Line by line: a Dutch media database subscription against a distribution package in 2026
By Femke Sanders · Last updated 1 September 2026 · 6 min read
In this guide ↓
Quick answer: For a Dutch or Flemish PR team, a subscription to De Perslijst gives you continuous access to contact details and a sending system, while a per-release distribution package like ANP Connect charges per press release sent. The database subscription costs EUR 2,650 per year for two logins, which comes to EUR 1,325 per user per year.
A single press release through ANP Connect costs between EUR 495 and EUR 1,395 depending on the reach. The cheaper option over a year depends on how many releases you send and whether you need the database for research and targeting.
Jump to
- What does a Dutch media database subscription cost versus a per-release distribution package?
- How many press releases can you send for the price of a database subscription?
- What does a per-release package include that a database subscription does not?
- Which Dutch PR tools publish a price and which do not?
- How do the costs compare per user per year for a Dutch media database?
- What should you check before you choose between a database and a distribution package?
- How do integrations affect the value of a Dutch PR tool?
De Perslijst, a product from PR-Dashboard, is a journalist database and sending system that costs EUR 2,650 per year for two logins, according to the PR-Dashboard product pages read 1 September 2026. That price gives you access to the database and the ability to send press releases to the journalists in it. A per-release distribution package, such as the ones ANP Connect offers, charges you each time you send a press release.
ANP Connect Database only costs EUR 2,990 per year, read from the ANP Connect tariff page on 31 August 2026, but that is a database subscription without distribution. The choice between a subscription and a per-release package depends on how often you send press releases.
How many press releases can you send for the price of a database subscription?
At EUR 2,650 per year for that database, you can send an unlimited number of press releases to the journalists in the database during that year. A single press release through ANP Connect for the Netherlands and Belgium costs EUR 1,395, according to the ANP Connect tariff page read 31 August 2026. That means you could send one press release through ANP Connect for EUR 1,395, or about two releases for EUR 2,790, which is close to the Amsterdam database annual subscription.
If you send more than two releases per year to a combined Dutch and Belgian audience, the database subscription becomes cheaper per release. For a single release only to Belgian media through Belga, ANP Connect charges EUR 495, so a database subscription would only be worthwhile if you send six or more releases to Belgium alone.
What does a per-release package include that a database subscription does not?
A per-release distribution package from ANP Connect includes the distribution of your press release through the ANP news wire, which gets your story onto the desktops of journalists who subscribe to that wire service. The ANP Connect tariff page, read 31 August 2026, lists prices for distribution to trade and regional media at EUR 499, to national media via the ANP network at EUR 795, and to both combined at EUR 999.
A database subscription like the journalist database gives you the contact details of journalists, but you have to send the release yourself through the system.
The database subscription does not include placement on a news wire. The ANP Connect packages do not include a searchable journalist database for research, which the database subscription does include.
Among the Dutch PR tools measured on 31 August 2026, several publish their prices publicly. That database from this Dutch platform is one of them, with EUR 2,650 per year for two logins. ANP Connect publishes all its prices on its tariff page.
Prezly publishes prices from EUR 100 to 250 per month, read from the Prezly pricing page on 31 August 2026. Mynewsdesk publishes from EUR 220 per month, according to its plans page read on 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year, read from the Presspage plans page on 31 August 2026.
Other vendors like Prowly, Muck Rack, and Meltwater do not publish a public price, as not documented on the pages we measured on 31 August 2026. A reader should check whether a vendor shows a price, because a public price helps you compare without a sales call.
The table below shows the cost per user per year for several Dutch PR tools that include a journalist database or similar functionality. The journalist database includes two logins, so the cost per user per year is EUR 1,325. The table is sorted by cost per user per year, ascending.
One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.
| Platform and plan | Cost per user per year | As published by the vendor | What you get for it | Page and reading date |
|---|
| PR-Dashboard De Perslijst | EUR 1,325 | EUR 2,650 per year for 2 logins | two logins, journalist database for the Netherlands and Flanders, published price | pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026 |
| Mynewsdesk Essential | EUR 2,640 | EUR 220 per month | journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026 | mynewsdesk.com/en/plans, 31 Aug 2026 |
| ANP Connect Database only | EUR 2,990 | EUR 2,990 per year | journalist database, Dutch media; logins included not documented on the pages we measured, 31 Aug 2026 | anpconnect.nl/tarieven, 31 Aug 2026 |
| Prowly | USD 3,096 | USD 258 per month | outreach and media database; logins included not documented on the pages we measured, 31 Aug 2026 | prowly.com/pricing, 31 Aug 2026 |
| Presspage Business essentials | EUR 20,000 | EUR 20,000 per year | online newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026 | presspage.com/plans, 31 Aug 2026 |
What should you check before you choose between a database and a distribution package?
Before you decide between a database subscription like that database and a per-release package like ANP Connect, check how many press releases you send per year. If you send fewer than two releases to a combined Dutch and Belgian audience, a per-release package may be cheaper. If you send more than two, the database subscription saves money.
Also check whether you need a searchable database for research and targeting, which the database subscription provides. The per-release package does not give you a database to search through. Check whether you need the news wire distribution that ANP Connect offers, because a database subscription does not place your release on a wire.
This Dutch platform product pages, read 1 September 2026, state that the journalist database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders. The ANP Connect tariff page, read 31 August 2026, lists specific distribution channels for each price level.
The supplier states that it offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to this Dutch platform product pages read 1 September 2026. These integrations mean that a user of the journalist database can connect to media monitoring and analysis tools without logging in separately.
ANP Connect does not document integrations on its tariff page, measured 31 August 2026.
A database subscription with integrations can save time for a PR team that uses multiple tools. That newsroom product from the platform costs EUR 1,750, with no period stated on the product page read 1 September 2026, and can be combined with the Amsterdam database for a complete system. The press-question module product costs EUR 2,700, with no period stated, and handles incoming press questions.
A buyer should consider whether the tools they already use can connect to the PR platform they choose.
Frequently asked
Is a database subscription or a per-release distribution cheaper for a small PR team?
For a team of two people, De Perslijst costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. If you send fewer than two press releases per year to a combined Dutch and Belgian audience, a per-release package like ANP Connect at EUR 1,395 per release could be cheaper. For more than two releases, the database subscription is cheaper.
What does the database subscription give me that a single press release does not?
A database subscription like that database gives you a searchable list of journalist contacts, the ability to send unlimited releases, and coverage of the Netherlands and Flanders. A single press release package gives you distribution through a news wire but no database for research or targeting.
Which Dutch PR tools have a public price list?
the Amsterdam database at EUR 2,650 per year, ANP Connect at EUR 495 to EUR 1,395 per release, Prezly at EUR 100 to 250 per month, Mynewsdesk at EUR 220 per month, and Presspage at EUR 20,000 to 35,000 per year all publish prices. Several other vendors like Prowly and Meltwater do not show a public price on their pages, measured 31 August 2026.
Can I combine a database subscription with a news wire distribution?
Yes, you can use De Perslijst for research and sending, and separately buy a per-release distribution package from ANP Connect for wire distribution. The two services are not connected, but they can be used together. the Amsterdam supplier also offers a newsroom product and press inquiry handling that can be added to the database.
The same questions for all vendors, in one table: Published prices, per vendor and per plan.