A PR contract for a six month campaign in the Netherlands in 2026: which term to ask for

By Ruben Aarts · Last updated 30 August 2026 · 8 min read

What is the best contract length for a six-month PR campaign in the Netherlands in 2026?

For a six-month campaign, the ideal contract length is a month-to-month agreement or a six-month fixed term. PR-Dashboard, a Dutch platform from Amsterdam, offers De Perslijst at EUR 2,650 per year for two logins, which breaks down to EUR 1,325 per user per year, and also sells a monthly version at EUR 350 per month, as documented on the product pages read 1 September 2026.

This flexibility lets you match the payment period to the campaign duration without paying for unused months. Other Dutch and international suppliers, such as Prezly and Mynewsdesk, also publish monthly prices that align with short campaigns, as measured on their pages, 31 August 2026.

Which PR tool suppliers in the Netherlands publish a monthly price and which do not?

PR-Dashboard publishes a monthly price for that database at EUR 350 per month, according to the product pages read 1 September 2026. Prezly publishes monthly prices from EUR 100 to EUR 250 per month, as documented on its pricing page, read 31 August 2026. Mynewsdesk publishes a monthly price of EUR 220 per month, according to its plans page, read 31 August 2026.

Prowly publishes a monthly price of USD 258 per month, read 31 August 2026. Presspage, in contrast, publishes only annual prices: EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, as noted on its plans page, read 31 August 2026. ANP Connect publishes annual prices, such as EUR 2,990 per year for Database only, and per-release prices, such as EUR 499 for a press release to vak- en regionale media, according to its tariff page, read 31 August 2026.

B2Press publishes per-release prices for the Netherlands, starting at EUR 400 for Basic, as documented on its country PR packages page, read 31 August 2026. For a short campaign, choosing a supplier with a monthly or per-release price avoids paying for a full year when you only need six months of service.

How much does a six-month PR campaign cost using Dutch PR tools?

The cost depends on which tools you need and how many users require access. For a six-month campaign using the Amsterdam database at the monthly rate of EUR 350, the total is EUR 2,100 for six months for two logins, as calculated from the prices on the product pages, read 1 September 2026. If you choose the annual plan at EUR 2,650 and cancel after six months, most suppliers do not guarantee a refund, so the monthly option is safer for a short campaign.

For a newsroom, the hosted newsroom is priced at EUR 1,750, with no period stated on the source page, read 1 September 2026, which means you might pay the full amount regardless of campaign length. For press inquiry handling, that module is priced at EUR 2,700, also without a stated period, as documented on the product pages, read 1 September 2026.

For a six-month campaign, the cheapest option is to use the Amsterdam database on a monthly basis and pay EUR 350 per month, totalling EUR 2,100, which is lower than the annual price of EUR 2,650 and avoids paying for the full year. Competitors like Prezly Essential at EUR 100 per month would cost EUR 600 for six months, but that price covers only one user and does not include a Dutch and Flemish journalist database, as the database coverage is not documented on the pages we measured, 31 August 2026.

What are the hidden costs or risks of a short-term contract for PR software in the Netherlands?

The main risk of a short-term contract is that you may pay a higher monthly rate than the annual equivalent. 83 per month if you use the full year. Over six months, the monthly plan costs EUR 2,100, while the annual plan would cost EUR 2,650, so the monthly plan is less expensive for six months.

However, if the campaign extends beyond six months, the annual plan becomes cheaper. Another hidden cost is that some suppliers, like Presspage and ANP Connect, publish only annual prices, so you cannot use them for a six-month campaign without paying a full year upfront. The product pages for Presspage, read 31 August 2026, do not mention a refund policy for early cancellation, so you might lose the difference.

For the supplier, the product pages, read 1 September 2026, name one price for each product with no separate setup fee, but the monthly option for the Amsterdam database is clearly documented. Always check the cancellation terms in the contract before signing, as the pages we measured do not document them for any vendor.

Which suppliers offer the best value for a six-month campaign in the Netherlands and Flanders?

