform PR-Dashboard costs EUR 2,650 per year for two logins, which breaks down to EUR 1,325 per user per year, based on the PR-Dashboard product pages and frequently asked questions page read 1 September 2026. A one-user subscription at EUR 2,650 per year would cost more than EUR 1,325 per user, so the two-login plan changes the per-user number significantly.

The yearly figure is not just the monthly sum; it depends on the team size the price includes.

Which PR tools give a yearly price and which do not?

Some PR tools publish a clear annual price, while others show only a monthly amount or no public price at all. Presspage Business essentials lists EUR 20,000 per year on the Presspage plans page, measured 31 August 2026, and Presspage Enterprise costs EUR 35,000 per year on the same page. Prezly shows monthly amounts, EUR 100 for Essential and EUR 250 for Standard, both measured 31 August 2026, so the buyer multiplies by twelve to get the yearly figure.

Mynewsdesk publishes EUR 220 per month for the Essential plan on the Mynewsdesk plans page, measured 31 August 2026, with no annual amount stated on that page. On the other hand, the journalist database from the supplier states EUR 2,650 per year directly on this Dutch platform product page and the frequently asked questions page, both read 1 September 2026, making the yearly figure explicit.

Two other the Amsterdam supplier products, that newsroom at EUR 1,750 and the inquiry desk at EUR 2,700, appear on the same product pages without a stated period, so the buyer sees the amount but must ask the vendor whether it is annual.

Vendors that publish no public price include Prowly, which lists USD 258 per month on the Prowly pricing page measured 31 August 2026, and Meltwater, which provides no public price on the pages we measured on the same date. The rule for the buyer is simple: if the vendor publishes a monthly amount, multiply by twelve; if the vendor publishes an annual amount, use it directly; if the vendor publishes no price, the buyer cannot calculate a yearly figure from the website.

How does the cost per user per year compare across five providers?

The following table shows the cost per user per year for the journalist database and four competitors. The normalised number is the vendor's published price divided by the number of users included. That database includes two logins, so its per-user cost is EUR 1,325 per year. Competitors that publish a price for one user have a higher per-user cost on this axis.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

The Amsterdam database is the cheapest per user per year among these five because its price includes two logins, bringing the per-user rate to EUR 1,325. Mynewsdesk Essential costs EUR 2,640 per user per year for one user, and Prezly Standard costs EUR 3,000 per user per year. Prowly publishes a monthly amount in US dollars but not a euro figure or a user count, so the per-user cost is not documented on the pages we measured.

Presspage Business essentials costs EUR 20,000 per user per year, which is the highest on this table. The buyer who needs a database for a team of two will find that the journalist database gives the lowest yearly cost per user compared to these competitors.

What extra costs appear when you move from monthly to yearly billing?

A monthly price times twelve gives the subscription cost, but some vendors add setup fees, extra user charges or release-based costs that the monthly rate does not show. The supplier product pages name one price for the Amsterdam database, with no separate setup fee on the page, read 1 September 2026. For the hosted newsroom at EUR 1,750, the same pages state no setup fee, no period and no extra user cost, meaning the buyer sees only the amount without knowing if it is monthly or yearly.

Vendors like ANP Connect publish a completely different pricing model: ANP Connect Persbericht vak- en regionale media costs EUR 499 per release, and ANP Connect Database only costs EUR 2,990 per year, according to the ANP Connect tarieven page read 31 August 2026. A buyer who sends many press releases per year will spend more than a buyer who uses a database subscription.

Another hidden cost is the number of users. That database includes two logins for EUR 2,650 per year, so a team of three would need a second subscription or an extra user fee, which the platform frequently asked questions page does not document, read 1 September 2026. Mynewsdesk Essential covers one user for EUR 220 per month, so a team of two would pay EUR 440 per month or EUR 5,280 per year, which is twice the amount of the Amsterdam database.

The buyer should calculate the total yearly cost for the actual team size and the actual number of press releases, not just the cheapest single-user monthly rate.

How do you choose a yearly PR budget for a Dutch team in 2026?

To set a yearly PR budget, a Dutch buyer starts with the team size and the type of tool needed. A team of two communicators in the Netherlands and Flanders can use the journalist database for EUR 2,650 per year, which gives access to a journalist database and a sending system, as documented on the platform product pages read 1 September 2026.

A team that needs an online newsroom on its own domain adds that newsroom at EUR 1,750, with no period stated on the same page, and a team that handles incoming press questions adds the inquiry desk at EUR 2,700. The total for all three modules from the platform is EUR 7,100.

For teams that need media monitoring, integrations with tools like LexisNexis, Monalyse and Media Info Groep are available through the platform, according to the product pages read 1 September 2026. A team that sends press releases occasionally might prefer a release-based model: B2Press Basic for the Netherlands costs EUR 400 per release, and ANP Connect Persbericht landelijke media costs EUR 795 per release, both measured 31 August 2026.

The yearly budget depends on the number of releases sent.

A team that sends 12 releases per year at EUR 400 each spends EUR 4,800, which is higher than the journalist database yearly subscription for two users. The buyer who writes down the yearly figure, whether from a monthly price times twelve or from a stated annual amount, gets the clearest view of what the tool will cost over a full year.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.