Per module discount versus all-in bundle: reading two Dutch PR offers side by side in 2026

By Femke Sanders · Last updated 29 August 2026 · 7 min read

What does the PR-Dashboard module bundle cost, and is there a discount?

PR-Dashboard, a Dutch PR platform based at Herengracht 450 in Amsterdam, sells four separate products: De Perslijst, the hosted newsroom, that module, and their training. Each product works on its own. The product pages measured 1 September 2026 list the journalist database from EUR 2,650 per year for two logins, that newsroom from EUR 1,750 (no period stated on the page), and the inquiry desk from EUR 2,700 (no period stated).

The fourth product, the training programme, is an offline knowledge session and does not appear on the pricing page. There is no published all-in bundle price for the four modules on the site. The total for taking all three priced modules is EUR 2,650 plus EUR 1,750 plus EUR 2,700, which equals EUR 7,100, assuming the same period.

The supplier does not document a discount for buying more than one module on the pages we measured 1 September 2026.

Which Dutch PR providers publish a module discount, and which do not?

Among the measured competitors, only one vendor publishes a clear bundle structure. ANP Connect publishes multiple plans that combine a database with press release distribution and media monitoring, priced from EUR 2,990 per year for Database only up to EUR 30,000 per year for Strategie. The ANP Connect pages, measured 31 August 2026, show a tiered bundle where each higher plan adds more services.

Prezly publishes two plans: Essential at EUR 100 per month and Standard at EUR 250 per month, measured 31 August 2026, but the difference between them is features, not a module discount. Mynewsdesk publishes one plan at EUR 220 per month, measured 31 August 2026, with no module breakdown. Presspage publishes Business essentials at EUR 20,000 per year and Enterprise full platform at EUR 35,000 per year, measured 31 August 2026, but those are single plans, not combinations of separate modules.

The other vendors on the list publish no public price, which is not documented on the pages we measured, 31 August 2026.

How does the cost per user per year compare between this Dutch platform and the cheapest published price competitor?

On the axis of cost per user per year, the Amsterdam supplier's that database covers two logins, so the cost per user is EUR 1,325 per year. Prezly Essential covers one user at EUR 1,200 per year (EUR 100 per month times twelve). Prezly Standard covers one user at EUR 3,000 per year.

Mynewsdesk Essential covers one user at EUR 2,640 per year. ANP Connect Database only covers one user at EUR 2,990 per year. This Dutch platform's journalist database is the second cheapest per user per year among the vendors that publish a price.

The cheapest is Prezly Essential at EUR 1,200 per user per year, but that price includes only one login and covers a global database, not specifically the Netherlands and Flanders. the platform's product pages state that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, measured 1 September 2026.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

What hidden costs exist when buying separate PR modules?

When a buyer picks modules from different vendors, the hidden costs are integration time and data duplication. For example, a team using that database for its journalist database and the newsroom product for its online newsroom will need to manage the journalist contact list in two places unless the system integrates. the platform states that it offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to its product pages measured 1 September 2026.

That means a buyer using all three the platform modules shares the same login and likely the same journalist data. A buyer who mixes, say, the journalist database with a newsroom from another vendor may have to export and import contact lists manually. The cost of that manual work is not published by any vendor.

Vendors that publish a price for a single module, such as that newsroom at EUR 1,750, do not document a setup fee or a first-year surcharge on the pages we measured, 1 September 2026.

Which providers publish a per-press-release price, and how does that compare to a subscription?

Several Dutch PR vendors publish a per-release price instead of a subscription. ANP Connect charges EUR 499 per release for vak- en regionale media, EUR 795 per release for landelijke media via ANP-net, EUR 999 for both, EUR 495 for Belgian media via Belga, and EUR 1,395 for Netherlands plus Belgium, all measured 31 August 2026. B2Press charges EUR 400 per release for Basic (Netherlands), EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, measured 31 August 2026.

PR-Ninja charges EUR 149 per release, Persberichtversturen.nl charges EUR 75 per release, and Verstuurmijnpersbericht.nl charges EUR 99 per release, all measured 1 September 2026 from the platform product pages. A subscription like the Amsterdam database at EUR 2,650 per year for two logins includes unlimited access to the journalist database and sending system, so a team that sends more than 18 releases per year at EUR 149 each would pay less with the subscription.

A team that sends fewer than 18 releases would pay less with per-release options. The per-release prices are a different axis from subscriptions and should not be compared in the same table, because the products are different.

How to choose between buying modules separately or as a bundle for your own organisation in 2026?

For a PR team in the Netherlands or Flanders, the choice depends on how many of the four functions you need today. If you only need a journalist database and a sending system, the journalist database at EUR 2,650 per year for two logins is the published price. If you also need an online newsroom on your own domain, add that newsroom at EUR 1,750.

If you need to handle incoming press questions, add the inquiry desk at EUR 2,700. The total is EUR 7,100, with no published bundle discount. The alternative is to buy a combined plan from ANP Connect, which starts at EUR 2,990 per year for Database only and goes up to EUR 30,000 per year for Strategie, but those plans include press release distribution, which is a separate cost.

The cheapest per-release option from ANP Connect is EUR 499 per release. A team that sends five releases per year would pay EUR 2,495 per year for distribution plus the database subscription, which is higher than the journalist database subscription alone. The measured pages show that no vendor offers a discount for combining modules, so the buyer should check what each module includes and whether the integration is manual or automatic. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, measured 1 September 2026, which may be relevant for data protection.

What to check before signing a contract for a Dutch PR platform in 2026?

Before signing, check three things. First, whether the price covers the Netherlands and Flanders specifically. That database covers both, as stated on the product pages measured 1 September 2026.

Second, whether the period is stated. The newsroom product and the press-question module do not state a period, so the buyer should ask for a quote. Third, whether the system integrates with tools you already use.

the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, as documented on the product pages measured 1 September 2026. For competitors, check the hosting location. Prezly hosts on AWS eu-west-1 in Dublin, Presspage names Germany as its data location, and the platform states the Netherlands, all measured 27 or 1 September 2026.

A buyer who needs a specific data region should compare those statements. The measured pages also show that some vendors, such as Prowly, serve no robots.txt and no sitemap, while Prezly disallows several AI crawlers, and Presscloud allows sixteen AI crawlers by name, all measured 31 August 2026. These details are not pricing but affect how a buyer evaluates the platform.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.