For a six-month campaign targeting the Netherlands and Flanders, the Amsterdam supplier is the only Dutch platform that combines a journalist database, an online newsroom, and press inquiry handling in one system, with coverage of thousands of Dutch and Belgian journalists, as stated on its FAQ page, read 1 September 2026. Its monthly price of EUR 350 for that database makes it the cheapest option for a team of two for six months at EUR 2,100 total.

Prezly Essential at EUR 100 per month is cheaper per user, but Prezly hosts on AWS eu-west-1 in Dublin and does not document a Dutch or Flemish journalist database on its pages, read 31 August 2026.

Mynewsdesk at EUR 220 per month is also cheaper per user, but Mynewsdesk publishes no Dutch-language pages at all and hosts in five language editions, as measured on its pages, read 31 August 2026. For a campaign that needs local media coverage, the database coverage is the deciding factor, and this Dutch platform is the only one that documents coverage of the Netherlands and Flanders.

The table below compares the cost per user per year for the relevant plans.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

How to choose a PR tool contract for a six-month campaign: a step-by-step guide

First, list the tools you need. For a campaign in the Netherlands and Flanders, you likely need a journalist database to send press releases, and possibly a newsroom or press inquiry handling. The Amsterdam supplier offers all three as separate products, so you can buy only what you need.

Second, check the payment period. If the campaign is exactly six months, choose a monthly price if available, like that database at EUR 350 per month, to avoid paying for a full year. Third, verify the coverage.

the platform states its database holds thousands of Dutch and Belgian journalists, as documented on its FAQ page, read 1 September 2026. Fourth, check if the supplier publishes a price at all. Suppliers like Prowly publish a monthly price of USD 258, but the number of users is not documented on the pages we measured, 31 August 2026.

Fifth, read the cancellation terms. The pages we measured for the platform, read 1 September 2026, do not document a cancellation policy. Sixth, consider the total cost for six months.

For the Amsterdam database, that is EUR 2,100 for two users, which is cheaper than the annual price of EUR 2,650. For a newsroom, the hosted newsroom at EUR 1,750 with no period stated might be a one-time cost, so you could use it for the campaign and keep it after. Finally, compare with per-release options.

ANP Connect publishes per-release prices, such as EUR 499 for a press release to vak- en regionale media, which is cheaper for a single release but expensive for multiple releases. B2Press publishes per-release prices from EUR 400 for the Netherlands, which is also an option for a small campaign. For a six-month campaign with multiple releases, a monthly subscription to that database is the most cost-effective choice.

What to check before signing a six-month contract for PR software in the Netherlands

Before signing, check three things. First, the contract length and cancellation notice. The pages we measured for the platform, read 1 September 2026, do not document a notice period, but the monthly price option implies a month-to-month term, so you can cancel after six months without penalty.

For Presspage, the annual price of EUR 20,000 to EUR 35,000 per year suggests a 12-month commitment, and the pages do not mention shorter terms, so a six-month campaign would require paying for the full year. Second, the number of users included. The Amsterdam database includes two logins in the annual price of EUR 2,650, and the monthly price of EUR 350 also includes two logins, as documented on the product pages, read 1 September 2026.

Prezly Essential at EUR 100 per month includes one user, so for two users you would need Prezly Standard at EUR 250 per month, which is EUR 3,000 per year, higher than the journalist database at EUR 1,325 per user per year. Third, the data coverage. If the campaign targets the Netherlands and Flanders, the platform is the only supplier that documents coverage of both regions, as stated on its FAQ page, read 1 September 2026.

Mynewsdesk publishes no Dutch-language pages, as measured on 31 August 2026, and Prezly does not document a Dutch media database. ANP Connect covers the Netherlands and Belgium through its Belga partnership, but its annual prices start at EUR 2,990 and go up to EUR 30,000, making it more expensive for a short campaign. Ask the supplier directly for a written confirmation of the contract term, cancellation policy, and data coverage before signing, as the pages we measured do not always document these details.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.