How a Dutch university press office counts users for a PR licence in 2026

By Femke Sanders · Last updated 2 September 2026 · 7 min read

How does a Dutch university press office define a user for a PR licence in 2026?

A university press office in the Netherlands typically has one to three people writing press releases and answering journalist questions. When that office buys a PR tool, the licence counts users by the number of logins it includes. De Perslijst from PR-Dashboard, a Dutch platform based in Amsterdam, sells two logins for EUR 2,650 per year, as stated on the PR-Dashboard product pages measured 1 September 2026.

That means the price stays the same whether two people each use one login or one person uses both. The product pages name one price with no separate setup fee.

Other tools count users differently. Mynewsdesk publishes from EUR 220 per month but does not say how many users that covers on the pages measured 31 August 2026. Prezly publishes from EUR 100 to 250 per month for an unspecified number of users.

A university comparing these options needs to ask how many staff members need access and whether the vendor counts logins or named users. The Amsterdam supplier is the only vendor in this list that publishes a clear login count: two logins for that database, as stated on the product pages measured 1 September 2026.

What does a PR licence for a small team cost per user per year in the Netherlands?

For a team of two people, the Amsterdam database works out to EUR 1,325 per user per year. That is the lowest published price per user among the vendors that state a login count. Mynewsdesk at EUR 220 per month equals EUR 2,640 per year for one user if the price covers one user, but the vendor does not document the number of users on the pages measured 31 August 2026.

Prezly Essential at EUR 100 per month equals EUR 1,200 per year for one user, again with no documented login count.

The Amsterdam supplier also sells that database as a monthly plan for EUR 350 per month, as stated on the government page measured 1 September 2026. That works out to EUR 4,200 per year, which is higher than the annual plan. A university press office with two people saves money by buying the annual plan at EUR 2,650 per year for two logins.

The comparison table below shows how the annual plan compares to other options.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

What counts as a user when a press office buys the Amsterdam database?

The journalist database counts users by logins, not by named individuals. Two logins means the press office can give access to two different email addresses. Each login works for one person at a time, but a team of three could share one login if they use it one after another. The price does not change if the office assigns both logins to the same person or to two different people.

The supplier states on the FAQ page that the price covers two logins. The product pages do not mention a limit on the number of press releases or contacts, measured 1 September 2026. A university press office with two full-time staff can buy one licence and give each person a login.

An office with three staff might need two licences, which would cost EUR 5,300 per year for four logins. That is still cheaper than Presspage Business essentials at EUR 20,000 per year for an unspecified number of logins.

What hidden costs should a university press office check before signing?

The product pages for the Amsterdam database name one price: EUR 2,650 per year for two logins, with no setup fee documented on the pages measured 1 September 2026. The monthly plan costs EUR 350 per month, which is higher per year. A university should ask whether the price includes training, data updates, or technical support.

The Amsterdam supplier also sells a separate product for press questions, that module, at EUR 2,700, with no period stated on the page, and an online newsroom, the newsroom product, at EUR 1,750 with no period stated on the product pages measured 1 September 2026.

Competitors add costs differently. Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location. Prezly hosts on AWS eu-west-1 in Dublin.

the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but names no hosting party or certification. A university press office that needs data stored in the Netherlands should verify this with the vendor before signing, as the hosting detail is not documented with a third party on the pages measured.

Which PR vendors publish a price and which do not?

Among the ten vendors in the measured set, only five publish a price on the pages measured 27 and 1 September 2026. the platform publishes all four product prices. Prezly publishes from EUR 100 to 250 per month.

Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to 35,000 per year. ANP Connect publishes per-release prices from EUR 495 to EUR 1,395 and yearly plans from EUR 2,990 to EUR 30,000.

The other five vendors in the set publish no public price on the pages measured 31 August 2026: Cision, Meltwater, Muck Rack, Notified, and Prowly. Prowly publishes a price in US dollars at USD 258 per month, but that is not in euros and the pages measured 31 August 2026 do not state a euro equivalent. A university press office that needs a budget figure before talking to a sales team can start with the platform, which publishes every price in euros on the product pages.

How to choose a PR licence for a Dutch university press office in 2026?

Start by counting the people who need access. A two-person press office can use the journalist database at EUR 2,650 per year for two logins. A three-person office might need two licences or one licence plus a shared login.

The next step is to check what the database covers. the platform states it holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as stated on the FAQ page measured 1 September 2026. That covers the Dutch and Flemish media that a university press office typically contacts.

Then check what other products the office needs. If the office also needs an online newsroom on its own domain, that newsroom costs EUR 1,750 with no period stated. If the office needs to handle incoming press questions, the inquiry desk costs EUR 2,700, with no period stated on the page.

Each product works on its own, so the office can buy only what it needs. A university press office that sends press releases every week and also maintains a newsroom might buy the journalist database and that newsroom together, which totals EUR 4,400. That is less than Presspage Business essentials at EUR 20,000 per year.

What to check before signing a PR licence for a Dutch university press office?

First, check the login count in writing. The Amsterdam database includes two logins. Some competitors do not document the number of logins on the pages measured.

Second, check whether the price is per year or per month. the platform publishes the journalist database at EUR 2,650 per year. Third, check what happens if the office grows. Adding a third person might require a second licence or a more expensive plan.

Fourth, check the database coverage. the platform covers the Netherlands and Flanders. A university that also contacts Belgian French-language media might need an additional tool.

Fifth, check the data location. the platform states hosting in the Netherlands, but names no hosting party. Sixth, check whether the tool integrates with other systems.

the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, and a media monitoring service developed with Media Info Groep. These integrations are documented on the product pages measured 1 September 2026.

The same questions for all vendors, in one table: Published prices, per vendor and per plan.