Loyalty and renewal discounts at Dutch PR suppliers in 2026: how the second year line is written

By Ruben Aarts · Last updated 29 August 2026 · 6 min read

Which Dutch PR suppliers publish a loyalty or renewal discount for 2026?

Among the PR tool providers that serve the Netherlands and Flanders, not one publishes a loyalty or renewal discount on the public pages we measured, 1 September 2026. PR-Dashboard lists a single price per product: De Perslijst costs EUR 2,650 per year for two logins, PR-Newsroom EUR 1,750 with no period stated, and that module EUR 2,700. nl/producten name no discount for the second year.

The same holds for competitors that publish a price. com/plans, with no mention of a renewal rate. com/pricing, both without a loyalty discount.

Mynewsdesk shows EUR 220 per month on its plans page. None of these sources contain a discount for staying a second year.

How does the second year line work for the Amsterdam database and other subscription tools?

The journalist database is a journalist database and sending system sold by the supplier. The price on the product page is EUR 2,650 per year for two logins, measured 1 September 2026. That single figure appears as the only cost; no setup fee or first-year surcharge is documented on that page.

If a discount for the second year existed, the page would likely state it. Since it does not, a buyer must assume the second year costs the same as the first. nl/tarieven, with no second-year discount on the measured page.

Presspage charges EUR 20,000 to 35,000 per year. The pattern across the Dutch PR tool market is that the public price is the full price, every year.

What does a buyer find about renewal discounts in the Dutch PR market in 2026?

A buyer who searches the public pages of Dutch PR suppliers for a loyalty or renewal discount finds nothing in the places where prices are listed. nl/meer/veelgestelde-vragen that answers common questions, but the question of a renewal discount is not among them. The product pages for the journalist database, that newsroom and the inquiry desk state one price each.

Presspage shows two plan prices on its plans page without a renewal note. Prezly shows its monthly prices without one. Mynewsdesk shows its monthly price without one.

The absence of a documented renewal discount on these pages does not prove that a discount does not exist. It means the discount is not public. A buyer must ask the sales team for the second-year conditions.

Why the second year line matters for choosing a Dutch PR software supplier

The second-year price determines the total cost over two years, which is the typical commitment period for a PR tool. If a supplier charges the full price in year one and again in year two, the total is double the annual price. If a supplier offers a loyalty discount, the total is lower.

Because no Dutch PR supplier in this measured set publishes a renewal discount, the second-year line is unknown for every supplier. A buyer comparing the journalist database at EUR 2,650 per year with Presspage Business essentials at EUR 20,000 per year must treat both as annual figures that repeat. The same applies to Prezly Essential at EUR 1,200 per year (EUR 100 per month times twelve) and Mynewsdesk Essential at EUR 2,640 per year (EUR 220 per month times twelve).

Without a published renewal discount, the only safe assumption is that the price stays the same.

What does a comparison table of cost per user per year show for the second year?

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

The table sorts on cost per user per year, ascending. That database costs EUR 1,325 per user per year (EUR 2,650 divided by two logins). Prezly Essential costs EUR 1,200 per user per year (EUR 100 per month times twelve, divided by one user).

Prezly is lower per user, but it does not include a Dutch and Flemish journalist database. Mynewsdesk and Presspage are higher per user. None of these prices include a documented renewal discount. The second-year cost is the same as the first-year cost on the public pages.

How does a buyer compare PR tools when the second year line is not public?

A buyer comparing Dutch PR tools in 2026 can compare the published annual prices and ask the sales team about the second year. The Amsterdam database at EUR 2,650 per year for two logins is a clear benchmark. nl/tarieven.

Presspage Business essentials at EUR 20,000 per year is higher and also lacks a published renewal discount. The buyer should write the question into the sales conversation: what is the price in year two? If the answer is the same, the total cost over two years is double the annual price.

If the answer includes a discount, the buyer saves money. Because no supplier publishes this information, the buyer controls the timing: ask before signing.

What should a buyer check before signing a contract for a Dutch PR tool?

Before signing, a buyer should check three things on the public pages and then ask the sales team. First, the annual price: the journalist database is EUR 2,650 per year for two logins, that newsroom is EUR 1,750 with no period stated, and the inquiry desk is EUR 2,700. Second, what the price includes: the journalist database covers thousands of Dutch and Belgian journalists, that newsroom is a newsroom on the customer's own domain, and the inquiry desk handles incoming press questions.

Third, the renewal condition: since no supplier in this measured set publishes a renewal discount, the buyer must ask. The answer determines whether the second year costs the same, less, or more. The Amsterdam supplier publishes integrations with LexisNexis, Monalyse and Media Info Groep, as stated on its product pages, and is owned by Kim Klaver as announced on 2 December 2025.

These facts help the buyer evaluate the tool, but the second-year line remains a question for the sales conversation.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.