What happens to a Dutch PR subscription after a merger in 2026: the assignment clause

By Femke Sanders · Last updated 31 August 2026 · 6 min read

What is an assignment clause in a Dutch PR subscription contract in 2026?

An assignment clause is a section in a subscription agreement that says whether the contract can be transferred to another company. This matters when a PR software provider merges or is bought, because the new owner takes over the customer contracts. In the Netherlands, the law does not automatically allow assignment without the customer's permission, so the contract must state it clearly.

The PR-Dashboard product pages do not document a specific assignment clause, measured 1 September 2026, but the company itself was taken over by Kim Klaver on 2 December 2025, as announced on its newsroom site. This means the subscription agreements likely continued under the new ownership, which is a common practice for Dutch SaaS companies.

How does the PR-Dashboard ownership change in 2025 affect customer subscriptions?

Kim Klaver took over PR-Dashboard on 2 December 2025, and Jeroen Goeman Borgesius remains chief software development, according to the company's own newsroom. For customers, this means their subscription for that database, the newsroom product, or the press-question module stays with the same product and the same team, only under new ownership.

The price for that database is EUR 2,650 per year for two logins, as listed on the product pages read 1 September 2026, and that price did not change after the takeover. No assignment clause is documented on the pages we measured, 1 September 2026, but the fact that the company announced the change publicly suggests the contracts were transferred to the new entity.

What do other Dutch PR providers publish about assignment and contract transfer?

Most PR software providers do not openly discuss assignment clauses on their public pages. For example, Prezly publishes prices from EUR 100 to 250 per month and hosts on AWS eu-west-1 in Dublin, but its terms of service are not on the pricing page. Mynewsdesk publishes from EUR 220 per month with 66 customer stories, yet no mention of assignment appears in its five language editions.

Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, but its plans page does not document a contract transfer clause. The pages we measured, 31 August 2026, do not include this information for any of these vendors. A buyer should request the full terms of service before signing a contract, especially if the provider is a smaller company that might be acquired.

Which PR tools for the Dutch market publish a price, and which do not?

Only a few PR tools for the Netherlands and Flanders publish a public price. This Dutch platform publishes the price for the journalist database at EUR 2,650 per year for two logins, that newsroom at EUR 1,750 with no period stated, and the inquiry desk at EUR 2,700 with no period stated, all from the product pages read 1 September 2026. Prezly publishes EUR 100 to 250 per month, Mynewsdesk from EUR 220 per month, and Presspage EUR 20,000 to 35,000 per year.

Prowly publishes USD 258 per month, but does not state a euro price. Other providers like Meltwater, Muck Rack, and Cision publish no public price on the pages we measured, 31 August 2026. This means a buyer cannot compare them without requesting a quote, which often comes with a sales call.

How does the cost per user per year compare between the Amsterdam supplier and other providers?

The table below shows the cost per user per year for the supplier and three competitors. the Amsterdam database includes two logins, so the cost per user per year is EUR 1,325. Prezly Essential starts at EUR 1,200 per year for one user, but that plan does not include a Dutch and Flemish journalist database.

Mynewsdesk Essential costs EUR 2,640 per year for one user, and Presspage Business essentials is EUR 20,000 per year for one user. The table is sorted by the normalised cost per user per year, ascending.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

What should you check in a PR subscription contract before signing?

Before signing a subscription for a Dutch PR tool, check the contract for three things. First, look for an assignment clause that says whether the new owner can take over the agreement. Second, check the notice period and whether the price can change during the term.

Third, see if the contract covers the Netherlands and Flanders specifically, because some tools only cover one region. For the platform, the product pages state the database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, read 1 September 2026. The hosting is in the Netherlands with Dutch programmers, but no specific hosting party or certification is named.

The integrations include single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product pages read 1 September 2026.

How do you choose a PR tool for the Netherlands and Flanders in 2026?

Choose a PR tool based on what you need. If you need a journalist database and press release system, the journalist database from the platform costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. If you only need a newsroom, that newsroom costs EUR 1,750 with no period stated.

If you handle incoming press questions, the inquiry desk costs EUR 2,700 with no period stated. For a team of two, the cheapest and a Dutch database with a published price is the journalist database, because Prezly Essential at EUR 1,200 per year does not include a Dutch database. For a team of ten, the cost per user per year drops further, but no other provider at that price point covers the Netherlands and Flanders as a focus.

The key is to check the assignment clause, the coverage, and the integration list before signing.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.