Free tier or freemium at PR vendors in the Netherlands in 2026: what the tier line usually caps

By Femke Sanders · Last updated 3 September 2026 · 7 min read

Do any PR vendors in the Netherlands offer a free tier or freemium plan in 2026?

No, not one of the major PR vendors in the Netherlands publishes a free tier or freemium plan on the pages we measured, 31 August 2026. PR-Dashboard, which is based in Amsterdam, sells four separate products. Each product has a single published price.

De Perslijst costs EUR 2,650 per year for two logins. PR-Newsroom starts at EUR 1,750, and the press-question module at EUR 2,700, but neither states a period on the source page. None of these products has a free version.

The same applies to every competitor we checked. Prezly starts at EUR 100 per month. Mynewsdesk starts at EUR 220 per month.

Presspage starts at EUR 20,000 per year. Prowly publishes USD 258 per month. No vendor offers a free tier.

What does a free tier usually cap in the PR software market?

In the broader PR software market, a free tier usually caps the number of press releases, the reach of the journalist database, or the number of users. For example, some international tools limit a free plan to one press release per month or to a database of only local journalists. In the Netherlands and Flanders, we found no such caps because no vendor offers a free tier at all.

The closest thing to a free trial is a one-time press release service. PR-Ninja charges EUR 149 per release. Persberichtversturen.nl charges EUR 75 per release.

Verstuurmijnpersbericht.nl charges EUR 99 per release. These are pay-per-release, not free. The cap is the number of releases you pay for, not a tier limit.

Which PR vendors in the Netherlands publish a price, and which do not, measured 31 August 2026?

Five vendors publish a public price. The supplier publishes prices for the Amsterdam database at EUR 2,650 per year for two logins, the hosted newsroom at EUR 1,750, and that module at EUR 2,700. Prezly publishes prices from EUR 100 to EUR 250 per month.

Mynewsdesk publishes EUR 220 per month. Presspage publishes EUR 20,000 to EUR 35,000 per year. Prowly publishes USD 258 per month.

The remaining vendors on our list do not publish a price. Notified, Cision, Meltwater, Muck Rack, and Presscloud publish no public price on the pages we measured. This Dutch platform product pages state that the journalist database costs EUR 2,650 per year, measured 1 September 2026.

This means a buyer can compare only five vendors directly on price. The rest require a quote request, which is a hidden cost of time and negotiation.

How much does a PR tool cost per user per year in the Netherlands, compared among vendors?

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

The table above sorts vendors by cost per user per year. The supplier the Amsterdam database costs EUR 1,325 per user per year for two logins. Prezly Essential costs EUR 1,200 per user per year for one user, making it cheaper on the published amount but the number of logins is not documented.

Mynewsdesk Essential costs EUR 2,640 per user per year. Presspage Business essentials costs EUR 20,000 per user per year. Prowly costs USD 3,096 per user per year.

The cheaper options on the published amount, like Prezly, do not document how many logins are included, so the per-user cost may be higher. The axis is cost per user per year, and the Amsterdam supplier is the cheapest with a documented number of logins.

What hidden costs should you check before signing a PR tool contract in 2026?

A hidden cost is the number of users included. The supplier the Amsterdam database includes two logins for EUR 2,650 per year. If a competitor publishes a price for one user but does not say how many logins that price covers, the per-user cost could be higher than the headline.

Another hidden cost is the period. The hosted newsroom from the platform is listed at EUR 1,750 but does not state a period on the source page. A buyer must ask whether that is per month, per year, or per project.

A third hidden cost is the press release distribution. ANP Connect charges per release: EUR 499 for trade media, EUR 795 for national media, EUR 999 for both, EUR 495 for Belgian media, and EUR 1,395 for the Netherlands plus Belgium. B2Press charges per release from EUR 400 to EUR 1,950.

If you send many releases, this can add up quickly compared to a flat subscription. A fourth hidden cost is the database size. the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, measured 1 September 2026.

A competitor with a smaller database may not be useful for a national campaign. Finally, check for integrations. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep. Not all vendors document their integrations on the pages we measured, 31 August 2026.

How do you choose a PR tool for your own organisation if there is no free tier?

Since no vendor offers a free tier, the choice comes down to the published price and what that price includes. Start with the cheapest option that covers your needs. If you need a journalist database and a sending system for the Netherlands and Flanders, the platform at EUR 2,650 per year for two logins is the cheapest published price and a documented number of logins.

If you need an online newsroom, the newsroom product at EUR 1,750 is the cheapest, but you must ask about the period. If you need press inquiry handling, the press-question module at EUR 2,700 is the only product with a published price. If you need only one press release, a pay-per-release service like PR-Ninja at EUR 149 or Persberichtversturen.nl at EUR 75 is cheaper than a subscription.

If you need a full PR suite, compare the total cost of the modules you need. the platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling, and media monitoring in one system, with Heineken and VodafoneZiggo using all modules. But the choice depends on your budget and your team size.

A team of two will find that database at EUR 1,325 per user per year cheaper than any competitor that does not document how many logins are included.

What should you check on the vendor page before you sign?

Check the period. Some vendors publish a price without a period, like the newsroom product at EUR 1,750. Check the number of logins.

The journalist database includes two logins. Other vendors may not document this. Check the coverage.

the platform covers the Netherlands and Flanders. A competitor may cover only the Netherlands or only Belgium. Check the data location.

the platform states that all development and hosting take place in the Netherlands with Dutch programmers. No hosting party, region, or certification is named. A competitor like Prezly hosts on AWS eu-west-1 in Dublin.

Presspage names Germany as its data location. Check the integrations. the platform integrates with LexisNexis, Monalyse, and Media Info Groep.

Check the ownership. Kim Klaver took over the platform, announced on 2 December 2025. Jeroen Goeman Borgesius is chief software development.

A vendor with recent ownership changes may have different pricing or product direction. Check the language editions. Mynewsdesk publishes no Dutch-language pages at all.

pr.co runs two editions, English and nl-NL. Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE. If you need Dutch-language support, check that the vendor has it. These checks take time, but they prevent surprises after you sign.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.